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spiegel.de website review
Visit site (opens in a new tab)Reviewed 29 October 202631 issues · 80 checks
This review found 31 issues worth fixing on spiegel.de, 11 of them high impact, across 80 checks. The most urgent: 8,889 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 949 ms |
| May 16, 2026 | 955 ms |
| May 23, 2026 | 955 ms |
| May 30, 2026 | 957 ms |
| Jun 6, 2026 | 968 ms |
| Jun 13, 2026 | 974 ms |
| Jun 20, 2026 | 987 ms |
| Jun 27, 2026 | 992 ms |
| Jul 4, 2026 | 996 ms |
| Jul 11, 2026 | 1.0 s |
| Jul 18, 2026 | 1.0 s |
| Jul 25, 2026 | 1.0 s |
| Aug 1, 2026 | 1.0 s |
| Aug 8, 2026 | 1.0 s |
| Aug 15, 2026 | 996 ms |
| Aug 22, 2026 | 997 ms |
| Aug 29, 2026 | 999 ms |
| Sep 5, 2026 | 999 ms |
| Sep 12, 2026 | 1.0 s |
| Sep 19, 2026 | 1.0 s |
| Sep 26, 2026 | 1.0 s |
| Oct 3, 2026 | 1.0 s |
| Oct 10, 2026 | 1.0 s |
| Oct 17, 2026 | 1.0 s |
| Oct 24, 2026 | 1.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 122 ms |
| May 16, 2026 | 123 ms |
| May 23, 2026 | 124 ms |
| May 30, 2026 | 124 ms |
| Jun 6, 2026 | 124 ms |
| Jun 13, 2026 | 124 ms |
| Jun 20, 2026 | 126 ms |
| Jun 27, 2026 | 129 ms |
| Jul 4, 2026 | 132 ms |
| Jul 11, 2026 | 138 ms |
| Jul 18, 2026 | 138 ms |
| Jul 25, 2026 | 136 ms |
| Aug 1, 2026 | 135 ms |
| Aug 8, 2026 | 132 ms |
| Aug 15, 2026 | 131 ms |
| Aug 22, 2026 | 134 ms |
| Aug 29, 2026 | 133 ms |
| Sep 5, 2026 | 132 ms |
| Sep 12, 2026 | 134 ms |
| Sep 19, 2026 | 132 ms |
| Sep 26, 2026 | 130 ms |
| Oct 3, 2026 | 131 ms |
| Oct 10, 2026 | 132 ms |
| Oct 17, 2026 | 136 ms |
| Oct 24, 2026 | 139 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
8,889 HTML elements
The page has 8,889 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Use efficient cache lifetimes
3.2 MB10 files are served with short cache lifetimes, so returning visitors download them again (3.2 MB).
Mobile performance score: 66
66/100Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
450 ms · 212 KiBAbout 212 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Improve image delivery
300 ms · 68 KiB2 images could be 68 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Render-blocking requests
300 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
Main-thread work: 2.1 s
A phone's processor spends 2.1 s on main-thread work while loading, 931 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 122 ms. During a long task the page ignores taps.
1 third-party service on the page
1 third-party service load with your homepage (Adobe Tag Manager), adding 127 KiB and 77 ms of main-thread time.
Reduce unused CSS
85 KiBAbout 85 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
46 KiBPolyfills for old browsers add 46 KiB JavaScript that modern phones do not need.
1 checks passed
Server response: 379 ms
379 msYour server sent the HTML in 379 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 6.0 s
6.0 sYour largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 10.9 s
10.9 sThe page becomes fully interactive after 10.9 s. Good is under 3.8 s.
First Contentful Paint: 3.7 s
3.7 sThe first text or image appears after 3.7 s on a phone. Good is under 1.8 s.
Speed Index: 4.2 s
4.2 sVisually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 122 ms to 139 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 0.9 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.9 s
0.9 sReal visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 150 ms
150 msReal visitors wait 150 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 304 ms
304 msReal visitors wait 304 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 189 ms
189 msScripts block the page for only 189 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.6 MB in 42 requests
5.6 MBYour homepage downloads 5.6 MB in 42 requests on a phone: media 4.1 MB (2), scripts 558 KiB (12) and fonts 293 KiB (9). Under 2 MB keeps phones on slow connections fast.
About 1.6 g of CO₂ per visit
1.59 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.59 g of CO₂e: 191.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must be contained by particular parents (6 elements)
Certain ARIA roles must be contained by particular parents: 6 elements on the page fail this check, rated critical by axe-core.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (20 elements)
Alternative text of images should not be repeated as text: 20 elements on the page fail this check, rated minor by axe-core.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (3 elements)
Headings should not be empty: 3 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 297 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
541 internal links, 89 external
The homepage links to 541 pages on spiegel.de and 89 external pages.
7 checks passed
Meta description: 126 characters
Your meta description is 126 characters: “Deutschlands führende Nachrichtenseite. Alles Wichtige aus Politik, Wirtschaft, Sport, Kultur, Wissenschaft, Technik un…”.
Title: 32 characters
Your title is a healthy 32 characters: “DER SPIEGEL | Online-Nachrichten”.
Canonical URL set
The canonical URL is https://www.spiegel.de/.
Structured data in place
Structured data found: WebPage.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.spiegel.de/sitemaps/news-de.xml.
AI search readiness
robots.txt blocks 4 AI answer engine crawlers
4 of 6Your robots.txt shuts out ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot) and Claude (Claude-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.spiegel.de/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 4 crawlers
robots.txt blocks GPTBot, ClaudeBot, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.
1 checks passed
Text is in the HTML
Your server sends the page's text in the HTML (5,424 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page hidden from search
https://www.spiegel.de/debatten is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without a meta description
https://www.spiegel.de/debatten has no meta description, so Google writes the search snippet from whatever text it finds.
13 pages share a meta description
https://www.spiegel.de/schlagzeilen, https://www.spiegel.de/plus, https://www.spiegel.de/thema/nsdap-archiv, https://www.spiegel.de/games, https://www.spiegel.de/politik/deutschland and https://www.spiegel.de/ausland and 7 others use the same meta description. A description written for each page earns more clicks.
2 pages without an H1
https://www.spiegel.de/debatten and https://www.spiegel.de/effilee have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://www.spiegel.de/thema/leben took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
51 of 55 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 5,009 words of copy
The homepage carries about 5,009 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Start”.
4 calls to action
The homepage has 4 calls to action, for example “Start”, “SPIEGEL Shop” and “Shop”.
1 short form
A short form (1 field at most) is right on the homepage.
Privacy and tracking
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 other company contacted
Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at spiegel.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- SvelteKit
- Hosting
- Link11 GmbH
Company
- Founded
- 1947
- Headquarters
- Hamburg
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on spiegel.de, including 11 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
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- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
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- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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