solarpaths.org website review

About 326 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

Your mobile performance score is 86. Pages that score under 90 lose visitors before the first paint.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

Mapbox costs a phone 109 ms of main-thread work and 412 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

1 image could be 238 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

3 third-party services load with your homepage (Mapbox, Fathom Analytics and creativecommons.org), adding 420 KiB and 112 ms of main-thread time.

1 long task block the main thread while loading, the longest for 131 ms. During a long task the page ignores taps.

Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 files are served with short cache lifetimes, so returning visitors download them again (2 KiB).

Your largest element takes 4.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Can rural active travel infrastructure be built more quickl…”.

The page becomes fully interactive after 4.9 s. Good is under 3.8 s.

3 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 image is downloaded at several times the size a phone draws it, for example example-route.CWDpy8je_Z2bKMB7.webp at 3,348 px wide, shown at 358 px. Resized copies would save about 223 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.21 g of CO₂e: 24.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

The homepage links to 14 pages on solarpaths.org and 8 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no https://solarpaths.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://solarpaths.org/thought-experiments has no <h1> headline, so visitors and search engines get no clear main topic.

https://solarpaths.org/proposal, https://solarpaths.org/thought-experiments, https://solarpaths.org/short-cuts, https://solarpaths.org/resources, https://solarpaths.org/01-route-caerlaverock and https://solarpaths.org/02-route-southerness have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

https://solarpaths.org/resources, https://solarpaths.org/01-route-caerlaverock and https://solarpaths.org/02-route-southerness took over 3 s to send their HTML from our server.

We fetched 6 pages linked from your homepage and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 567 words of visible text.

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.