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soletreadmills.com website review
Visit site (opens in a new tab)Reviewed 4 November 202617 issues · 78 checks
This review found 17 issues worth fixing on soletreadmills.com, 4 of them high impact, across 78 checks. The most urgent: largest Contentful Paint: 9.2 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #5,216 of 108,313 reviewed websitesbeats 93%
- #2,902 of 61,424 online storesbeats 93%
- #2,820 of 56,053 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.3 s |
| Oct 24, 2026 | 1.3 s |
| Oct 31, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 114 ms |
| May 23, 2026 | 114 ms |
| May 30, 2026 | 113 ms |
| Jun 6, 2026 | 114 ms |
| Jun 13, 2026 | 116 ms |
| Jun 20, 2026 | 128 ms |
| Jun 27, 2026 | 129 ms |
| Jul 4, 2026 | 128 ms |
| Jul 11, 2026 | 127 ms |
| Jul 18, 2026 | 113 ms |
| Jul 25, 2026 | 112 ms |
| Aug 1, 2026 | 112 ms |
| Aug 8, 2026 | 111 ms |
| Aug 15, 2026 | 108 ms |
| Aug 22, 2026 | 108 ms |
| Aug 29, 2026 | 111 ms |
| Sep 5, 2026 | 110 ms |
| Sep 12, 2026 | 111 ms |
| Sep 19, 2026 | 112 ms |
| Sep 26, 2026 | 112 ms |
| Oct 3, 2026 | 114 ms |
| Oct 10, 2026 | 119 ms |
| Oct 17, 2026 | 120 ms |
| Oct 24, 2026 | 120 ms |
| Oct 31, 2026 | 120 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Mobile performance score: 66
66/100Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
350 ms · 212 KiB7 images could be 212 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.
Shopify adds 111 ms
111 msShopify costs a phone 111 ms of main-thread work and 344 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Klaviyo and Bazaarvoice and others), adding 641 KiB and 231 ms of main-thread time.
Use efficient cache lifetimes
200 ms · 73 KiB10 files are served with short cache lifetimes, so returning visitors download them again (73 KiB).
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 195 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 16 KiBAbout 16 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 13 KiB13 KiB could be saved by minifying JavaScript.
Render-blocking requests
150 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Duplicated JavaScript
100 ms · 8 KiB8 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 100 ms faster on a phone.
Legacy JavaScript
50 ms · 19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.
Reduce unused JavaScript
21 KiBAbout 21 KiB of JavaScript is downloaded but never used on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.5 s
A phone's processor spends 1.5 s on main-thread work while loading, 804 ms of it running JavaScript. That is comfortably low.
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 9.2 s
9.2 sYour largest element takes 9.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A woman running on the SOLE F63 treadmill in a sunlit room …”.
Time to Interactive: 9.2 s
9.2 sThe page becomes fully interactive after 9.2 s. Good is under 3.8 s.
Speed Index: 6.0 s
6.0 sVisually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 114 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 99 ms
99 msReal visitors wait 99 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 582 ms
582 msReal visitors wait 582 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.0 MB in 230 requests
2.0 MBYour homepage downloads 2.0 MB in 230 requests on a phone: other files 754 KiB (101), scripts 695 KiB (97) and images 435 KiB (19). Under 2 MB keeps phones on slow connections fast.
2 images in older formats
2 images (234 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.6 g of CO₂ per visit
0.58 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.58 g of CO₂e: 69.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (4 elements)
Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.
ARIA role should be appropriate for the element (2 elements)
ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 57 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (69 characters)
Your title is 69 characters, so Google will cut it off around 60: “SOLE Fitness: Treadmills, Ellipticals & Exercise Bikes – SOLE FITNESS”.
78 internal links, 8 external
The homepage links to 78 pages on soletreadmills.com and 8 external pages.
7 checks passed
Meta description: 78 characters
Your meta description is 78 characters: “Sole Fitness: Treadmills, Ellipticals, Exercise Bikes, and Strength Equipment.”.
One H1 headline
Your main headline reads: “New for 2026 SOLE F63Delivered Free”.
Canonical URL set
The canonical URL is https://www.soletreadmills.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.soletreadmills.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://www.soletreadmills.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (976 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
https://www.soletreadmills.com/pages/promotions has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.
6 checks passed
Linked pages load
1 page of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=187083373&Ver=2&mid=5aab04c3-dfa3-4a5d-ac0a-8411e580b576&bo=1&sid=fd5550f0d84611f1a78f5706c80d7842&vid=fd558aa0d84611f19be53bd193c86a8c&vids=1&msclkid=N&pi=918639831&l.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://shopify-extension.getredo.com/855-a6e0b644.css' from origin 'https://www.soletread…”.
2 checks passed
Tap targets are thumb-sized
29 of 30 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
About 760 words of copy
The homepage carries about 760 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “CALL US” and “SHOP THE F63 →”.
13 calls to action
The homepage has 13 calls to action, for example “Call to order: 866-780-7653”, “Call us” and “Shop the F63 →”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 7 testimonial or review blocks, 2 customer or partner logos, 6 trust badges and “Trusted By 10,000+ Customers”.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 3 phone links and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
24 cookies set on arrival
24Opening the homepage sets 24 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
40 other companies contacted
Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at soletreadmills.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 17 issues on soletreadmills.com, including 7 speed issues and 1 SEO issue. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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