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sugoimart.com website review
Visit site (opens in a new tab)Reviewed 4 November 202648 issues · 93 checks
This review found 48 issues worth fixing on sugoimart.com, 16 of them high impact, across 93 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
68D- #96,299 of 109,350 reviewed websitesbeats 10%
- #57,686 of 61,859 online storesbeats 5%
- #53,204 of 56,401 Shopify storesbeats 5%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.7 s |
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.4 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.4 s |
| Oct 24, 2026 | 2.4 s |
| Oct 31, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 232 ms |
| May 23, 2026 | 228 ms |
| May 30, 2026 | 222 ms |
| Jun 6, 2026 | 226 ms |
| Jun 13, 2026 | 231 ms |
| Jun 20, 2026 | 228 ms |
| Jun 27, 2026 | 229 ms |
| Jul 4, 2026 | 220 ms |
| Jul 11, 2026 | 217 ms |
| Jul 18, 2026 | 212 ms |
| Jul 25, 2026 | 212 ms |
| Aug 1, 2026 | 217 ms |
| Aug 8, 2026 | 220 ms |
| Aug 15, 2026 | 227 ms |
| Aug 22, 2026 | 228 ms |
| Aug 29, 2026 | 227 ms |
| Sep 5, 2026 | 218 ms |
| Sep 12, 2026 | 203 ms |
| Sep 19, 2026 | 196 ms |
| Sep 26, 2026 | 194 ms |
| Oct 3, 2026 | 190 ms |
| Oct 10, 2026 | 196 ms |
| Oct 17, 2026 | 196 ms |
| Oct 24, 2026 | 196 ms |
| Oct 31, 2026 | 196 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.5 s
3.0 s
4.5 s
6.0 s
7.5 s
9.0 s
10.5 s
12.1 s
Speed
Render-blocking requests
1.9 s11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.
Mobile performance score: 33
33/100Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.4 s
A phone's processor spends 7.4 s on main-thread work while loading, 3.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
5,668 HTML elements
The page has 5,668 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
3.5 MB24 images could be 3.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (Matomo, reddit and maestra-static.io and others), adding 3.5 MB and 1.6 s of main-thread time.
Reduce unused JavaScript
610 ms · 760 KiBAbout 760 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 610 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 999 KiB34 files are served with short cache lifetimes, so returning visitors download them again (999 KiB).
Reduce unused CSS
460 ms · 203 KiBAbout 203 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 460 ms faster on a phone.
maestra-static.io adds 264 ms
264 msmaestra-static.io costs a phone 264 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 419 ms. During a long task the page ignores taps.
Matomo adds 391 ms
391 msMatomo costs a phone 391 ms of main-thread work and 62 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
reddit adds 283 ms
283 msreddit costs a phone 283 ms of main-thread work and 26 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rise-ai.com adds 143 ms
143 msrise-ai.com costs a phone 143 ms of main-thread work and 589 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rebuyengine.com adds 142 ms
142 msrebuyengine.com costs a phone 142 ms of main-thread work and 326 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
101 KiBPolyfills for old browsers add 101 KiB JavaScript that modern phones do not need.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
5 KiB5 KiB could be saved by minifying CSS.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 25 ms
25 msYour server sent the HTML in 25 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 10.6 s
10.6 sYour largest element takes 10.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Use code EARLYBF10 for 10% off everything”.
Time to Interactive: 42.2 s
42.2 sThe page becomes fully interactive after 42.2 s. Good is under 3.8 s.
Speed Index: 13.2 s
13.2 sVisually, the page fills in at 13.2 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 800 ms
800 msScripts block taps and scrolling for 800 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.0 s
3.0 sThe first text or image appears after 3.0 s on a phone. Good is under 1.8 s.
Real-user INP: 202 ms
202 msReal visitors wait 202 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.14
0.14For real visitors the layout shifts by 0.14 (75th percentile). Good is under 0.1.
