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ssw.edu website review

Visit site (opens in a new tab)Reviewed 20 October 202639 issues · 90 checks

This review found 39 issues worth fixing on ssw.edu, 15 of them high impact, across 90 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.6 s3.4 sMay 2Oct 174.4 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20264.4 s
May 9, 20264.1 s
May 16, 20264.3 s
May 23, 20264.3 s
May 30, 20264.4 s
Jun 6, 20264.4 s
Jun 13, 20264.3 s
Jun 20, 20264.2 s
Jun 27, 20264.1 s
Jul 4, 20263.9 s
Jul 11, 20263.9 s
Jul 18, 20263.9 s
Jul 25, 20263.9 s
Aug 1, 20264.1 s
Aug 8, 20263.9 s
Aug 15, 20263.8 s
Aug 22, 20263.9 s
Aug 29, 20263.8 s
Sep 5, 20263.8 s
Sep 12, 20263.6 s
Sep 19, 20263.6 s
Sep 26, 20263.6 s
Oct 3, 20263.7 s
Oct 10, 20264.1 s
Oct 17, 20264.4 s
Real-visitor tap response (INP)75th percentile, phones
109 ms76 msMay 2Oct 1780 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202691 ms
May 9, 202687 ms
May 16, 202686 ms
May 23, 202686 ms
May 30, 202696 ms
Jun 6, 2026105 ms
Jun 13, 2026104 ms
Jun 20, 2026105 ms
Jun 27, 202691 ms
Jul 4, 202682 ms
Jul 11, 202682 ms
Jul 18, 202685 ms
Jul 25, 202687 ms
Aug 1, 202685 ms
Aug 8, 202697 ms
Aug 15, 2026102 ms
Aug 22, 2026104 ms
Aug 29, 2026103 ms
Sep 5, 202698 ms
Sep 12, 202687 ms
Sep 26, 202686 ms
Oct 3, 202687 ms
Oct 10, 202696 ms
Oct 17, 202680 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ssw.edu (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ssw.edu at 0.4 s0.4 s
  2. ssw.edu at 0.9 s0.9 s
  3. ssw.edu at 1.3 s1.3 s
  4. ssw.edu at 1.7 s1.7 s
  5. ssw.edu at 2.1 s2.1 s
  6. ssw.edu at 2.6 s2.6 s
  7. ssw.edu at 3.0 s3.0 s
  8. ssw.edu at 3.4 s3.4 s

Speed

9 to fix55
  • Improve image delivery

    7.0 s · 2.7 MB

    9 images could be 2.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 7.0 s faster on a phone.

  • Reduce unused JavaScript

    4.0 s · 736 KiB

    About 736 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.0 s faster on a phone.

  • Render-blocking requests

    3.5 s

    79 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.5 s.

  • Reduce unused CSS

    1.2 s · 263 KiB

    About 263 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55 (desktop: 49). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google Tag Manager and Google Analytics and others), adding 1.4 MB and 537 ms of main-thread time.

  • YouTube adds 324 ms

    324 ms

    YouTube costs a phone 324 ms of main-thread work and 999 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 178 ms

    178 ms

    Google Tag Manager costs a phone 178 ms of main-thread work and 334 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 122 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Use efficient cache lifetimes

    49 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (49 KiB).

  • Legacy JavaScript

    14 KiB

    Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.4 s

    4.4 s

    Real visitors wait 4.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • First Contentful Paint: 15.6 s

    15.6 s

    The first text or image appears after 15.6 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 44.2 s

    44.2 s

    Your largest element takes 44.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 15.6 s

    15.6 s

    Visually, the page fills in at 15.6 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 45.0 s

    45.0 s

    The page becomes fully interactive after 45.0 s. Good is under 3.8 s.

  • Real-user FCP: 2.8 s

    2.8 s

    Real visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 91 ms to 80 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.4 s to 4.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 80 ms

    80 ms

    Real visitors wait 80 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 79 ms

    79 ms

    Scripts block the page for only 79 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 8.7 MB in 237 requests

    8.7 MB

    Your homepage downloads 8.7 MB in 237 requests on a phone: images 5.6 MB (15), scripts 2.2 MB (101) and stylesheets 518 KiB (96). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (711 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.5 g of CO₂ per visit

    2.45 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.45 g of CO₂e: 294.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8791
  • 19 text elements with low contrast

    19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • All page content should be contained by landmarks (20 elements)

    All page content should be contained by landmarks: 20 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • The skip-link target should exist and be focusable (1 element)

    The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (8 elements)

    ARIA role should be appropriate for the element: 8 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3, h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 5 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 7782
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • 6 H1 headlines

    There are 6 <h1> headlines (“Credential Your Lay Leaders”, “Transformation through Healing” and “A Season of Growth”). One clear main headline is easier for people and search engines.

  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 179 internal links, 21 external

    The homepage links to 179 pages on ssw.edu and 21 external pages.

6 checks passed
  • Title: 53 characters

    Your title is a healthy 53 characters: “Seminary of the Southwest - Seminary of the Southwest”.

  • Canonical URL set

    The canonical URL is https://ssw.edu/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://ssw.edu/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://ssw.edu/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (887 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 15 pages without a meta description

    https://ssw.edu/academics, https://ssw.edu/academics/degrees-and-diplomas, https://ssw.edu/academics/harrison-library, https://ssw.edu/academics/harrison-library/resources, https://ssw.edu/academics/harrison-library/catalog and https://ssw.edu/academics/harrison-library/contact and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page slow to respond

    https://ssw.edu/academics/non-discrimination-policy-and-title-ix took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 71 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 7 small tap targets

    7 of 26 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://imageserver.ebscohost.com/branding/tabbedsearch/css/simpletabs.css' from origin 'h…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix81
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 294 words of copy

    The homepage carries about 294 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Apply” and “APPLY NOW FOR FALL 2027”.

  • 39 calls to action

    The homepage has 39 calls to action, for example “Open Book”, “Contact” and “Request Transcript”.

  • 3 short forms

    3 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ssw.edu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Company

Employees
63
Founded
1951

Upkeep, stack, hiring and company data from programmable.info

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This review found 39 issues on ssw.edu, including 17 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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