striphair.com website review

9 files are served with short cache lifetimes, so returning visitors download them again (160 KiB).

3 images could be 177 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.

Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

About 148 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

About 90 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 230 ms faster on a phone.

7 third-party services load with your homepage (Shopify, kudobuzz.com and Other Google APIs/SDKs and others), adding 438 KiB and 132 ms of main-thread time.

7 KiB could be saved by minifying CSS.

2 long tasks block the main thread while loading, the longest for 57 ms. During a long task the page ignores taps.

Polyfills for old browsers add 17 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 10.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 10.0 s. Good is under 3.8 s.

Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

2 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.56 g of CO₂e: 67.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

10 elements use ARIA attributes their role does not allow, which confuses screen readers.

12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 34 elements on the page fail this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

12 visible links have no text or label, so screen readers cannot say where they go.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h3 → h6), which makes the page harder to scan with a screen reader.

Your title is 66 characters, so Google will cut it off around 60: “StripHair Gentle Groomer - Striphair Horse, Dog & Cats | StripHair”.

Your meta description is 320 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("https://striphair.com/search?q={search_term_string}")”.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

2 links have no real href, so search engines can't follow them.

The homepage links to 85 pages on striphair.com and 6 external pages.

https://striphair.com/pages/horses-love-striphair, https://striphair.com/blogs/bettys-best-blog and https://striphair.com/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.

https://striphair.com/collections/all-products-pet-and-horse, https://striphair.com/collections/horse-products, https://striphair.com/pages/horses-love-striphair and https://striphair.com/pages/striphair-for-dogs have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 29 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 14 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 705 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.