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software-shop.com website review

Visit site (opens in a new tab)Reviewed 20 October 202646 issues · 84 checks

This review found 46 issues worth fixing on software-shop.com, 16 of them high impact, across 84 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s1.9 sMay 2Oct 102.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.6 s
May 9, 20262.6 s
May 16, 20262.7 s
Jun 6, 20262.3 s
Jun 13, 20262.2 s
Jun 20, 20262.4 s
Jun 27, 20262.3 s
Aug 22, 20262.4 s
Aug 29, 20262.8 s
Sep 5, 20263.0 s
Sep 12, 20262.7 s
Sep 19, 20262.8 s
Sep 26, 20262.3 s
Oct 3, 20262.0 s
Oct 10, 20262.1 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of software-shop.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. software-shop.com at 0.7 s0.7 s
  2. software-shop.com at 1.3 s1.3 s
  3. software-shop.com at 2.0 s2.0 s
  4. software-shop.com at 2.7 s2.7 s
  5. software-shop.com at 3.4 s3.4 s
  6. software-shop.com at 4.0 s4.0 s
  7. software-shop.com at 4.7 s4.7 s
  8. software-shop.com at 5.4 s5.4 s

Speed

12 to fix45
  • Use efficient cache lifetimes

    4.5 s · 5.5 MB

    179 files are served with short cache lifetimes, so returning visitors download them again (5.5 MB).

  • Reduce unused JavaScript

    6.7 s · 839 KiB

    About 839 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.7 s faster on a phone.

  • Render-blocking requests

    3.8 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.8 s.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45 (desktop: 45). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,008 HTML elements

    The page has 3,008 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    200 ms · 1.6 MB

    26 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and Facebook and others), adding 1.7 MB and 1.2 s of main-thread time.

  • Google CDN adds 546 ms

    546 ms

    Google CDN costs a phone 546 ms of main-thread work and 771 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    520 ms · 94 KiB

    About 94 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 520 ms faster on a phone.

  • Main-thread work: 3.7 s

    A phone's processor spends 3.7 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 303 ms

    303 ms

    Google Tag Manager costs a phone 303 ms of main-thread work and 455 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 32 KiB

    Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 167 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    19 KiB

    19 KiB could be saved by minifying JavaScript.

  • Minify CSS

    14 KiB

    14 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 19 ms

    19 ms

    Your server sent the HTML in 19 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix55
  • First Contentful Paint: 10.6 s

    10.6 s

    The first text or image appears after 10.6 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 38.1 s

    38.1 s

    Your largest element takes 38.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 39.9 s

    39.9 s

    The page becomes fully interactive after 39.9 s. Good is under 3.8 s.

  • Speed Index: 10.6 s

    10.6 s

    Visually, the page fills in at 10.6 s (Speed Index). Good is under 3.4 s.

  • 44 images without width and height

    44 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 439 ms

    439 ms

    Scripts block taps and scrolling for 439 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Largest content (LCP) got 20% faster for real visitors

    -20%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 10.1 MB in 217 requests

    10.1 MB

    Your homepage downloads 10.1 MB in 217 requests on a phone: images 7.4 MB (150), scripts 1.8 MB (31) and fonts 422 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • 5 images over 500 KB

    5 images weigh 3.8 MB together. On a phone connection a single image that size takes seconds.

  • 3 images far larger than shown

    570 KiB

    3 images are downloaded at several times the size a phone draws them, for example ABI_STATA_19_2_V3.jpg at 1,800 px wide, shown at 390 px. Resized copies would save about 570 KiB.

  • 24 images in older formats

    24 images (6.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 18 images below the first screen load straight away

    18 images further down the page (1.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.9 g of CO₂ per visit

    2.87 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.87 g of CO₂e: 344.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8390
  • 491 images without alt text

    491 images have no alt text, which hurts accessibility and image search.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (106 elements)

    All page content should be contained by landmarks: 106 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 79 form fields without a label

    79 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 39 links without text

    39 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h4 → h6 and h1 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 7777
  • 58 links crawlers can't follow

    58 links have no real href, so search engines can't follow them.

  • Title is short (13 characters)

    Your title is only 13 characters: “Software Shop”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 5 H1 headlines

    There are 5 <h1> headlines (“X”, “Haz tu solicitud:” and “X”). One clear main headline is easier for people and search engines.

  • No XML sitemap

    No XML sitemap at https://www.software-shop.com/sitemap, so Google discovers your pages only by following links.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 226 internal links, 37 external

    The homepage links to 226 pages on software-shop.com and 37 external pages.

4 checks passed
  • Meta description: 136 characters

    Your meta description is 136 characters: “Te apoyamos en la implementación de herramientas analíticas y software especializado para que tu organización y Latinoa…”.

  • Canonical URL set

    The canonical URL is https://software-shop.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://software-shop.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,671 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 11 pages share 4 titles

    / and https://software-shop.com/portafolio-software all use the title “Software Shop”, and 3 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 9 pages share a meta description

    https://software-shop.com/productos/qualitative, https://software-shop.com/productos/quantitative and https://software-shop.com/productos/scientific use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 79 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9291
  • 309 distorted images

    309 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Cannot set properties of null (setting 'href')”.

2 checks passed
  • Tap targets are thumb-sized

    21 of 22 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • A 11-field form

    Your longest form asks for 11 fields (6 required). Every extra field lowers completion.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 987 words of copy

    The homepage carries about 987 words of visible text.

2 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 65 phone links and 0 email links.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at software-shop.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Webflow
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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This review found 46 issues on software-shop.com, including 18 speed issues, 6 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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