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solarmagazine.com.br website review

Visit site (opens in a new tab)Reviewed 26 October 202649 issues · 86 checks

This review found 49 issues worth fixing on solarmagazine.com.br, 23 of them high impact, across 86 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.0 s2.6 sMay 9Oct 242.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.6 s
May 16, 20263.5 s
May 23, 20263.5 s
May 30, 20263.5 s
Jun 6, 20263.4 s
Jun 13, 20263.4 s
Jun 20, 20263.5 s
Jun 27, 20263.5 s
Jul 4, 20263.6 s
Jul 11, 20263.6 s
Jul 18, 20263.7 s
Jul 25, 20263.6 s
Aug 1, 20263.6 s
Aug 8, 20263.7 s
Aug 15, 20263.7 s
Aug 22, 20263.7 s
Aug 29, 20263.8 s
Sep 5, 20263.7 s
Sep 12, 20263.5 s
Sep 19, 20263.4 s
Sep 26, 20263.1 s
Oct 3, 20263.1 s
Oct 10, 20263.0 s
Oct 17, 20262.8 s
Oct 24, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
276 ms205 msMay 9Oct 24254 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026215 ms
May 16, 2026213 ms
May 23, 2026218 ms
May 30, 2026222 ms
Jun 6, 2026233 ms
Jun 13, 2026243 ms
Jun 20, 2026252 ms
Jun 27, 2026255 ms
Jul 4, 2026255 ms
Jul 11, 2026245 ms
Jul 18, 2026239 ms
Jul 25, 2026238 ms
Aug 1, 2026240 ms
Aug 8, 2026248 ms
Aug 15, 2026259 ms
Aug 22, 2026264 ms
Aug 29, 2026267 ms
Sep 5, 2026268 ms
Sep 12, 2026268 ms
Sep 19, 2026268 ms
Sep 26, 2026263 ms
Oct 3, 2026262 ms
Oct 10, 2026257 ms
Oct 17, 2026254 ms
Oct 24, 2026254 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of solarmagazine.com.br (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. solarmagazine.com.br at 1.2 s1.2 s
  2. solarmagazine.com.br at 2.5 s2.5 s
  3. solarmagazine.com.br at 3.7 s3.7 s
  4. solarmagazine.com.br at 5.0 s5.0 s
  5. solarmagazine.com.br at 6.2 s6.2 s
  6. solarmagazine.com.br at 7.5 s7.5 s
  7. solarmagazine.com.br at 8.7 s8.7 s
  8. solarmagazine.com.br at 10.0 s10.0 s

Speed

15 to fix28
  • Improve image delivery

    1.4 s · 4.2 MB

    94 images could be 4.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Render-blocking requests

    2.2 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.2 s.

  • cloudfront.net adds 1.1 s

    1.1 s

    cloudfront.net costs a phone 1.1 s of main-thread work and 8.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    1.1 s · 162 KiB

    About 162 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Main-thread work: 12.0 s

    A phone's processor spends 12.0 s on main-thread work while loading, 8.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 1.0 s

    1.0 s

    Google Tag Manager costs a phone 1.0 s of main-thread work and 528 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 28

    28/100

    Your mobile performance score is 28 (desktop: 34). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 7,014 HTML elements

    The page has 7,014 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (cloudfront.net, Google Tag Manager and talkjs.com and others), adding 9.7 MB and 4.2 s of main-thread time.

  • Use efficient cache lifetimes

    450 ms · 1.7 MB

    166 files are served with short cache lifetimes, so returning visitors download them again (1.7 MB).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 1.1 s. During a long task the page ignores taps.

  • talkjs.com adds 834 ms

    834 ms

    talkjs.com costs a phone 834 ms of main-thread work and 594 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    731 KiB

    About 731 KiB of JavaScript is downloaded but never used on this page.

  • Facebook adds 628 ms

    628 ms

    Facebook costs a phone 628 ms of main-thread work and 282 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • TikTok adds 342 ms

    342 ms

    TikTok costs a phone 342 ms of main-thread work and 156 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    150 ms · 19 KiB

    19 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    39 KiB

    Polyfills for old browsers add 39 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 33 ms

    33 ms

    Your server sent the HTML in 33 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.0 s

    5.0 s

    Real visitors wait 5.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.45

    0.45

    For real visitors the layout shifts by 0.45 (75th percentile). Good is under 0.1.

