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superarbor.com website review

Visit site (opens in a new tab)Reviewed 13 November 202613 issues · 77 checks

This review found 13 issues worth fixing on superarbor.com, 3 of them high impact, across 77 checks. The most urgent: scrollable region must have keyboard access (1 element). Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

93A

Closest competitors among Shopify stores

Compare side by side
Real-visitor load time (LCP)75th percentile, phones
3.1 s1.5 sMay 23Nov 71.7 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.7 s
May 30, 20262.7 s
Jun 6, 20262.7 s
Jun 13, 20262.8 s
Jun 20, 20262.8 s
Jun 27, 20262.9 s
Jul 4, 20262.9 s
Jul 11, 20263.0 s
Jul 18, 20262.9 s
Jul 25, 20262.9 s
Aug 1, 20262.7 s
Aug 8, 20262.5 s
Aug 15, 20262.2 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Oct 31, 20261.8 s
Nov 7, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
133 ms105 msMay 23Nov 7129 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026121 ms
May 30, 2026120 ms
Jun 6, 2026120 ms
Jun 13, 2026122 ms
Jun 20, 2026126 ms
Jun 27, 2026128 ms
Jul 4, 2026130 ms
Jul 11, 2026130 ms
Jul 18, 2026129 ms
Jul 25, 2026127 ms
Aug 1, 2026121 ms
Aug 8, 2026117 ms
Aug 15, 2026113 ms
Aug 22, 2026110 ms
Aug 29, 2026108 ms
Sep 5, 2026110 ms
Sep 12, 2026113 ms
Sep 19, 2026118 ms
Sep 26, 2026120 ms
Oct 3, 2026120 ms
Oct 10, 2026118 ms
Oct 17, 2026115 ms
Oct 24, 2026117 ms
Oct 31, 2026120 ms
Nov 7, 2026129 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

superarbor.io (opens in a new tab)
Full-page screenshot of superarbor.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. superarbor.com at 0.4 s0.4 s
  2. superarbor.com at 0.8 s0.8 s
  3. superarbor.com at 1.1 s1.1 s
  4. superarbor.com at 1.5 s1.5 s
  5. superarbor.com at 1.9 s1.9 s
  6. superarbor.com at 2.3 s2.3 s
  7. superarbor.com at 2.6 s2.6 s
  8. superarbor.com at 3.0 s3.0 s

Speed

2 to fix96

  • Improve image delivery

    278 KiB

    7 images could be 278 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 1,812 HTML elements

    The page has 1,812 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Google Tag Manager, Google Fonts and Google Analytics), adding 401 KiB and 225 ms of main-thread time.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 201 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    188 KiB

    About 188 KiB of JavaScript is downloaded but never used on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 checks passed

  • Mobile performance score: 96

    96/100

    Your mobile performance score is 96. That is in Google's “good” band (90 and up).

  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 532 ms of it running JavaScript. That is comfortably low.

  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100

  • Time to Interactive: 6.4 s

    6.4 s

    The page becomes fully interactive after 6.4 s. Good is under 3.8 s.

  • Total Blocking Time: 222 ms

    222 ms

    Scripts block taps and scrolling for 222 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 121 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

11 checks passed

  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 138 ms

    138 ms

    Real visitors wait 138 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 401 ms

    401 ms

    Real visitors wait 401 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 37% faster for real visitors

    -37%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.006

    0.006

    The layout barely moves while loading (CLS 0.006, good is under 0.1).

  • Largest Contentful Paint: 1.1 s

    1.1 s

    Your largest element renders in 1.1 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Make more of your material budget.”.

  • Speed Index: 1.9 s

    1.9 s

    Visually, the page fills in at 1.9 s (Speed Index), inside the 3.4 s “good” threshold.

Images and page weight

100

  • About 0.5 g of CO₂ per visit

    0.47 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.47 g of CO₂e: 55.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed

  • Page weight: 1.6 MB in 49 requests

    1.6 MB

    Your homepage downloads 1.6 MB in 49 requests on a phone: images 828 KiB (17), scripts 539 KiB (18) and fonts 208 KiB (5). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 10097

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 19 links without text

    19 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (24 elements).

2 checks passed

  • Every image has alt text

    All 84 images in the HTML carry an alt attribute.

  • 55 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 55 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095

  • Meta description is long (212 characters)

    Your meta description is 212 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 121 internal links, 6 external

    The homepage links to 121 pages on superarbor.com and 6 external pages.

7 checks passed

  • One H1 headline

    Your main headline reads: “Make more of yourmaterial budget.”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “Super Arbor — You build. We'll handle the buying.”.

  • Canonical URL set

    The canonical URL is https://superarbor.io/.

  • Structured data in place

    Structured data found: FAQPage, HomeAndConstructionBusiness and Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://superarbor.io/sitemap.xml.

AI search readiness

100
4 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,830 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://superarbor.io/llms.txt (3 KiB, 0 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix93

  • 1 linked page hidden from search

    https://superarbor.io/saved is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 67 found) and read each the way a search engine does.

6 checks passed

  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100

  • Missing source maps

    Large scripts ship without source maps.

3 checks passed

  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    48 of 49 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75

  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,808 words of copy

    The homepage carries about 1,808 words of visible text.

6 checks passed

  • 4 calls to action

    The homepage has 4 calls to action, for example “Start here”, “Do I need an account to order?” and “Contact us”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 2 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at superarbor.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify;Shopify Plus
Analytics
Google Analytics
Hosting
Vercel

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 13 issues on superarbor.com, including 5 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
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