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splendidspoon.com website review

Visit site (opens in a new tab)Reviewed 5 November 202634 issues · 95 checks

This review found 34 issues worth fixing on splendidspoon.com, 8 of them high impact, across 95 checks. The most urgent: delayed refresh under 20 hours must not be used (1 element). Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s1.5 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.2 s
May 23, 20262.2 s
May 30, 20262.1 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20262.2 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20261.8 s
Jul 18, 20261.7 s
Jul 25, 20261.8 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.7 s
Aug 29, 20261.8 s
Sep 5, 20262.3 s
Sep 12, 20262.6 s
Sep 19, 20262.5 s
Sep 26, 20262.5 s
Oct 3, 20262.0 s
Oct 10, 20261.8 s
Oct 17, 20261.7 s
Oct 24, 20261.9 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
132 ms103 msMay 16Oct 31128 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026111 ms
May 23, 2026109 ms
May 30, 2026112 ms
Jun 6, 2026106 ms
Jun 13, 2026111 ms
Jun 20, 2026112 ms
Jun 27, 2026109 ms
Jul 4, 2026113 ms
Jul 11, 2026111 ms
Jul 18, 2026109 ms
Jul 25, 2026115 ms
Aug 1, 2026112 ms
Aug 8, 2026120 ms
Aug 15, 2026120 ms
Aug 22, 2026112 ms
Aug 29, 2026116 ms
Sep 5, 2026121 ms
Sep 12, 2026125 ms
Sep 19, 2026129 ms
Sep 26, 2026126 ms
Oct 3, 2026127 ms
Oct 10, 2026126 ms
Oct 17, 2026123 ms
Oct 24, 2026127 ms
Oct 31, 2026128 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of splendidspoon.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. splendidspoon.com at 0.4 s0.4 s
  2. splendidspoon.com at 0.8 s0.8 s
  3. splendidspoon.com at 1.1 s1.1 s
  4. splendidspoon.com at 1.5 s1.5 s
  5. splendidspoon.com at 1.9 s1.9 s
  6. splendidspoon.com at 2.3 s2.3 s
  7. splendidspoon.com at 2.6 s2.6 s
  8. splendidspoon.com at 3.0 s3.0 s

splendidspoon.com does not allow embedding, so this is Google's rendering of the page.

Speed

6 to fix54
  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    600 ms · 226 KiB

    About 226 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Improve image delivery

    450 ms · 348 KiB

    5 images could be 348 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 522 ms. During a long task the page ignores taps.

  • Main-thread work: 2.6 s

    A phone's processor spends 2.6 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Accentuate adds 0 ms

    0 ms

    Accentuate costs a phone 0 ms of main-thread work and 345 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Rollbar, Klaviyo and Shopify and others), adding 799 KiB and 368 ms of main-thread time.

  • Render-blocking requests

    150 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    37 KiB

    Polyfills for old browsers add 37 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    37 KiB

    About 37 KiB of CSS is downloaded but never applied on this page.

  • Use efficient cache lifetimes

    17 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (17 KiB).

  • Duplicated JavaScript

    8 KiB

    8 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 11.8 s

    11.8 s

    Your largest element takes 11.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 12.0 s

    12.0 s

    The page becomes fully interactive after 12.0 s. Good is under 3.8 s.

  • Speed Index: 7.4 s

    7.4 s

    Visually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 358 ms

    358 ms

    Scripts block taps and scrolling for 358 ms in total while the page loads. Good is under 200 ms.

  • 13 images without width and height

    13 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 111 ms to 128 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 95 ms

    95 ms

    Real visitors wait 95 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 424 ms

    424 ms

    Real visitors wait 424 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix67
  • Page weight: 2.7 MB in 187 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 187 requests on a phone: images 989 KiB (45), scripts 699 KiB (64) and other files 637 KiB (67). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.77 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.77 g of CO₂e: 92.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 10092
  • Delayed refresh under 20 hours must not be used (1 element)

    Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 38 images in the HTML carry an alt attribute.

  • 20 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 23 WCAG 2.2 A/AA and best-practice rules on the phone render: 20 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 8570
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (14 characters)

    Your title is only 14 characters: “Splendid Spoon”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 11 H1 headlines

    There are 11 <h1> headlines (“Balance Tastes Better”, “More choice.More flavor.” and “Rest. Reset. Rebalance.”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 53 internal links, 9 external

    The homepage links to 53 pages on splendidspoon.com and 9 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://splendidspoon.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://splendidspoon.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

6 to fix52
  • 1 linked page is broken

    Your homepage links to /products/low-sodium-diet, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 2 pages share a title

    /products/splendid-reset and /collections/detox all use the title “The Splendid 5-Day Detox – Splendid Spoon”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 pages without a meta description

    /pages/how-it-works, /pages/about, /pages/check-availability and /pages/subscription-flow have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    /products/splendid-reset and /collections/detox use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /collections/detox, whose canonical is /products/splendid-reset. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    /pages/subscription-flow has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    /pages/check-availability has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.

2 checks passed
  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7789
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix86
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://splendidspoon.com/collections/detox (network).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (splendidspoon.com).

  • Valid certificate (57 days left)

    The certificate from Let's Encrypt · YE1 verifies for splendidspoon.com and is valid for another 57 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://splendidspoon.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    splendidspoon.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

3 checks passed
  • Domain is 15 years old

    15 years

    splendidspoon.com was registered in Nov 2011 through Cloudflare, Inc.. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    splendidspoon.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Nov 2032

    splendidspoon.com is registered until Nov 2032.

Content and conversion

2 to fix81
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Only about 10 words

    The homepage has only about 10 words of visible text; thin pages give Google and first-time buyers little to go on.

6 checks passed
  • 13 calls to action

    The homepage has 13 calls to action, for example “Shop”, “Get Started” and “Order Now”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 60 testimonial or review blocks and 5 customer or partner logos.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:mail.zendesk.com include:servers.mcsv.net ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 1 other company contacted

    Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Pandectes Gdpr · Impact Com · Klaviyo Email Marketing Sms · Judge Me Reviews · Gdpr Cookie Consent · rechargecdn.com · jsdelivr.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
New York

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 34 issues on splendidspoon.com, including 12 speed issues, 6 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
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  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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