stateofescape.com website review

A phone's processor spends 6.8 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 4,090 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

8 third-party services load with your homepage (Shopify, Klaviyo and Forter and others), adding 1.2 MB and 642 ms of main-thread time.

Shopify costs a phone 349 ms of main-thread work and 756 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 414 KiB of JavaScript is downloaded but never used on this page.

About 77 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

48 KiB could be saved by minifying JavaScript.

19 files are served with short cache lifetimes, so returning visitors download them again (156 KiB).

15 long tasks block the main thread while loading, the longest for 96 ms. During a long task the page ignores taps.

3 images could be 53 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying CSS.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 18.8 s. Good is under 3.8 s.

Your largest element takes 5.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

Real visitors wait 925 ms for your server to start answering (75th percentile). Good is under 800 ms.

Scripts block taps and scrolling for 252 ms in total while the page loads. Good is under 200 ms.

Your homepage downloads 3.5 MB in 320 requests on a phone: scripts 1.2 MB (88), other files 1.2 MB (181) and images 851 KiB (35). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.99 g of CO₂e: 118.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

32 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Some lists contain elements other than list items, which screen readers announce wrongly.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

2 visible links have no text or label, so screen readers cannot say where they go.

ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

Your meta description is 210 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 173 pages on stateofescape.com and 12 external pages.

https://www.stateofescape.com/collections/best-sellers, https://www.stateofescape.com/collections/large-totes, https://www.stateofescape.com/collections/crossbody-bags and https://www.stateofescape.com/collections/solstice use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 72 found) and read each the way a search engine does.

70 of 112 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “Shopify's Google Analytics stub called with: [array Array] See https://help.shopify.com/manual/promoting-marketing/pixe…”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 952 words of visible text.

Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 22 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.