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splits59.com website review

Visit site (opens in a new tab)Reviewed 6 November 202635 issues · 104 checks

This review found 35 issues worth fixing on splits59.com, 10 of them high impact, across 104 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.6 sMay 16Oct 311.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20262.2 s
May 30, 20262.1 s
Jun 6, 20262.2 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.9 s
Jul 18, 20262.0 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.1 s
Sep 12, 20262.2 s
Sep 19, 20262.4 s
Sep 26, 20262.4 s
Oct 3, 20262.4 s
Oct 10, 20262.3 s
Oct 17, 20262.0 s
Oct 24, 20261.8 s
Oct 31, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
180 ms108 msMay 16Oct 31152 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026116 ms
May 23, 2026126 ms
May 30, 2026128 ms
Jun 6, 2026126 ms
Jun 13, 2026123 ms
Jun 20, 2026121 ms
Jun 27, 2026121 ms
Jul 4, 2026129 ms
Jul 11, 2026129 ms
Jul 18, 2026129 ms
Jul 25, 2026130 ms
Aug 1, 2026129 ms
Aug 8, 2026128 ms
Aug 15, 2026129 ms
Aug 22, 2026128 ms
Aug 29, 2026129 ms
Sep 5, 2026145 ms
Sep 12, 2026159 ms
Sep 19, 2026171 ms
Sep 26, 2026172 ms
Oct 3, 2026172 ms
Oct 10, 2026168 ms
Oct 17, 2026154 ms
Oct 24, 2026153 ms
Oct 31, 2026152 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

13 to fix56
  • Render-blocking requests

    1.0 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

  • Main-thread work: 6.6 s

    A phone's processor spends 6.6 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    2.0 MB

    41 files are served with short cache lifetimes, so returning visitors download them again (2.0 MB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (getpurpledot.com, Google Tag Manager and Yotpo and others), adding 2.2 MB and 1.2 s of main-thread time.

  • Reduce unused JavaScript

    1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    779 KiB

    5 images could be 779 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • getpurpledot.com adds 401 ms

    401 ms

    getpurpledot.com costs a phone 401 ms of main-thread work and 159 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 316 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 258 ms

    258 ms

    Google Tag Manager costs a phone 258 ms of main-thread work and 376 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Yotpo adds 246 ms

    246 ms

    Yotpo costs a phone 246 ms of main-thread work and 477 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,095 HTML elements

    The page has 2,095 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • narvar.com adds 40 ms

    40 ms

    narvar.com costs a phone 40 ms of main-thread work and 369 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    68 KiB

    Polyfills for old browsers add 68 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    47 KiB

    47 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    16 KiB

    About 16 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 34.2 s

    34.2 s

    The page becomes fully interactive after 34.2 s. Good is under 3.8 s.

  • Speed Index: 12.7 s

    12.7 s

    Visually, the page fills in at 12.7 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 6.8 s

    6.8 s

    Your largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Tap response (INP) got 26% slower for real visitors

    +26%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 116 ms to 152 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 449 ms

    449 ms

    Scripts block taps and scrolling for 449 ms in total while the page loads. Good is under 200 ms.

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 131 ms

    131 ms

    Real visitors wait 131 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 699 ms

    699 ms

    Real visitors wait 699 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.008

    0.008

    The layout barely moves while loading (CLS 0.008, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 6.4 MB in 398 requests

    6.4 MB

    Your homepage downloads 6.4 MB in 398 requests on a phone: scripts 3.0 MB (112), images 1.6 MB (45) and other files 1,006 KiB (189). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    05_LYNX_FRENCH_TERRY_SHERPA_ZIP_UP_HOODIE_PINE_GREEN_CREME_I is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.8 g of CO₂ per visit

    1.80 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.80 g of CO₂e: 216.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 10093
  • ARIA attributes must conform to valid names (1 element)

    ARIA attributes must conform to valid names: 1 element on the page fails this check, rated critical by axe-core.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 96 internal links, 3 external

    The homepage links to 96 pages on splits59.com and 3 external pages.

8 checks passed
  • Meta description: 158 characters

    Your meta description is 158 characters: “Shop SPLITS59 women's activewear. Second-skin Airweight leggings, sculpting Rigor bras and French Terry sweats made in …”.

  • One H1 headline

    Your main headline reads: “Women's Workout Clothes & Yoga Apparel | SPLITS59”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “Women's Workout Clothes & Yoga Apparel | SPLITS59”.

  • Canonical URL set

    The canonical URL is https://www.splits59.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.splits59.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,278 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without a meta description

    /policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    7 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 7 pages that loaded have a <title>.

Best practices

5 to fixGoogle 5469
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5901830&tm=gtm002&Ver=2&mid=1375592e-8186-433d-9e28-175f546cad0c&bo=1&sid=76744600d9b111f1a672d1309159375e&vid=76745f80d9b111f18a390b2a24b51ff1&vids=1&msclkid=N&pi=918.

  • 22 small tap targets

    22 of 62 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'push')”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (splits59.com).

  • Valid certificate (60 days left)

    The certificate from Let's Encrypt · YE2 verifies for splits59.com and is valid for another 60 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://splits59.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 43 links work

    All 43 links checked from your homepage (40 internal, 3 external) answered without errors.

Domain and trust

  • DNSSEC is off

    splits59.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 20 years old

    20 years

    splits59.com was registered in Sep 2006 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only globalsign.com, letsencrypt.org, pki.goog and ssl.com to issue certificates for splits59.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Sep 2028

    splits59.com is registered until Sep 2028.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 626 words of copy

    The homepage carries about 626 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NEW ARRIVALS”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “shop new arrivals”, “SHOP OUTERWEAR” and “SHOP SALE”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:24.43.166.130 include:spf.protection.outlook.com include:mailgun.org include:sendgrid.net include:shops.shop…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “k1” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 33 cookies set on arrival

    33

    Opening the homepage sets 33 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 58 other companies contacted

    Loading the homepage contacts 58 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 15 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Trynow Try Before You Buy · Okendo · Attentive · Yotpo Product Reviews · Yotpo Loyalty Rewards · Redo · Narvar Extensions · cloudfront.net · rise-ai.com · govx.com · earnbounty.com · pepperjam.com · global-e.com · tagembed.com · attn.tv

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
Los Angeles

Upkeep, stack, hiring and company data from programmable.info

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