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steadfastcompanies.com website review

Visit site (opens in a new tab)Reviewed 29 October 202627 issues · 77 checks

This review found 27 issues worth fixing on steadfastcompanies.com, 10 of them high impact, across 77 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of steadfastcompanies.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. steadfastcompanies.com at 0.6 s0.6 s
  2. steadfastcompanies.com at 1.1 s1.1 s
  3. steadfastcompanies.com at 1.7 s1.7 s
  4. steadfastcompanies.com at 2.2 s2.2 s
  5. steadfastcompanies.com at 2.8 s2.8 s
  6. steadfastcompanies.com at 3.3 s3.3 s
  7. steadfastcompanies.com at 3.9 s3.9 s
  8. steadfastcompanies.com at 4.4 s4.4 s

Speed

6 to fix63
  • Use efficient cache lifetimes

    2.9 s · 926 KiB

    73 files are served with short cache lifetimes, so returning visitors download them again (926 KiB).

  • Render-blocking requests

    2.9 s

    33 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.

  • Improve image delivery

    1.4 s · 440 KiB

    11 images could be 440 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 63

    63/100

    Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    730 ms · 132 KiB

    About 132 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 730 ms faster on a phone.

  • Font display

    500 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 500 ms).

  • 5 third-party services on the page

    5 third-party services load with your homepage (Google Tag Manager, userway.org and Google Analytics and others), adding 465 KiB and 281 ms of main-thread time.

  • Reduce unused CSS

    150 ms · 12 KiB

    About 12 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 83 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 390 ms of it running JavaScript. That is comfortably low.

  • Server response: 19 ms

    19 ms

    Your server sent the HTML in 19 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix64
  • Largest Contentful Paint: 13.5 s

    13.5 s

    Your largest element takes 13.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “A landscaped outdoor area featuring a pool, lounge chairs, …”.

  • Time to Interactive: 13.7 s

    13.7 s

    The page becomes fully interactive after 13.7 s. Good is under 3.8 s.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Speed Index: 5.4 s

    5.4 s

    Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

  • 12 images without width and height

    12 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0.089

    0.089

    The layout barely moves while loading (CLS 0.089, good is under 0.1).

  • Total Blocking Time: 33 ms

    33 ms

    Scripts block the page for only 33 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix58
  • Page weight: 2.7 MB in 93 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 93 requests on a phone: images 1.8 MB (22), fonts 372 KiB (4) and scripts 360 KiB (26). Under 2 MB keeps phones on slow connections fast.

  • 11 images in older formats

    11 images (1.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 8 images below the first screen load straight away

    8 images further down the page (684 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image far larger than shown

    19 KiB

    1 image is downloaded at several times the size a phone draws it, for example logo-cluster-partners-and-investors-1024x644.png at 1,024 px wide, shown at 318 px. Resized copies would save about 19 KiB.

  • About 0.8 g of CO₂ per visit

    0.76 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.76 g of CO₂e: 90.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 9194
  • ARIA attributes must conform to valid names (1 element)

    ARIA attributes must conform to valid names: 1 element on the page fails this check, rated critical by axe-core.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Users should be able to zoom and scale the text up to 500% (1 element)

    Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 20 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is short (26 characters)

    Your title is only 26 characters: “Home | Steadfast Companies”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 5 H1 headlines

    There are 5 <h1> headlines (“”, “Creating great places to live and work!” and “Creating great places to live and work!”). One clear main headline is easier for people and search engines.

  • 47 internal links, 3 external

    The homepage links to 47 pages on steadfastcompanies.com and 3 external pages.

6 checks passed
  • Meta description: 124 characters

    Your meta description is 124 characters: “Steadfast Companies pursues real estate investment, development and management opportunities responsibly and with integ…”.

  • Canonical URL set

    The canonical URL is https://steadfastcompanies.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://steadfastcompanies.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no https://steadfastcompanies.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (367 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix93
  • 1 linked page hidden from search

    https://steadfastcompanies.com/our-communities/currently-own-and-or-manage is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9682
  • 3 broken images

    3 images failed to load on a phone, for example https://steadfastcompanies.com/.

  • 2 distorted images

    2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    6 of 7 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix79
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 284 words of copy

    The homepage carries about 284 words of visible text.

5 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Contact”.

  • Social proof on the page

    Social proof on the homepage: 6 testimonial or review blocks and 1 customer or partner logo.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at steadfastcompanies.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics
Hosting
Sucuri

Upkeep, stack, hiring and company data from programmable.info

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This review found 27 issues on steadfastcompanies.com, including 11 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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