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statementcollective.com website review

Visit site (opens in a new tab)Reviewed 11 November 202629 issues · 84 checks

This review found 29 issues worth fixing on statementcollective.com, 12 of them high impact, across 84 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.2 sMay 23Nov 71.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.5 s
May 30, 20261.4 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.2 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Oct 31, 20261.3 s
Nov 7, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
222 ms145 msMay 23Nov 7154 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026154 ms
May 30, 2026154 ms
Jun 6, 2026161 ms
Jun 13, 2026168 ms
Jun 20, 2026170 ms
Jun 27, 2026171 ms
Jul 4, 2026177 ms
Jul 11, 2026179 ms
Jul 18, 2026187 ms
Jul 25, 2026198 ms
Aug 1, 2026206 ms
Aug 8, 2026212 ms
Aug 15, 2026212 ms
Aug 22, 2026212 ms
Aug 29, 2026213 ms
Sep 5, 2026200 ms
Sep 12, 2026187 ms
Sep 19, 2026169 ms
Sep 26, 2026158 ms
Oct 3, 2026158 ms
Oct 10, 2026156 ms
Oct 17, 2026156 ms
Oct 24, 2026154 ms
Oct 31, 2026154 ms
Nov 7, 2026154 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of statementcollective.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. statementcollective.com at 0.4 s0.4 s
  2. statementcollective.com at 0.8 s0.8 s
  3. statementcollective.com at 1.1 s1.1 s
  4. statementcollective.com at 1.5 s1.5 s
  5. statementcollective.com at 1.9 s1.9 s
  6. statementcollective.com at 2.3 s2.3 s
  7. statementcollective.com at 2.6 s2.6 s
  8. statementcollective.com at 3.0 s3.0 s

Speed

9 to fix60
  • Improve image delivery

    1.2 s · 2.6 MB

    58 images could be 2.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.2 s faster on a phone.

  • Reduce unused JavaScript

    1.1 s · 206 KiB

    About 206 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Use efficient cache lifetimes

    1.1 s · 230 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (230 KiB).

  • 5,290 HTML elements

    The page has 5,290 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (alia-prod.com, Shopify and Klaviyo and others), adding 3.3 MB and 418 ms of main-thread time.

  • Klaviyo adds 106 ms

    106 ms

    Klaviyo costs a phone 106 ms of main-thread work and 2.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 919 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 126 ms

    126 ms

    Shopify costs a phone 126 ms of main-thread work and 482 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    200 ms · 29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 32 KiB

    About 32 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    150 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 141 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 17.5 s

    17.5 s

    Your largest element takes 17.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 18.8 s

    18.8 s

    The page becomes fully interactive after 18.8 s. Good is under 3.8 s.

  • Speed Index: 7.9 s

    7.9 s

    Visually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.4 s

    3.4 s

    The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 154 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 175 ms

    175 ms

    Real visitors wait 175 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 547 ms

    547 ms

    Real visitors wait 547 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 130 ms

    130 ms

    Scripts block the page for only 130 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 5.4 MB in 308 requests

    5.4 MB

    Your homepage downloads 5.4 MB in 308 requests on a phone: images 3.9 MB (78), scripts 1.1 MB (148) and HTML 154 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • About 1.5 g of CO₂ per visit

    1.53 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.53 g of CO₂e: 183.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9495
  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 621 images in the HTML carry an alt attribute.

  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10092
  • Meta description is long (243 characters)

    Your meta description is 243 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 284 internal links, 9 external

    The homepage links to 284 pages on statementcollective.com and 9 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Statement Collective”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “STATEMENT COLLECTIVE - Australian Statement Jewellery”.

  • Canonical URL set

    The canonical URL is https://www.statementcollective.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.statementcollective.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,622 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.statementcollective.com/llms.txt (74 KiB, 616 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 6 pages without a meta description

    https://www.statementcollective.com/collections/lady-luck-collection, https://www.statementcollective.com/collections/mini-pendants-collection, https://www.statementcollective.com/collections/fleur-de-lis-collection, https://www.statementcollective.com/collections/design-competition-winners, https://www.statementcollective.com/collections/razor-blade-collection and https://www.statementcollective.com/collections/morning-star have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 116 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 49 small tap targets

    49 of 111 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Invalid left-hand side in assignment”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix63
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,925 words of copy

    The homepage carries about 1,925 words of visible text.

4 checks passed
  • 12 calls to action

    The homepage has 12 calls to action, for example “Contact Us”, “Shop” and “Learn more”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 2 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 43 other companies contacted

    Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at statementcollective.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Gorgias Live Chat Helpdesk · Wyllo Formerly Nofraud · Klaviyo Email Marketing Sms · Seowill Redirects · Free Gift · trustpilot.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Brisbane

Upkeep, stack, hiring and company data from programmable.info

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