spsmerch.com website review

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.1 s.

Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

The page has 2,882 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

5 third-party services load with your homepage (Hubspot, Shopify and usemessages.com and others), adding 361 KiB and 212 ms of main-thread time.

10 files are served with short cache lifetimes, so returning visitors download them again (159 KiB).

1 long task block the main thread while loading, the longest for 67 ms. During a long task the page ignores taps.

2 images could be 38 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need.

7 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Visually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.

Your largest element takes 5.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is resource load delay (4.4 s).

The page becomes fully interactive after 6.9 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

11 images (548 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.48 g of CO₂e: 58.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 14 characters: “Merchology SPS”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

Your <h1> is empty.

The homepage links to 65 pages on spsmerch.com and 2 external pages.

https://spsmerch.com/collections/all-products, https://spsmerch.com/collections/polos, https://spsmerch.com/collections/vests, https://spsmerch.com/collections/jackets, https://spsmerch.com/collections/layering and https://spsmerch.com/collections/mens and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 550 words of visible text.

Before a visitor clicks anything, the page loads HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 17 cookies, 6 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.