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summacare.com website review
Visit site (opens in a new tab)Reviewed 27 October 202632 issues · 84 checks
This review found 32 issues worth fixing on summacare.com, 8 of them high impact, across 84 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.4 s |
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 89 ms |
| May 16, 2026 | 88 ms |
| May 23, 2026 | 90 ms |
| May 30, 2026 | 93 ms |
| Jun 6, 2026 | 94 ms |
| Jun 13, 2026 | 95 ms |
| Jun 20, 2026 | 96 ms |
| Jun 27, 2026 | 96 ms |
| Jul 4, 2026 | 96 ms |
| Jul 11, 2026 | 95 ms |
| Jul 18, 2026 | 95 ms |
| Jul 25, 2026 | 95 ms |
| Aug 1, 2026 | 96 ms |
| Aug 8, 2026 | 96 ms |
| Aug 15, 2026 | 95 ms |
| Aug 22, 2026 | 95 ms |
| Aug 29, 2026 | 93 ms |
| Sep 5, 2026 | 91 ms |
| Sep 12, 2026 | 95 ms |
| Sep 19, 2026 | 94 ms |
| Sep 26, 2026 | 95 ms |
| Oct 3, 2026 | 95 ms |
| Oct 10, 2026 | 94 ms |
| Oct 17, 2026 | 94 ms |
| Oct 24, 2026 | 94 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Improve image delivery
1.3 MB9 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 84
84/100Your mobile performance score is 84 (desktop: 71). Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (airbud.io, Google Tag Manager and Other Google APIs/SDKs and others), adding 1.4 MB and 829 ms of main-thread time.
Reduce unused JavaScript
704 KiBAbout 704 KiB of JavaScript is downloaded but never used on this page.
airbud.io adds 327 ms
327 msairbud.io costs a phone 327 ms of main-thread work and 803 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
350 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.
Main-thread work: 2.4 s
A phone's processor spends 2.4 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused CSS
250 ms · 122 KiBAbout 122 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 250 ms faster on a phone.
Use efficient cache lifetimes
215 KiB34 files are served with short cache lifetimes, so returning visitors download them again (215 KiB).
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 166 ms. During a long task the page ignores taps.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Legacy JavaScript
22 KiBPolyfills for old browsers add 22 KiB JavaScript that modern phones do not need.
Minify JavaScript
7 KiB7 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 17 ms
17 msYour server sent the HTML in 17 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 20.4 s
20.4 sThe page becomes fully interactive after 20.4 s. Good is under 3.8 s.
Real-user TTFB: 818 ms
818 msReal visitors wait 818 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 354 ms
354 msScripts block taps and scrolling for 354 ms in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 2.9 s
2.9 sYour largest element takes 2.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “As your community health insurance partner, we're here to p…”.
Speed Index: 3.8 s
3.8 sVisually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.
12 images without width and height
12 images have no width and height attributes, so the layout jumps as each one loads.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 89 ms to 94 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 95 ms
95 msReal visitors wait 95 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 5.2 MB in 124 requests
5.2 MBYour homepage downloads 5.2 MB in 124 requests on a phone: images 2.5 MB (25), scripts 1.6 MB (57) and fonts 1,011 KiB (7). Under 2 MB keeps phones on slow connections fast.
6 images far larger than shown
705 KiB6 images are downloaded at several times the size a phone draws them, for example istock-1202289642.jpg at 1,920 px wide, shown at 288 px. Resized copies would save about 705 KiB.
11 images in older formats
11 images (2.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
10 images below the first screen load straight away
10 images further down the page (2.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.5 g of CO₂ per visit
1.48 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.48 g of CO₂e: 177.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Links must have discernible text (3 elements)
Links must have discernible text: 3 elements on the page fail this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 13 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
10 links with vague text
10 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
92 internal links, 14 external
The homepage links to 92 pages on summacare.com and 14 external pages.
6 checks passed
Meta description: 159 characters
Your meta description is 159 characters: “SummaCare offers affordable medical insurance for employers, individuals, families and Medicare eligibles in Ohio. Expl…”.
One H1 headline
Your main headline reads: “Welcome to SummaCare Health Insurance!”.
Title: 64 characters
Your title is a healthy 64 characters: “Affordable Health Insurance & Medicare Plans in Ohio | SummaCare”.
Canonical URL set
The canonical URL is https://www.summacare.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.summacare.com/sitemap-xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.summacare.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 1 crawler
robots.txt blocks CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,287 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page hidden from search
https://www.summacare.com/member is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 small tap targets
3 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “$ is not defined”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,290 words of copy
The homepage carries about 1,290 words of visible text.
4 checks passed
17 calls to action
The homepage has 17 calls to action, for example “Contact”, “Shop Medicare Advantage” and “Shop Individual & Family”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Cloudflare Web Analytics.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
18 cookies set on arrival
18Opening the homepage sets 18 cookies (measured from a US location before any click).
31 other companies contacted
Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at summacare.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Segment
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on summacare.com, including 15 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.