stevemadden.id website review

6 images could be 721 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.4 s faster on a phone.

13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

8 third-party services load with your homepage (Google Tag Manager, TikTok and ZenDesk and others), adding 1.6 MB and 1.2 s of main-thread time.

Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

About 649 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

Google Tag Manager costs a phone 635 ms of main-thread work and 531 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

16 files are served with short cache lifetimes, so returning visitors download them again (145 KiB).

About 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

A phone's processor spends 3.4 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

ZenDesk costs a phone 128 ms of main-thread work and 357 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 long tasks block the main thread while loading, the longest for 247 ms. During a long task the page ignores taps.

13 KiB could be saved by minifying JavaScript.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

Polyfills for old browsers add 39 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 10.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “November Deals”.

The page becomes fully interactive after 20.4 s. Good is under 3.8 s.

Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors wait 239 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.

Scripts block taps and scrolling for 498 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 209 ms to 199 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.4 MB in 257 requests on a phone: scripts 2.1 MB (105), images 1.1 MB (15) and other files 856 KiB (91). Under 2 MB keeps phones on slow connections fast.

SM-NOV_3-DF-Banner-Mobile.jpg weighs 668 KiB. On a phone connection a single image that size takes seconds.

Banner_1_-_Loafers_Mobile.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

6 images (994 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image is downloaded at several times the size a phone draws it, for example SM-NOV_3-DF-Secondary_Banner-1x.jpg at 1,420 px wide, shown at 390 px. Resized copies would save about 36 KiB.

4 images further down the page (213 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.25 g of CO₂e: 150.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Elements with visible text labels do not have matching accessible names. (1 element).

There is no <h1>, so neither visitors nor Google get a clear main headline.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 104 pages on stevemadden.id and 2 external pages.

https://www.stevemadden.id/policies/shipping-policy, https://www.stevemadden.id/apps/store-locator and https://www.stevemadden.id/collections/11-11-save-up-to-511-10-13-nov-2026 have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.stevemadden.id/collections/all, https://www.stevemadden.id/policies/shipping-policy, https://www.stevemadden.id/collections/new-womens-shop-all, https://www.stevemadden.id/apps/store-locator, https://www.stevemadden.id/collections/11-11-save-up-to-511-10-13-nov-2026 and https://www.stevemadden.id/collections/new-womens-shoes and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.stevemadden.id/collections/womens-shoes-shop-all took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.

8 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 81 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 19 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.