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storeyourboard.com website review

Visit site (opens in a new tab)Reviewed 4 November 202634 issues · 78 checks

This review found 34 issues worth fixing on storeyourboard.com, 9 of them high impact, across 78 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.6 sMay 16Oct 311.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Oct 31, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
161 ms134 msMay 16Oct 31156 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026140 ms
May 23, 2026138 ms
May 30, 2026141 ms
Jun 6, 2026145 ms
Jun 13, 2026151 ms
Jun 20, 2026148 ms
Jun 27, 2026146 ms
Jul 4, 2026145 ms
Jul 11, 2026137 ms
Jul 18, 2026138 ms
Jul 25, 2026140 ms
Aug 1, 2026142 ms
Aug 8, 2026143 ms
Aug 15, 2026144 ms
Aug 22, 2026145 ms
Aug 29, 2026145 ms
Sep 5, 2026151 ms
Sep 12, 2026154 ms
Sep 19, 2026154 ms
Sep 26, 2026154 ms
Oct 3, 2026154 ms
Oct 10, 2026154 ms
Oct 17, 2026155 ms
Oct 24, 2026158 ms
Oct 31, 2026156 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of storeyourboard.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. storeyourboard.com at 1.3 s1.3 s
  2. storeyourboard.com at 2.6 s2.6 s
  3. storeyourboard.com at 3.9 s3.9 s
  4. storeyourboard.com at 5.2 s5.2 s
  5. storeyourboard.com at 6.5 s6.5 s
  6. storeyourboard.com at 7.8 s7.8 s
  7. storeyourboard.com at 9.1 s9.1 s
  8. storeyourboard.com at 10.4 s10.4 s

Speed

13 to fix54
  • Reduce unused JavaScript

    1.9 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Main-thread work: 9.0 s

    A phone's processor spends 9.0 s on main-thread work while loading, 4.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    600 ms · 2.2 MB

    24 images could be 2.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (rebuyengine.com, ContentSquare and Shopify and others), adding 2.6 MB and 1.5 s of main-thread time.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    650 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Use efficient cache lifetimes

    404 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (404 KiB).

  • rebuyengine.com adds 335 ms

    335 ms

    rebuyengine.com costs a phone 335 ms of main-thread work and 301 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ContentSquare adds 331 ms

    331 ms

    ContentSquare costs a phone 331 ms of main-thread work and 162 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 198 ms

    198 ms

    Shopify costs a phone 198 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 265 ms. During a long task the page ignores taps.

  • Klaviyo adds 185 ms

    185 ms

    Klaviyo costs a phone 185 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,782 HTML elements

    The page has 1,782 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 89 KiB

    About 89 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Duplicated JavaScript

    150 ms · 11 KiB

    11 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    113 KiB

    Polyfills for old browsers add 113 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    65 KiB

    65 KiB could be saved by minifying JavaScript.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 9.9 s

    9.9 s

    Your largest element takes 9.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 41.4 s

    41.4 s

    The page becomes fully interactive after 41.4 s. Good is under 3.8 s.

  • Speed Index: 8.1 s

    8.1 s

    Visually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 503 ms

    503 ms

    Scripts block taps and scrolling for 503 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 140 ms to 156 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 112 ms

    112 ms

    Real visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 757 ms

    757 ms

    Real visitors wait 757 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 28.6 MB in 570 requests

    28.6 MB

    Your homepage downloads 28.6 MB in 570 requests on a phone: media 19.4 MB (3), images 4.6 MB (41) and scripts 3.0 MB (249). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    901145851-08-10-26-new-release-swivelstow-2-0_social-4-5.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (107 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 8.1 g of CO₂ per visit

    8.11 g

    By the Sustainable Web Design model, a visit to your homepage emits about 8.11 g of CO₂e: 973.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8893
  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (16 elements)

    All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 25 links without text

    25 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9288
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://storeyourboard.com/sitemap.xml, so Google discovers your pages only by following links.

  • One H1 headline

    Your <h1> is empty.

  • 147 internal links, 13 external

    The homepage links to 147 pages on storeyourboard.com and 13 external pages.

5 checks passed
  • Meta description: 157 characters

    Your meta description is 157 characters: “Find the perfect storage rack for paddleboards, surfboards, bikes, skis, yard tools and more at StoreYour. Lifetime war…”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “StoreYourBoard | Garage Organization and Outdoor Storage”.

  • Canonical URL set

    The canonical URL is https://storeyourboard.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

100
  • No llms.txt

    There is no https://storeyourboard.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (585 words), so crawlers that don't run JavaScript still read it.

Other pages

  • Your server turned our page checks away

    15 pages we tried to fetch timed out or refused automated requests, so these checks couldn't run. Some firewalls do this to every bot, including search engine crawlers they don't recognise.

Best practices

4 to fixGoogle 7770
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=211035126&tm=gtm002&Ver=2&mid=943a6b86-6793-41d2-8177-4fd003278e8d&bo=1&sid=354b0d40d88511f18c682157580af7c4&vid=354b1910d88511f18295e7963e9b1de3&vids=1&msclkid=N&gtm_.

  • 8 small tap targets

    8 of 31 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Authorization will not be covered by the wildcard symbol (*) in CORS `Access-Control-Allow-Headers`…”).

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix86
  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 299 words of copy

    The homepage carries about 299 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “EVERY ADVENTURES' START G-BIKE PRO”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “SHOP BY SPACE”, “SHOP HERITAGE GOLF ORGANIZER” and “SHOP MARINE GRADE”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Ads and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 56 other companies contacted

    Loading the homepage contacts 56 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at storeyourboard.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 23 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Blockify Fraud Filter · Black Crow Ai That Delivers · Bundler Bundles App · Swatch King · Multifeeds · Angi Store Your Board · Kx Ai Collections · Klaviyo Email Marketing Sms · Region Restrictions · Variant Image Swatch · Kimonix · Tableflow · Restockrocket · Thank You Page · Essential Post Purchase Upsell · Bestpush · trafficmanager.net · global-e.com · govx.com · rebuyengine.com · nice-team.net · shipinsure.io · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
Troy

Upkeep, stack, hiring and company data from programmable.info

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This review found 34 issues on storeyourboard.com, including 17 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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