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spinsoft.com.au website review
Visit site (opens in a new tab)Reviewed 7 November 202623 issues · 79 checks
This review found 23 issues worth fixing on spinsoft.com.au, 4 of them high impact, across 79 checks. The most urgent: font display. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
89BClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.4 s
1.9 s
2.4 s
2.9 s
3.3 s
3.8 s
Speed
Font display
1.3 sWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.3 s).
Reduce unused JavaScript
300 ms · 245 KiBAbout 245 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Render-blocking requests
500 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 500 ms.
Google Tag Manager adds 124 ms
124 msGoogle Tag Manager costs a phone 124 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
3 third-party services on the page
3 third-party services load with your homepage (Google Tag Manager, Facebook and Google Analytics), adding 522 KiB and 215 ms of main-thread time.
Use efficient cache lifetimes
193 KiB4 files are served with short cache lifetimes, so returning visitors download them again (193 KiB).
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 88 ms. During a long task the page ignores taps.
Improve image delivery
34 KiB3 images could be 34 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
20 KiBAbout 20 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need.
Document request latency
9 KiBThe HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
3 checks passed
Mobile performance score: 95
95/100Your mobile performance score is 95. That is in Google's “good” band (90 and up).
Main-thread work: 0.5 s
A phone's processor spends 0.5 s on main-thread work while loading, 210 ms of it running JavaScript. That is comfortably low.
Server response: 197 ms
197 msYour server sent the HTML in 197 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 6.3 s
6.3 sThe page becomes fully interactive after 6.3 s. Good is under 3.8 s.
Speed Index: 4.3 s
4.3 sVisually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.
10 images without width and height
10 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
4 checks passed
Largest Contentful Paint: 2.5 s
2.5 sYour largest element renders in 2.5 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “WE CREATE WEBSITES THAT GET RESULTS”.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.007
0.007The layout barely moves while loading (CLS 0.007, good is under 0.1).
Total Blocking Time: 26 ms
26 msScripts block the page for only 26 ms while loading. Good is under 200 ms.
Images and page weight
2 images below the first screen load straight away
2 images further down the page (54 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.2 g of CO₂ per visit
0.22 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.22 g of CO₂e: 26.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Page weight: 785 KiB in 25 requests
785 KiBYour homepage downloads 785 KiB in 25 requests on a phone: scripts 554 KiB (5), images 128 KiB (12) and fonts 64 KiB (4). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
24 text elements with low contrast
24 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (26 elements)
All page content should be contained by landmarks: 26 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings skip levels
Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
31 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 37 WCAG 2.2 A/AA and best-practice rules on the phone render: 31 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.spinsoft.com.au/sitemap.xml, so Google discovers your pages only by following links.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
33 internal links, 1 external
The homepage links to 33 pages on spinsoft.com.au and 1 external page.
5 checks passed
Meta description: 123 characters
Your meta description is 123 characters: “Professional web design in Melbourne. We create websites that get results and provide value to your business target mar…”.
One H1 headline
Your main headline reads: “MELBOURNE WEB DESIGN & DEVELOPMENT AGENCY”.
Title: 58 characters
Your title is a healthy 58 characters: “Spinsoft | Web Design Melbourne | Digital Agency Melbourne”.
Canonical URL set
The canonical URL is https://www.spinsoft.com.au/.
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.spinsoft.com.au/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (319 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page hidden from search
https://www.spinsoft.com.au/privacy-policy is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without an H1
https://www.spinsoft.com.au/news has no <h1> headline, so visitors and search engines get no clear main topic.
2 pages with very little text
https://www.spinsoft.com.au/website-services and https://www.spinsoft.com.au/contact have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
5 pages slow to respond
https://www.spinsoft.com.au/services/web-design, https://www.spinsoft.com.au/portfolio, https://www.spinsoft.com.au/news, https://www.spinsoft.com.au/boronia-web-design and https://www.spinsoft.com.au/privacy-policy took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 small tap targets
4 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 302 words of copy
The homepage carries about 302 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “GET A FREE QUOTE” and “CONTACT”.
3 calls to action
The homepage has 3 calls to action, for example “Get a free quote”, “contact” and “Contact Us”.
1 short form
A short form (7 fields at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Analytics and Meta Pixel.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
5 other companies contacted
Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at spinsoft.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Analytics
- Google Analytics
- Hosting
- Micron21 Datacentre Pty Ltd
Company
- Headquarters
- Wantirna South
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 23 issues on spinsoft.com.au, including 7 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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