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stcu.org website review

Visit site (opens in a new tab)Reviewed 1 November 202640 issues · 80 checks

This review found 40 issues worth fixing on stcu.org, 10 of them high impact, across 80 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.5 sMay 9Oct 241.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.5 s
May 16, 20261.5 s
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
113 ms103 msMay 9Oct 24109 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026111 ms
May 16, 2026111 ms
May 23, 2026110 ms
May 30, 2026110 ms
Jun 6, 2026111 ms
Jun 13, 2026112 ms
Jun 20, 2026112 ms
Jun 27, 2026112 ms
Jul 4, 2026111 ms
Jul 11, 2026110 ms
Jul 18, 2026108 ms
Jul 25, 2026106 ms
Aug 1, 2026105 ms
Aug 8, 2026104 ms
Aug 15, 2026106 ms
Aug 22, 2026106 ms
Aug 29, 2026107 ms
Sep 5, 2026108 ms
Sep 12, 2026106 ms
Sep 19, 2026105 ms
Sep 26, 2026106 ms
Oct 3, 2026106 ms
Oct 10, 2026107 ms
Oct 17, 2026109 ms
Oct 24, 2026109 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of stcu.org (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. stcu.org at 0.4 s0.4 s
  2. stcu.org at 0.9 s0.9 s
  3. stcu.org at 1.3 s1.3 s
  4. stcu.org at 1.7 s1.7 s
  5. stcu.org at 2.1 s2.1 s
  6. stcu.org at 2.6 s2.6 s
  7. stcu.org at 3.0 s3.0 s
  8. stcu.org at 3.4 s3.4 s

Speed

11 to fix51
  • Render-blocking requests

    2.5 s

    20 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Reduce unused JavaScript

    900 ms · 2.3 MB

    About 2.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 2.1 MB

    34 files are served with short cache lifetimes, so returning visitors download them again (2.1 MB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (cloudfront.net, Google Tag Manager and eltropy.com and others), adding 3.9 MB and 1.5 s of main-thread time.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

  • cloudfront.net adds 731 ms

    731 ms

    cloudfront.net costs a phone 731 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 506 ms

    506 ms

    Google Tag Manager costs a phone 506 ms of main-thread work and 996 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    300 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 277 ms. During a long task the page ignores taps.

  • Main-thread work: 2.4 s

    A phone's processor spends 2.4 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • eltropy.com adds 97 ms

    97 ms

    eltropy.com costs a phone 97 ms of main-thread work and 748 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 73 KiB

    About 73 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    89 KiB

    Polyfills for old browsers add 89 KiB JavaScript that modern phones do not need.

  • Improve image delivery

    82 KiB

    3 images could be 82 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Minify JavaScript

    22 KiB

    22 KiB could be saved by minifying JavaScript.

  • Minify CSS

    16 KiB

    16 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 258 ms

    258 ms

    Your server sent the HTML in 258 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 29.5 s

    29.5 s

    The page becomes fully interactive after 29.5 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.7 s

    7.7 s

    Your largest element takes 7.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Illustration of three stacks of money on a purple background”.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 673 ms

    673 ms

    Scripts block taps and scrolling for 673 ms in total while the page loads. Good is under 200 ms.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 3.9 s

    3.9 s

    Visually, the page fills in at 3.9 s (Speed Index). Good is under 3.4 s.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 111 ms to 109 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 110 ms

    110 ms

    Real visitors wait 110 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.008

    0.008

    The layout barely moves while loading (CLS 0.008, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 4.7 MB in 126 requests

    4.7 MB

    Your homepage downloads 4.7 MB in 126 requests on a phone: scripts 3.5 MB (34), fonts 660 KiB (17) and images 360 KiB (27). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    12 KiB

    1 image is downloaded at several times the size a phone draws it, for example Refinance-Blog_Feature-tile-1112x740.png at 1,112 px wide, shown at 330 px. Resized copies would save about 12 KiB.

  • 5 images in older formats

    5 images (209 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (101 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.3 g of CO₂ per visit

    1.34 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.34 g of CO₂e: 160.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 9196
  • ARIA attributes must conform to valid names (1 element)

    ARIA attributes must conform to valid names: 1 element on the page fails this check, rated critical by axe-core.

  • All page content should be contained by landmarks (11 elements)

    All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 20 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 9168
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (11 characters)

    Your title is only 11 characters: “Home | STCU”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://stcu.org/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at stcu.org/robots.txt, the first file search crawlers ask for.

  • 319 internal links, 13 external

    The homepage links to 319 pages on stcu.org and 13 external pages.

2 checks passed
  • One H1 headline

    Your main headline reads: “Less wish list. More let's do this.”.

  • Structured data in place

    Structured data found: Organization.

AI search readiness

1 to fix83
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://stcu.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

Other pages

3 to fix83
  • 1 linked page hidden from search

    https://stcu.org/personal-rates is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 5 pages without a meta description

    https://stcu.org/locations, https://stcu.org/personal-rates, https://stcu.org/personal/checking-and-debit/dividend-checking, https://stcu.org/personal/saving-and-investing and https://stcu.org/personal/saving-and-investing/standard-savings have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://stcu.org/locations has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 128 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://www.stcu.org/assets/prebuilt/css/font-awesome.min.css?ver=1.4' from origin 'https:…”.

2 checks passed
  • Tap targets are thumb-sized

    23 of 24 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 145 words

    The homepage has only about 145 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Start saving”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “join”, “Contact” and “Start saving”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 23 other companies contacted

    Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at stcu.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
WOW

Company

Employees
1,030
Founded
1934
Headquarters
Liberty Lake

Upkeep, stack, hiring and company data from programmable.info

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