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sundancespas.com website review

Visit site (opens in a new tab)Reviewed 24 October 202638 issues · 84 checks

This review found 38 issues worth fixing on sundancespas.com, 15 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.3 s1.2 sMay 2Oct 171.5 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.0 s
May 9, 20262.9 s
May 16, 20262.9 s
May 23, 20262.9 s
May 30, 20263.0 s
Jun 6, 20262.9 s
Jun 13, 20262.8 s
Jun 20, 20262.6 s
Jun 27, 20262.2 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.1 s
Jul 25, 20263.3 s
Aug 1, 20263.8 s
Aug 8, 20263.9 s
Aug 15, 20263.9 s
Aug 22, 20262.9 s
Aug 29, 20262.6 s
Sep 5, 20262.5 s
Sep 12, 20262.3 s
Sep 19, 20262.2 s
Sep 26, 20262.1 s
Oct 3, 20261.9 s
Oct 10, 20261.8 s
Oct 17, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
234 ms124 msMay 2Oct 17205 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026139 ms
May 9, 2026137 ms
May 16, 2026137 ms
May 23, 2026138 ms
May 30, 2026138 ms
Jun 6, 2026145 ms
Jun 13, 2026145 ms
Jun 20, 2026144 ms
Jun 27, 2026147 ms
Jul 4, 2026146 ms
Jul 11, 2026146 ms
Jul 18, 2026155 ms
Jul 25, 2026181 ms
Aug 1, 2026197 ms
Aug 8, 2026209 ms
Aug 15, 2026212 ms
Aug 22, 2026218 ms
Aug 29, 2026218 ms
Sep 5, 2026220 ms
Sep 12, 2026221 ms
Sep 19, 2026216 ms
Sep 26, 2026216 ms
Oct 3, 2026212 ms
Oct 10, 2026212 ms
Oct 17, 2026205 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sundancespas.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sundancespas.com at 0.5 s0.5 s
  2. sundancespas.com at 0.9 s0.9 s
  3. sundancespas.com at 1.4 s1.4 s
  4. sundancespas.com at 1.8 s1.8 s
  5. sundancespas.com at 2.3 s2.3 s
  6. sundancespas.com at 2.7 s2.7 s
  7. sundancespas.com at 3.2 s3.2 s
  8. sundancespas.com at 3.7 s3.7 s

Speed

14 to fix28
  • Reduce unused JavaScript

    3.1 s · 2.0 MB

    About 2.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.

  • Google Tag Manager adds 1.2 s

    1.2 s

    Google Tag Manager costs a phone 1.2 s of main-thread work and 921 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    1.0 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

  • Mobile performance score: 28

    28/100

    Your mobile performance score is 28 (desktop: 35). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.1 s

    A phone's processor spends 9.1 s on main-thread work while loading, 5.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,641 HTML elements

    The page has 3,641 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and website-files.com and others), adding 5.6 MB and 3.4 s of main-thread time.

  • Use efficient cache lifetimes

    750 ms · 728 KiB

    58 files are served with short cache lifetimes, so returning visitors download them again (728 KiB).

  • Google CDN adds 997 ms

    997 ms

    Google CDN costs a phone 997 ms of main-thread work and 2.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    750 ms · 400 KiB

    11 images could be 400 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

  • website-files.com adds 377 ms

    377 ms

    website-files.com costs a phone 377 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 68 KiB

    About 68 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Facebook adds 319 ms

    319 ms

    Facebook costs a phone 319 ms of main-thread work and 284 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 294 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 12.7 s

    12.7 s

    Your largest element takes 12.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Kids playing in a hot tub”.

  • Time to Interactive: 36.6 s

    36.6 s

    The page becomes fully interactive after 36.6 s. Good is under 3.8 s.

  • First Contentful Paint: 5.7 s

    5.7 s

    The first text or image appears after 5.7 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 2.3 s

    2.3 s

    Scripts block taps and scrolling for 2.3 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 10.8 s

    10.8 s

    Visually, the page fills in at 10.8 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 51% slower for real visitors

    +51%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 139 ms to 205 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 120 ms

    120 ms

    Real visitors wait 120 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 359 ms

    359 ms

    Real visitors wait 359 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 44% faster for real visitors

    -44%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.0 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.022

    0.022

    The layout barely moves while loading (CLS 0.022, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 7.5 MB in 167 requests

    7.5 MB

    Your homepage downloads 7.5 MB in 167 requests on a phone: scripts 4.4 MB (75), other files 1.4 MB (41) and images 941 KiB (28). Under 2 MB keeps phones on slow connections fast.

  • 2 images below the first screen load straight away

    2 images further down the page (67 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.1 g of CO₂ per visit

    2.12 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.12 g of CO₂e: 254.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 9193
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (3 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 3 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (2 elements)

    Banner landmark should not be contained in another landmark: 2 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (8 elements)

    ARIA role should be appropriate for the element: 8 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h5, h1 → h4 and h1 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 45 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9289
  • 3 H1 headlines

    There are 3 <h1> headlines (“FLASH SALE”, “Spa Pricing” and “Spa Pricing”). One clear main headline is easier for people and search engines.

  • Structured data has 2 problems

    Structured data found (Organization and WebSite) but with 2 problems, for example “Organization: url is not an absolute URL ("/")”.

  • 8 links with vague text

    8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 135 internal links, 8 external

    The homepage links to 135 pages on sundancespas.com and 8 external pages.

6 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Discover premium Sundance hot tubs and swim spas with patented Fluidix jets, SmartTub technology, and energy-efficient …”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Sundance Spas | Hot Tubs & Swim Spas for Every Lifestyle”.

  • Canonical URL set

    The canonical URL is https://www.sundancespas.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.sundancespas.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.sundancespas.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and description; sameAs (social profiles) and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,466 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix65
  • 1 linked page is broken

    Your homepage links to https://www.sundancespas.com/sundance-financing, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 6 pages without a meta description

    https://www.sundancespas.com/dealer-locator, https://www.sundancespas.com/product-collections/980, https://www.sundancespas.com/product-collections/880, https://www.sundancespas.com/product-collections/780, https://www.sundancespas.com/product-collections/680 and https://www.sundancespas.com/product-collections/swim-spas have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.sundancespas.com/dealer-locator has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.

4 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    23 of 23 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 204 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 818 words of copy

    The homepage carries about 818 words of visible text.

3 checks passed
  • 15 calls to action

    The homepage has 15 calls to action, for example “Shop All Models”, “Shop By Interest” and “Get a Brochure”.

  • 4 short forms

    4 short forms (5 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • 37 other companies contacted

    Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sundancespas.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Webflow
Framework
Bootstrap
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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