spins.com website review

About 641 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

Your mobile performance score is 19 (desktop: 31). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 6.0 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

About 165 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 990 ms faster on a phone.

The page goes through 1 redirect before it starts loading, costing about 754 ms. Link and advertise the final URL directly.

20 long tasks block the main thread while loading, the longest for 256 ms. During a long task the page ignores taps.

18 KiB could be saved by minifying CSS.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 4.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

For real visitors the layout shifts by 0.53 (75th percentile). Good is under 0.1.

The first text or image appears after 13.2 s on a phone. Good is under 1.8 s.

Your largest element takes 20.5 s to render on a phone. Google's threshold for “good” is 2.5 s.

The page becomes fully interactive after 23.3 s. Good is under 3.8 s.

Visually, the page fills in at 13.2 s (Speed Index). Good is under 3.4 s.

The layout shifts by 0.575 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Real visitors wait 460 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Real visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.

Scripts block taps and scrolling for 563 ms in total while the page loads. Good is under 200 ms.

4 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 9.8 MB in 235 requests on a phone: media 6.0 MB (2), scripts 1.8 MB (70) and fonts 1.3 MB (9). Under 2 MB keeps phones on slow connections fast.

1 image further down the page (64 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 2.79 g of CO₂e: 334.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 buttons have no accessible name, so screen readers announce just “button”.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

2 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

Your page has no <title>, so Google has to invent the blue link in search results.

No meta description, so Google writes its own snippet from whatever text it finds.

There is no <h1>, so neither visitors nor Google get a clear main headline.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://spins.com/sitemap.xml, so Google discovers your pages only by following links.

There is no robots.txt at spins.com/robots.txt, the first file search crawlers ask for.

The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

2 links have no real href, so search engines can't follow them.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

A phone browser shows 533 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://spins.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

No viewport meta tag, so phones render the desktop layout zoomed out.

1 image failed to load on a phone, for example https://d.adroll.com/cm/experian/out?af0=0fe6f973&adroll_fpc=3d5a9e9f1e6c778b2f2e93ed44e6b84d-1793181932269&pv=36822834252.243034&arrfrr=https%3A%2F%2Fwww.spins.com%2F&adroll_tpc=lx3%3Dlex-875dcf7e-88.

15 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

The page has no <!DOCTYPE html>, so browsers render it in quirks mode.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 533 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 4 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 25 cookies, 1 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 60 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.