stridesafe.se website review

Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

About 244 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

9 files are served with short cache lifetimes, so returning visitors download them again (224 KiB).

9 images could be 505 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

8 third-party services load with your homepage (Shopify, Facebook and TikTok and others), adding 1.3 MB and 590 ms of main-thread time.

64 KiB could be saved by minifying JavaScript.

Shopify costs a phone 243 ms of main-thread work and 690 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.6 s on main-thread work while loading, 947 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 250 ms.

About 28 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

4 long tasks block the main thread while loading, the longest for 90 ms. During a long task the page ignores taps.

Polyfills for old browsers add 49 KiB JavaScript that modern phones do not need.

7 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 11.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Head out with peace of mind.”.

The page becomes fully interactive after 12.7 s. Good is under 3.8 s.

Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.6 MB in 356 requests on a phone: other files 1.4 MB (248), scripts 1.1 MB (82) and images 851 KiB (13). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.02 g of CO₂e: 122.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 10 characters: “StrideSafe”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 36 pages on stridesafe.se and 5 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://stridesafe.co/products/stridesafe declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

https://stridesafe.co/?shpxid=ac249a12-64f2-4284-b24d-03206406c89d, https://stridesafe.co/products/stridesafebag and https://stridesafe.co/products/stridesafe all use the title “StrideSafe”. Search engines can't tell which page to show for a search, so each competes with the others.

https://stridesafe.co/collections/all, https://stridesafe.co/products/stridesafe%E2%84%A2-bella-varkauksilta-suojaava-olkalaukku, https://stridesafe.co/products/skare, https://stridesafe.co/products/stridesafe%E2%84%A2-cardshield, https://stridesafe.co/products/stridesafe%E2%84%A2-tracker-card and https://stridesafe.co/products/stridesafepillow and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://stridesafe.co/collections/all and https://stridesafe.co/collections/current-collection have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage carries about 492 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Meta Pixel and Snap Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 21 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.