  • Real-user FCP: 3.2 s

    3.2 s

    Real visitors see the first content after 3.2 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 24.5 s

    24.5 s

    Your largest element takes 24.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Ver ofertas da Solar”.

  • Time to Interactive: 31.5 s

    31.5 s

    The page becomes fully interactive after 31.5 s. Good is under 3.8 s.

  • Total Blocking Time: 3.8 s

    3.8 s

    Scripts block taps and scrolling for 3.8 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 10.4 s

    10.4 s

    Visually, the page fills in at 10.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.0 s

    4.0 s

    The first text or image appears after 4.0 s on a phone. Good is under 1.8 s.

  • Real-user INP: 333 ms

    333 ms

    Real visitors wait 333 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 215 ms to 254 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Largest content (LCP) got 22% faster for real visitors

    -22%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.6 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 10.4 MB in 220 requests

    10.4 MB

    Your homepage downloads 10.4 MB in 220 requests on a phone: images 8.3 MB (151), scripts 1.7 MB (26) and stylesheets 182 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 24 images below the first screen load straight away

    24 images further down the page (2.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 30 images far larger than shown

    59 KiB

    30 images are downloaded at several times the size a phone draws them, for example 11595_balcao-cooktop-nicioli-fit_m19_638974153394408283.webp at 500 px wide, shown at 165 px. Resized copies would save about 59 KiB.

  • About 2.9 g of CO₂ per visit

    2.94 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.94 g of CO₂e: 353.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

5 to fix84
  • 17 text elements with low contrast

    17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Orphan list items

    Some list items are not inside a list.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

1 checks passed
  • Every image has alt text

    All 185 images in the HTML carry an alt attribute.

SEO

3 to fixGoogle 9291
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 9 links crawlers can't follow

    9 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 840 internal links, 8 external

    The homepage links to 840 pages on solarmagazine.com.br and 8 external pages.

6 checks passed
  • Meta description: 143 characters

    Your meta description is 143 characters: “Encontre móveis, eletros e smartphones na Solar Móveis e Eletros. Aproveite as ofertas em até 12x, com frete rápido e m…”.

  • One H1 headline

    Your main headline reads: “Solar Móveis e Eletros”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “Solar Móveis e Eletros | Na Solar dá pra levar.”.

  • Canonical URL set

    The canonical URL is https://www.solarmoveiseeletros.com.br/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.solarmoveiseeletros.com.br//sitemap/index.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.solarmoveiseeletros.com.br/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (6,253 words), so crawlers that don't run JavaScript still read it.

Other pages

6 to fix57
  • 1 page without a title

    https://www.solarmoveiseeletros.com.br/cupons has no <title>, so Google invents the link text in results.

  • 1 page points its canonical at the homepage

    https://www.solarmoveiseeletros.com.br/Shopping/Banner/Click declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 5 pages share 2 titles

    / and https://www.solarmoveiseeletros.com.br/Shopping/Banner/Click all use the title “Solar Móveis e Eletros | Na Solar dá pra levar.”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    https://www.solarmoveiseeletros.com.br/cupons has no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages share a meta description

    https://www.solarmoveiseeletros.com.br/conteudo/links-topo, https://www.solarmoveiseeletros.com.br/onde-encontrar and https://www.solarmoveiseeletros.com.br/conteudo/institucional/quem-somos use the same meta description. A description written for each page earns more clicks.

  • 2 pages without an H1

    https://www.solarmoveiseeletros.com.br/onde-encontrar and https://www.solarmoveiseeletros.com.br/cupons have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 155 found) and read each the way a search engine does.

2 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

1 to fixGoogle 7397
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    179 of 210 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,445 words of copy

    The homepage carries about 2,445 words of visible text.

3 checks passed
  • 2 short forms

    2 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at solarmagazine.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Azure

Upkeep, stack, hiring and company data from programmable.info

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This review found 49 issues on solarmagazine.com.br, including 26 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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