solesworld.com website review

A phone's processor spends 14.6 s on main-thread work while loading, 3.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 3,099 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (shiprocket.in, Google Tag Manager and Shopify and others), adding 484 KiB and 737 ms of main-thread time.

shiprocket.in costs a phone 387 ms of main-thread work and 76 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

9 long tasks block the main thread while loading, the longest for 386 ms. During a long task the page ignores taps.

About 178 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

11 files are served with short cache lifetimes, so returning visitors download them again (90 KiB).

About 25 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

9 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Visually, the page fills in at 16.2 s (Speed Index). Good is under 3.4 s.

Your largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 10.9 s. Good is under 3.8 s.

Scripts block taps and scrolling for 734 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 150 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.5 MB in 330 requests on a phone: other files 1.1 MB (209), scripts 676 KiB (47) and images 402 KiB (30). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.71 g of CO₂e: 85.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

28 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

21 elements hidden from screen readers can still receive keyboard focus.

11 tap targets are too small or too close together to hit reliably with a finger.

10 links inside paragraphs rely on colour alone to stand out.

Some list items are not inside a list.

Some lists contain elements other than list items, which screen readers announce wrongly.

96 visible links have no text or label, so screen readers cannot say where they go.

All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

5 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 3 <h1> headlines (“SOLES”, “Best Women's Footwear Brand - SOLES” and “Frequently Asked Questions”). One clear main headline is easier for people and search engines.

The homepage links to 113 pages on solesworld.com and 5 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://solesworld.com/collections/shop-all, https://solesworld.com/collections/new-arrivals, https://solesworld.com/collections/best-sellers, https://solesworld.com/collections/bridal-collection, https://solesworld.com/products/soles-cork-base-buckle-flat-sandals and https://solesworld.com/collections/capsule-wardrobe-1 use the same meta description. A description written for each page earns more clicks.

https://solesworld.com/collections/shop-all, https://solesworld.com/collections/new-arrivals, https://solesworld.com/collections/sale, https://solesworld.com/collections/best-sellers, https://solesworld.com/collections/bridal-collection and https://solesworld.com/collections/formal-wear and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.

26 of 56 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

4 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 4 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,201 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.