statefarm.com website review

The page goes through 1 redirect before it starts loading, costing about 11.9 s. Link and advertise the final URL directly.

About 1.8 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

A phone's processor spends 12.1 s on main-thread work while loading, 8.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 30 (desktop: 80). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

20 long tasks block the main thread while loading, the longest for 560 ms. During a long task the page ignores taps.

st8fm.com costs a phone 0 ms of main-thread work and 408 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 third-party services load with your homepage (Optimizely, c1.statefarm and st8fm.com and others), adding 617 KiB and 194 ms of main-thread time.

36 KiB could be saved by minifying JavaScript.

Desktop scores 80 but mobile only 30. A gap that wide usually means heavy scripts and images that hit phones hardest.

5 KiB could be saved by minifying CSS.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 14.4 s to render on a phone. Google's threshold for “good” is 2.5 s.

Scripts block taps and scrolling for 4.6 s in total while the page loads. Good is under 200 ms.

The page becomes fully interactive after 42.6 s. Good is under 3.8 s.

The first text or image appears after 5.7 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

Real visitors wait 321 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 6.5 MB in 370 requests on a phone: scripts 4.7 MB (116), images 895 KiB (77) and fonts 386 KiB (12). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.85 g of CO₂e: 221.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h2 → h6, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

Your meta description is 244 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 87 pages on statefarm.com and 21 external pages.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.

7 of 31 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.

1 image is served at too low a resolution for sharp phone screens.

Chrome logged issues while loading the page (“Cookie”).

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 935 words of visible text.

Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 40 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.