sugarstitch.com website review

25 images could be 746 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

7 third-party services load with your homepage (faire.com, Shopify and FontAwesome CDN and others), adding 989 KiB and 623 ms of main-thread time.

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

faire.com costs a phone 420 ms of main-thread work and 723 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

2 long tasks block the main thread while loading, the longest for 336 ms. During a long task the page ignores taps.

A phone's processor spends 2.4 s on main-thread work while loading, 910 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 1,587 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 147 KiB of JavaScript is downloaded but never used on this page.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

About 96 KiB of CSS is downloaded but never applied on this page.

8 files are served with short cache lifetimes, so returning visitors download them again (57 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying CSS.

The page becomes fully interactive after 10.1 s. Good is under 3.8 s.

Your largest element takes 4.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 295 ms in total while the page loads. Good is under 200 ms.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.7 MB in 279 requests on a phone: images 1.5 MB (34), other files 965 KiB (149) and scripts 641 KiB (48). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example The_Trends_You_ve_Been_Looking_For_8cff4faf-1454-4cc0-afb7-8 at 1,600 px wide, shown at 360 px. Resized copies would save about 79 KiB.

4 images further down the page (222 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.03 g of CO₂e: 124.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

27 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 link inside paragraphs relies on colour alone to stand out.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (3 elements).

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

Your <h1> is empty.

The homepage links to 170 pages on sugarstitch.com and 1 external page.

https://sugarstitch.com/collections/all, https://sugarstitch.com/collections/new-arrivals, https://sugarstitch.com/collections/bows-collection, https://sugarstitch.com/collections/brunch-collection, https://sugarstitch.com/collections/cowboy and https://sugarstitch.com/collections/flock and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 77 found) and read each the way a search engine does.

2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

3 errors were logged to the browser console while the page loaded, for example “Identifier 'tbCustomerNameCheck' has already been declared”.

Chrome logged issues while loading the page (“Cookie”).

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 712 words of visible text.

Opening the homepage sets 18 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.