solidandstriped.com website review

A phone's processor spends 8.0 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Shopify, PayPal and Google Tag Manager and others), adding 3.4 MB and 1.6 s of main-thread time.

About 1.4 MB of JavaScript is downloaded but never used on this page.

Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

32 files are served with short cache lifetimes, so returning visitors download them again (814 KiB).

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

Shopify costs a phone 457 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

PayPal costs a phone 286 ms of main-thread work and 390 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 261 ms of main-thread work and 445 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 157 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,654 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 92 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

20 long tasks block the main thread while loading, the longest for 214 ms. During a long task the page ignores taps.

Polyfills for old browsers add 157 KiB JavaScript that modern phones do not need.

4 images could be 119 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

15 KiB could be saved by minifying JavaScript.

11 KiB JavaScript is shipped twice across bundles.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 38.4 s. Good is under 3.8 s.

Visually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.

Your largest element takes 5.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A woman wearing a bright yellow bikini sits at an outdoor t…”.

Scripts block taps and scrolling for 679 ms in total while the page loads. Good is under 200 ms.

Real visitors wait 827 ms for your server to start answering (75th percentile). Good is under 800 ms.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 97 ms to 118 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 6.3 MB in 550 requests on a phone: scripts 3.5 MB (262), other files 1.2 MB (215) and images 706 KiB (26). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.80 g of CO₂e: 215.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

6 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 tap target is too small or too close together to hit reliably with a finger.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 link has no real href, so search engines can't follow it.

Your <h1> is empty.

The homepage links to 162 pages on solidandstriped.com and 7 external pages.

https://www.solidandstriped.com/collections/the-stripes-edit, https://www.solidandstriped.com/collections/textured-swim, https://www.solidandstriped.com/collections/sporty-styles and https://www.solidandstriped.com/collections/top-support have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.solidandstriped.com/collections/new-arrivals, https://www.solidandstriped.com/collections/the-vacation-shop, https://www.solidandstriped.com/collections/shop-all-swim, https://www.solidandstriped.com/collections/beachwear, https://www.solidandstriped.com/collections/bikinis and https://www.solidandstriped.com/collections/one-pieces and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.solidandstriped.com/collections/the-vacation-shop, https://www.solidandstriped.com/collections/shop-all-swim, https://www.solidandstriped.com/collections/beachwear, https://www.solidandstriped.com/collections/bikinis, https://www.solidandstriped.com/collections/one-pieces and https://www.solidandstriped.com/collections/bikini-tops and 6 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “yotpoWidgetsContainer is not defined”.

Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 189 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 18 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.