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spenen.nl website review
Visit site (opens in a new tab)Reviewed 12 November 202632 issues · 88 checks
This review found 32 issues worth fixing on spenen.nl, 8 of them high impact, across 88 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 830 ms |
| May 30, 2026 | 832 ms |
| Jun 6, 2026 | 856 ms |
| Jun 13, 2026 | 898 ms |
| Jun 20, 2026 | 856 ms |
| Jun 27, 2026 | 814 ms |
| Jul 4, 2026 | 795 ms |
| Jul 11, 2026 | 782 ms |
| Jul 18, 2026 | 799 ms |
| Jul 25, 2026 | 818 ms |
| Aug 1, 2026 | 768 ms |
| Aug 8, 2026 | 783 ms |
| Aug 15, 2026 | 780 ms |
| Aug 22, 2026 | 808 ms |
| Aug 29, 2026 | 895 ms |
| Sep 5, 2026 | 980 ms |
| Sep 12, 2026 | 1.1 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.1 s |
| Oct 3, 2026 | 1.1 s |
| Nov 7, 2026 | 995 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 70 ms |
| May 30, 2026 | 71 ms |
| Jun 6, 2026 | 72 ms |
| Jun 13, 2026 | 73 ms |
| Jun 20, 2026 | 73 ms |
| Jun 27, 2026 | 71 ms |
| Jul 4, 2026 | 71 ms |
| Jul 11, 2026 | 67 ms |
| Jul 18, 2026 | 64 ms |
| Jul 25, 2026 | 64 ms |
| Aug 1, 2026 | 62 ms |
| Aug 8, 2026 | 70 ms |
| Aug 15, 2026 | 72 ms |
| Aug 22, 2026 | 71 ms |
| Aug 29, 2026 | 75 ms |
| Sep 5, 2026 | 69 ms |
| Sep 12, 2026 | 73 ms |
| Sep 19, 2026 | 72 ms |
| Sep 26, 2026 | 73 ms |
| Oct 3, 2026 | 76 ms |
| Nov 7, 2026 | 63 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.6 s10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Mobile performance score: 78
78/100Your mobile performance score is 78. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, webshopapp.com and Google CDN and others), adding 1.3 MB and 739 ms of main-thread time.
Reduce unused JavaScript
150 ms · 474 KiBAbout 474 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Google Tag Manager adds 338 ms
338 msGoogle Tag Manager costs a phone 338 ms of main-thread work and 523 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
300 ms · 60 KiB5 images could be 60 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
webshopapp.com adds 233 ms
233 mswebshopapp.com costs a phone 233 ms of main-thread work and 417 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 162 ms
162 msGoogle CDN costs a phone 162 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,655 HTML elements
The page has 1,655 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
150 ms · 37 KiBAbout 37 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 165 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Use efficient cache lifetimes
37 KiB5 files are served with short cache lifetimes, so returning visitors download them again (37 KiB).
Legacy JavaScript
11 KiBPolyfills for old browsers add 11 KiB JavaScript that modern phones do not need.
Minify CSS
8 KiB8 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
2 checks passed
Main-thread work: 1.8 s
A phone's processor spends 1.8 s on main-thread work while loading, 678 ms of it running JavaScript. That is comfortably low.
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 9.1 s
9.1 sThe page becomes fully interactive after 9.1 s. Good is under 3.8 s.
Largest content (LCP) got 25% slower for real visitors
+25%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.8 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest Contentful Paint: 3.8 s
3.8 sYour largest element takes 3.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “VOOR ELKE BABY DE PERFECTE SPEEN”.
Total Blocking Time: 355 ms
355 msScripts block taps and scrolling for 355 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 70 ms to 63 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.0 s
1.0 sReal visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 62 ms
62 msReal visitors wait 62 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 569 ms
569 msReal visitors wait 569 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 3.1 s
3.1 sVisually, the page fills in at 3.1 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
2 images far larger than shown
154 KiB2 images are downloaded at several times the size a phone draws them, for example hero-1-image.jpg at 1,900 px wide, shown at 390 px. Resized copies would save about 154 KiB.
3 images in older formats
3 images (309 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.4 g of CO₂ per visit
0.37 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.37 g of CO₂e: 44.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Page weight: 1.3 MB in 46 requests
1.3 MBYour homepage downloads 1.3 MB in 46 requests on a phone: scripts 981 KiB (19), images 162 KiB (8) and fonts 82 KiB (6). That is a lean page.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
16 text elements with low contrast
16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
5 elements hidden from screen readers can still receive keyboard focus.
Orphan list items
Some list items are not inside a list.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
40 form fields without a label
40 form fields have no label, so screen readers announce an empty box and autofill guesses.
15 links without text
15 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (2 elements)
Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 35 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 10 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
172 internal links, 4 external
The homepage links to 172 pages on spenen.nl and 4 external pages.
8 checks passed
Meta description: 135 characters
Your meta description is 135 characters: “Koop fopspenen van BIBS, FRIGG, Difrax en Dupini bij Spenen.nl. Ontdek kleuren, maten en speenaccessoires. Gratis verze…”.
One H1 headline
Your main headline reads: “Fopspenen en speenaccessoires voor jouw baby”.
Title: 50 characters
Your title is a healthy 50 characters: “Fopspenen kopen | BIBS, FRIGG & Difrax - Spenen.nl”.
Canonical URL set
The canonical URL is https://www.spenen.nl/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.spenen.nl/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.spenen.nl/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (744 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 110 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
26 small tap targets
26 of 100 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 502 words of copy
The homepage carries about 502 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “START VERGELIJKING”.
2 calls to action
The homepage has 2 calls to action, for example “Try-it Set” and “Start vergelijking”.
23 short forms
23 short forms (2 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
12 other companies contacted
Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at spenen.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
- The footer still says © 2022.
Stack
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on spenen.nl, including 14 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.