stmgoods.com website review

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

A phone's processor spends 2.2 s on main-thread work while loading, 829 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 163 ms of main-thread work and 502 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 246 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

7 third-party services load with your homepage (Shopify, Google CDN and shop.app and others), adding 917 KiB and 228 ms of main-thread time.

3 images could be 144 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

1 long task block the main thread while loading, the longest for 53 ms. During a long task the page ignores taps.

6 files are served with short cache lifetimes, so returning visitors download them again (25 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

4 KiB could be saved by minifying JavaScript.

2 KiB JavaScript is shipped twice across bundles.

Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 6.5 s. Good is under 3.8 s.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

Your homepage downloads 2.6 MB in 379 requests on a phone: other files 1.0 MB (177), scripts 1,011 KiB (147) and images 329 KiB (24). Under 2 MB keeps phones on slow connections fast.

2 images are downloaded at several times the size a phone draws them, for example Dux_Ultra_MacBook_Neo_Homepage_Banner.png at 3,410 px wide, shown at 390 px. Resized copies would save about 111 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.75 g of CO₂e: 89.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

2 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Structured data found (BreadcrumbList, CollectionPage, ImageObject and Organization) but with 1 problem, for example “Organization: sameAs is an empty list”.

9 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 129 pages on stmgoods.com and 14 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no https://stmgoods.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

15 pages we tried to fetch timed out or refused automated requests, so these checks couldn't run. Some firewalls do this to every bot, including search engine crawlers they don't recognise.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 346 words of visible text.

Opening the homepage sets 4 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.