splayshoes.com website review

About 310 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.3 s faster on a phone.

Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

About 76 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

8 third-party services load with your homepage (Shopify, Klaviyo and Google Tag Manager and others), adding 611 KiB and 311 ms of main-thread time.

13 files are served with short cache lifetimes, so returning visitors download them again (49 KiB).

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

3 images could be 97 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

3 long tasks block the main thread while loading, the longest for 78 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 12.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 12.9 s. Good is under 3.8 s.

Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

Your homepage downloads 2.5 MB in 209 requests on a phone: scripts 922 KiB (76), other files 757 KiB (96) and images 647 KiB (20). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.71 g of CO₂e: 85.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 element hidden from screen readers can still receive keyboard focus.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

Alternative text of images should not be repeated as text: 16 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

There are 2 <h1> headlines (“MADE FOR KIDS!” and “A REVOLUTION IN SKATING!”). One clear main headline is easier for people and search engines.

Your meta description is 164 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 121 pages on splayshoes.com and 14 external pages.

https://splayshoes.com/pages/weekender, https://splayshoes.com/pages/freestyle-leather, https://splayshoes.com/pages/runner-v1, https://splayshoes.com/pages/splay-101, https://splayshoes.com/pages/rev-skate-shoe and https://splayshoes.com/pages/rev-lifestyle and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.

3 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

4 errors were logged to the browser console while the page loaded, for example “Error sending user session Error: Shopify session id is missing”.

1 image is served at too low a resolution for sharp phone screens.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 243 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 27 cookies, 3 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.