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stthom.edu website review

Visit site (opens in a new tab)Reviewed 27 October 202641 issues · 91 checks

This review found 41 issues worth fixing on stthom.edu, 17 of them high impact, across 91 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
6.0 s916 msMay 9Oct 245.4 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.5 s
May 16, 20261.6 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.7 s
Jul 11, 20261.6 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.8 s
Aug 8, 20262.7 s
Aug 15, 20263.4 s
Aug 22, 20264.1 s
Aug 29, 20264.9 s
Sep 5, 20265.0 s
Sep 12, 20265.1 s
Sep 19, 20265.4 s
Sep 26, 20265.2 s
Oct 3, 20265.2 s
Oct 10, 20265.1 s
Oct 17, 20265.3 s
Oct 24, 20265.4 s
Real-visitor tap response (INP)75th percentile, phones
162 ms102 msMay 9Oct 24155 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026111 ms
May 16, 2026110 ms
May 23, 2026109 ms
May 30, 2026112 ms
Jun 6, 2026109 ms
Jun 13, 2026114 ms
Jun 20, 2026121 ms
Jun 27, 2026121 ms
Jul 4, 2026129 ms
Jul 11, 2026127 ms
Jul 18, 2026128 ms
Jul 25, 2026132 ms
Aug 1, 2026129 ms
Aug 8, 2026134 ms
Aug 15, 2026137 ms
Aug 22, 2026137 ms
Aug 29, 2026136 ms
Sep 5, 2026130 ms
Sep 12, 2026130 ms
Sep 19, 2026126 ms
Sep 26, 2026136 ms
Oct 3, 2026144 ms
Oct 10, 2026146 ms
Oct 17, 2026149 ms
Oct 24, 2026155 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of stthom.edu (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. stthom.edu at 0.7 s0.7 s
  2. stthom.edu at 1.5 s1.5 s
  3. stthom.edu at 2.2 s2.2 s
  4. stthom.edu at 2.9 s2.9 s
  5. stthom.edu at 3.7 s3.7 s
  6. stthom.edu at 4.4 s4.4 s
  7. stthom.edu at 5.1 s5.1 s
  8. stthom.edu at 5.9 s5.9 s

Speed

10 to fix46
  • Use efficient cache lifetimes

    6.9 s · 16.2 MB

    93 files are served with short cache lifetimes, so returning visitors download them again (16.2 MB).

  • Render-blocking requests

    5.5 s

    42 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.5 s.

  • Reduce unused CSS

    2.3 s · 476 KiB

    About 476 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46 (desktop: 64). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,019 HTML elements

    The page has 3,019 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused JavaScript

    450 ms · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, rlets.com and Facebook and others), adding 1.0 MB and 899 ms of main-thread time.

  • Google Tag Manager adds 336 ms

    336 ms

    Google Tag Manager costs a phone 336 ms of main-thread work and 518 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Document request latency

    268 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Main-thread work: 2.6 s

    A phone's processor spends 2.6 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Minify CSS

    150 ms · 17 KiB

    17 KiB could be saved by minifying CSS.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 157 ms. During a long task the page ignores taps.

  • Improve image delivery

    44 KiB

    1 image could be 44 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 88 ms

    88 ms

    Your server sent the HTML in 88 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 6.5 s

    6.5 s

    Real visitors wait 6.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 6.2 s

    6.2 s

    Real visitors see the first content after 6.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 3.1 s

    3.1 s

    Real visitors wait 3.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 12.2 s

    12.2 s

    Your largest element takes 12.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “University of St. Thomas HOUSTON, TEXAS CRESCAMUS IN CHRIST…”.

  • First Contentful Paint: 7.4 s

    7.4 s

    The first text or image appears after 7.4 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 21.6 s

    21.6 s

    The page becomes fully interactive after 21.6 s. Good is under 3.8 s.

  • Speed Index: 9.9 s

    9.9 s

    Visually, the page fills in at 9.9 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 38% slower for real visitors

    +38%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 111 ms to 155 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 246% slower for real visitors

    +246%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.5 s to 5.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 414 ms

    414 ms

    Scripts block taps and scrolling for 414 ms in total while the page loads. Good is under 200 ms.

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

3 checks passed
  • Real-user INP: 176 ms

    176 ms

    Real visitors wait 176 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.022

    0.022

    The layout barely moves while loading (CLS 0.022, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 17.6 MB in 146 requests

    17.6 MB

    Your homepage downloads 17.6 MB in 146 requests on a phone: media 13.2 MB (2), scripts 2.3 MB (49) and stylesheets 771 KiB (47). Under 2 MB keeps phones on slow connections fast.

  • 8 images in older formats

    8 images (411 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images below the first screen load straight away

    4 images further down the page (118 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 5.0 g of CO₂ per visit

    4.98 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.98 g of CO₂e: 597.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9695
  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h6, h2 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 21 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8591
  • 4 H1 headlines

    There are 4 <h1> headlines (“University of St. Thomas”, “VOA Provides 100 Pragmatic Studies Scholarships T…” and “UST Announces Inauguration of Dr. Sinda Vanderpool”). One clear main headline is easier for people and search engines.

  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 139 internal links, 66 external

    The homepage links to 139 pages on stthom.edu and 66 external pages.

7 checks passed
  • Meta description: 158 characters

    Your meta description is 158 characters: “We are the University of St. Thomas, the Catholic university in the heart of Houston. We are committed to the Catholic …”.

  • Title: 30 characters

    Your title is a healthy 30 characters: “Home - University of St.Thomas”.

  • Canonical URL set

    The canonical URL is https://stthom.edu/.

  • Structured data in place

    Structured data found: Article, ImageObject, Organization, Person and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://stthom.edu/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing url, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://stthom.edu/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,313 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 8 links to non-canonical URLs

    Your homepage links to 8 pages by a URL that isn't their canonical one, for example https://stthom.edu/faculty-directory, whose canonical is https://stthom.edu/about/faculty-directory. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 pages slow to respond

    https://stthom.edu/news, https://stthom.edu/about, https://stthom.edu/faculty-directory, https://stthom.edu/about/giving, https://stthom.edu/about/leadership-administration and https://stthom.edu/admissions and 9 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 90 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7370
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=56303026&Ver=2&mid=6f21d361-0c68-4b45-a543-69ebd51d177f&bo=1&sid=4aa710e0d1f611f1a9e90b81b6117b60&vid=4aa724f0d1f611f19e69c73f27ff560a&vids=1&msclkid=N&pi=918639831&lg.

  • 9 third-party cookies

    9 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 small tap targets

    5 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “tag is not defined”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 661 words of copy

    The homepage carries about 661 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “APPLY TODAY”.

  • 24 calls to action

    The homepage has 24 calls to action, for example “Apply Now”, “Apply to UST” and “Celt ID Request”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at stthom.edu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
AWS

Company

Employees
273
Founded
1947

Upkeep, stack, hiring and company data from programmable.info

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This review found 41 issues on stthom.edu, including 22 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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