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sohojbazar.com website review
Visit site (opens in a new tab)Reviewed 9 November 202644 issues · 80 checks
This review found 44 issues worth fixing on sohojbazar.com, 18 of them high impact, across 80 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73CClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Improve image delivery
32.7 s · 18.5 MB26 images could be 18.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 32.7 s faster on a phone.
Use efficient cache lifetimes
5.7 s · 2.4 MB70 files are served with short cache lifetimes, so returning visitors download them again (2.4 MB).
Render-blocking requests
2.9 s19 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.
Font display
1.1 sWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.1 s).
Reduce unused JavaScript
900 ms · 152 KiBAbout 152 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.
Mobile performance score: 64
64/100Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
450 ms · 65 KiBAbout 65 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Legacy JavaScript
400 ms · 34 KiBPolyfills for old browsers add 34 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 400 ms faster on a phone.
4 third-party services on the page
4 third-party services load with your homepage (Facebook, Google Fonts and Bootstrap CDN and others), adding 422 KiB and 135 ms of main-thread time.
Minify CSS
150 ms · 16 KiB16 KiB could be saved by minifying CSS.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 113 ms. During a long task the page ignores taps.
Minify JavaScript
11 KiB11 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 0.6 s
A phone's processor spends 0.6 s on main-thread work while loading, 215 ms of it running JavaScript. That is comfortably low.
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 43.1 s
43.1 sYour largest element takes 43.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 43.3 s
43.3 sThe page becomes fully interactive after 43.3 s. Good is under 3.8 s.
Speed Index: 14.0 s
14.0 sVisually, the page fills in at 14.0 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
10 images without width and height
10 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 63 ms
63 msScripts block the page for only 63 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 19.7 MB in 82 requests
19.7 MBYour homepage downloads 19.7 MB in 82 requests on a phone: images 18.9 MB (39), scripts 521 KiB (18) and fonts 182 KiB (4). Under 2 MB keeps phones on slow connections fast.
3 images over 500 KB
3 images weigh 16.9 MB together. On a phone connection a single image that size takes seconds.
7 images far larger than shown
15.4 MB7 images are downloaded at several times the size a phone draws them, for example 2026-06-06-6a240acad564b.png at 3,200 px wide, shown at 370 px. Resized copies would save about 15.4 MB.
21 images in older formats
21 images (18.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
7 images below the first screen load straight away
7 images further down the page (11.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 5.6 g of CO₂ per visit
5.58 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.58 g of CO₂e: 669.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
28 images without alt text
28 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (10 elements)
All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
10 links without text
10 visible links have no text or label, so screen readers cannot say where they go.
7 form fields without a label
7 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (4 elements)
Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.
1 checks passed
39 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 9 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No XML sitemap
No XML sitemap at https://sohojbazar.com/sitemap.xml, so Google discovers your pages only by following links.
10 links crawlers can't follow
10 links have no real href, so search engines can't follow them.
Open Graph partly set
Open Graph is missing og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
84 internal links, 6 external
The homepage links to 84 pages on sohojbazar.com and 6 external pages.
2 checks passed
Title: 51 characters
Your title is a healthy 51 characters: “Sohoj Bazar Online Shopping | Sohoj Bazar Ecommerce”.
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://sohojbazar.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
8 pages share 2 titles
/ and https://sohojbazar.com/lang/en all use the title “Sohoj Bazar Online Shopping | Sohoj Bazar Ecommerce”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
13 pages without a meta description
https://sohojbazar.com/lang/en, https://sohojbazar.com/shop-cart, https://sohojbazar.com/products, https://sohojbazar.com/categories, https://sohojbazar.com/sellers and https://sohojbazar.com/shopView/1 and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.
9 pages without an H1
https://sohojbazar.com/lang/en, https://sohojbazar.com/categories, https://sohojbazar.com/sellers, https://sohojbazar.com/shopView/1, https://sohojbazar.com/shopView/2 and https://sohojbazar.com/shopView/3 and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.
5 pages slow to respond
https://sohojbazar.com/lang/en, https://sohojbazar.com/shop-cart, https://sohojbazar.com/products, https://sohojbazar.com/categories and https://sohojbazar.com/sellers took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Invalid or unexpected token”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
2 checks passed
Tap targets are thumb-sized
31 of 33 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Only about 135 words
The homepage has only about 135 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Sign up”, “Contact Us” and “Track Order”.
3 short forms
3 short forms (3 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Meta Pixel.
Direct contact links
Visitors can reach you directly: 3 phone links and 1 email link.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sohojbazar.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
- The footer still says © 2021.
Stack
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Namepart
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on sohojbazar.com, including 13 speed issues, 6 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.