Real-user FCP: 2.1 s
2.1 sReal visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0.168
0.168The layout shifts by 0.168 while loading, so content jumps under the reader's thumb. Good is under 0.1.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
4 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user TTFB: 526 ms
526 msReal visitors wait 526 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 15% faster for real visitors
-15%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 232 ms to 196 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 11.7 MB in 508 requests
11.7 MBYour homepage downloads 11.7 MB in 508 requests on a phone: images 6.3 MB (119), scripts 2.5 MB (86) and other files 1.6 MB (250). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Banner_1-80.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 3.3 g of CO₂ per visit
3.31 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.31 g of CO₂e: 396.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
2 elements use ARIA attributes their role does not allow, which confuses screen readers.
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
4 elements hidden from screen readers can still receive keyboard focus.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
39 form fields without a label
39 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (11 elements)
Alternative text of images should not be repeated as text: 11 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
3 H1 headlines
There are 3 <h1> headlines (“Use code EARLYBF10 for 10% off everything”, “30 Nights of Japan Advent Calendar” and “Tokyo Choco Club: 12-Day Japanese Kit Kat Advent …”). One clear main headline is easier for people and search engines.
Meta description is long (230 characters)
Your meta description is 230 characters; Google truncates after about 160, so the end of your pitch is cut.
315 internal links, 30 external
The homepage links to 315 pages on sugoimart.com and 30 external pages.
5 checks passed
Title: 54 characters
Your title is a healthy 54 characters: “Sugoi Mart | Japan's Best Snacks, Drinks & Anime Merch”.
Canonical URL set
The canonical URL is https://www.sugoimart.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.sugoimart.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,865 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.sugoimart.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
https://www.sugoimart.com/collections/recently-added and https://www.sugoimart.com/collections/2026-advent-calendars have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://www.sugoimart.com/products/onimusha-snack-box-limited-edition, https://www.sugoimart.com/products/30-nights-of-japan-advent-calendar-by-sugoi-mart, https://www.sugoimart.com/products/doki-doki-kit-kat-advent-calendar-by-sugoi-mart, https://www.sugoimart.com/collections/best-sellers, https://www.sugoimart.com/collections/recently-added and https://www.sugoimart.com/collections/2026-advent-calendars and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
8 pages with very little text
https://www.sugoimart.com/products/onimusha-snack-box-limited-edition, https://www.sugoimart.com/products/30-nights-of-japan-advent-calendar-by-sugoi-mart, https://www.sugoimart.com/products/doki-doki-kit-kat-advent-calendar-by-sugoi-mart, https://www.sugoimart.com/products/pokemon-surprise-bath-popping-ball-shining-white-snow-crystals, https://www.sugoimart.com/products/ghibli-howls-moving-castle-round-lunch-box and https://www.sugoimart.com/products/naru-top-99-uzumaki-naruto-figure and 2 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
7 pages slow to respond
https://www.sugoimart.com/products/doki-doki-kit-kat-advent-calendar-by-sugoi-mart, https://www.sugoimart.com/collections/best-sellers, https://www.sugoimart.com/collections/recently-added, https://www.sugoimart.com/collections/2026-advent-calendars, https://www.sugoimart.com/products/naru-top-99-uzumaki-naruto-figure and https://www.sugoimart.com/products/shangri-la-frontier-arthur-pencilgon-figure and 1 other took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 108 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
10 small tap targets
10 of 34 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Cannot assign to read only property 'protect' of object '#<Object>'”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 77 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 397 words of copy
The homepage carries about 397 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Download” and “Shop Now”.
16 calls to action
The homepage has 16 calls to action, for example “Shop Now”, “Shop Sale!” and “Sign Up”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Matomo.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
21 cookies set on arrival
21Opening the homepage sets 21 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
43 other companies contacted
Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sugoimart.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Lyve Shoppable Video Stream · Swatch King · Sa Variants · Fuego Mobile App · Yotpo Product Reviews · Maestra · Gorgias Live Chat Helpdesk · Onward · Variant Title King · Userway Website Accessibility · Trakt · pii.ai · rise-ai.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Matomo
- Hosting
- Shopify
Company
- Headquarters
- Culver City
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 48 issues on sugoimart.com, including 26 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.