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stonesource.com website review

Visit site (opens in a new tab)Reviewed 28 October 202635 issues · 67 checks

This review found 35 issues worth fixing on stonesource.com, 17 of them high impact, across 67 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.9 s2.4 sMay 9Oct 242.8 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.7 s
May 16, 20262.8 s
May 23, 20262.8 s
May 30, 20262.9 s
Jun 6, 20263.0 s
Jun 13, 20263.5 s
Jun 20, 20263.6 s
Jun 27, 20263.3 s
Jul 4, 20263.6 s
Jul 11, 20263.3 s
Jul 18, 20263.1 s
Jul 25, 20263.4 s
Aug 1, 20263.1 s
Aug 8, 20263.2 s
Aug 15, 20263.0 s
Aug 22, 20262.9 s
Aug 29, 20263.2 s
Sep 5, 20263.1 s
Sep 12, 20263.7 s
Sep 19, 20263.7 s
Sep 26, 20262.8 s
Oct 3, 20262.7 s
Oct 10, 20262.6 s
Oct 17, 20262.6 s
Oct 24, 20262.8 s
Real-visitor tap response (INP)75th percentile, phones
146 ms81 msMay 9Oct 24138 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026104 ms
May 16, 202698 ms
May 23, 202698 ms
May 30, 2026103 ms
Jun 6, 202696 ms
Jun 13, 202690 ms
Jun 20, 202688 ms
Jun 27, 202692 ms
Jul 4, 202696 ms
Jul 11, 2026102 ms
Jul 18, 202697 ms
Jul 25, 202696 ms
Aug 1, 202696 ms
Aug 8, 202699 ms
Aug 15, 2026104 ms
Aug 22, 2026111 ms
Aug 29, 2026120 ms
Sep 5, 2026104 ms
Sep 12, 2026104 ms
Sep 19, 2026104 ms
Sep 26, 2026102 ms
Oct 3, 2026114 ms
Oct 10, 2026116 ms
Oct 17, 2026114 ms
Oct 24, 2026138 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of stonesource.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. stonesource.com at 0.4 s0.4 s
  2. stonesource.com at 0.9 s0.9 s
  3. stonesource.com at 1.3 s1.3 s
  4. stonesource.com at 1.8 s1.8 s
  5. stonesource.com at 2.2 s2.2 s
  6. stonesource.com at 2.7 s2.7 s
  7. stonesource.com at 3.1 s3.1 s
  8. stonesource.com at 3.6 s3.6 s

Speed

5 to fix44
  • Improve image delivery

    85.2 s · 28.3 MB

    15 images could be 28.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 85.2 s faster on a phone.

  • Use efficient cache lifetimes

    59.0 s · 26.5 MB

    26 files are served with short cache lifetimes, so returning visitors download them again (26.5 MB).

  • Reduce unused JavaScript

    1.1 s · 328 KiB

    About 328 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 44

    44/100

    Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Render-blocking requests

    750 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Legacy JavaScript

    200 ms · 24 KiB

    Polyfills for old browsers add 24 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 83 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • 3 third-party services on the page

    3 third-party services load with your homepage (Cloudflare, elfsight.com and Adobe TypeKit), adding 43 KiB and 19 ms of main-thread time.

  • Reduce unused CSS

    15 KiB

    About 15 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.3 s

    A phone's processor spends 1.3 s on main-thread work while loading, 662 ms of it running JavaScript. That is comfortably low.

  • Server response: 1 ms

    1 ms

    Your server sent the HTML in 1 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.98

    0.98

    For real visitors the layout shifts by 0.98 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 122.6 s

    122.6 s

    Your largest element takes 122.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 126.0 s

    126.0 s

    The page becomes fully interactive after 126.0 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 1.002

    1.002

    The layout shifts by 1.002 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 25% slower for real visitors

    +25%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 104 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 5.0 s

    5.0 s

    Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 49 ms

    49 ms

    Scripts block the page for only 49 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix25
  • Page weight: 40.0 MB in 120 requests

    40.0 MB

    Your homepage downloads 40.0 MB in 120 requests on a phone: images 39.0 MB (23), scripts 594 KiB (38) and other files 439 KiB (52). Under 2 MB keeps phones on slow connections fast.

  • 10 images over 500 KB

    10 images weigh 36.5 MB together. On a phone connection a single image that size takes seconds.

  • 12 images far larger than shown

    24.9 MB

    12 images are downloaded at several times the size a phone draws them, for example LIVING_WhiteCarrera_SpinaChevron_08x24_BladeDown-3.png at 2,560 px wide, shown at 162 px. Resized copies would save about 24.9 MB.

  • 21 images in older formats

    21 images (39.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (206 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 11.3 g of CO₂ per visit

    11.35 g

    By the Sustainable Web Design model, a visit to your homepage emits about 11.35 g of CO₂e: 1361.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 9694
  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 1 image in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 9268
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (19 characters)

    Your title is only 19 characters: “Home | Stone Source”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (256 characters)

    Your meta description is 256 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • Only 1 internal link

    The homepage links to only 1 page on your own site, so visitors and crawlers find few routes into the rest of it.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

3 checks passed
  • Canonical URL set

    The canonical URL is https://stonesource.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.stonesource.com/sitemap.xml.

AI search readiness

2 to fix63
  • Most text only appears after JavaScript runs

    16%

    A phone browser shows 306 words, but the HTML your server sends has only 48. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://stonesource.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “jQuery is not defined”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    93 of 96 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix70
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 306 words of copy

    The homepage carries about 306 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Sign up” and “Subscribe”.

  • Analytics in place

    Analytics detected: Cloudflare Web Analytics.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at stonesource.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
Next.js
Hosting
Vercel

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on stonesource.com, including 15 speed issues, 7 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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