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superlabelstore.com website review
Visit site (opens in a new tab)Reviewed 9 November 202632 issues · 88 checks
This review found 32 issues worth fixing on superlabelstore.com, 13 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #28,288 of 99,776 reviewed websitesbeats 66%
- #18,322 of 54,771 online storesbeats 60%
- #17,694 of 49,716 Shopify storesbeats 57%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.9 s |
| Nov 7, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 141 ms |
| May 30, 2026 | 142 ms |
| Jun 6, 2026 | 150 ms |
| Jun 13, 2026 | 146 ms |
| Jun 20, 2026 | 153 ms |
| Jun 27, 2026 | 153 ms |
| Jul 4, 2026 | 148 ms |
| Jul 11, 2026 | 154 ms |
| Jul 18, 2026 | 154 ms |
| Jul 25, 2026 | 150 ms |
| Aug 1, 2026 | 154 ms |
| Aug 8, 2026 | 152 ms |
| Aug 15, 2026 | 154 ms |
| Aug 22, 2026 | 163 ms |
| Aug 29, 2026 | 162 ms |
| Sep 5, 2026 | 163 ms |
| Sep 12, 2026 | 167 ms |
| Sep 19, 2026 | 162 ms |
| Sep 26, 2026 | 163 ms |
| Oct 3, 2026 | 162 ms |
| Oct 10, 2026 | 164 ms |
| Oct 17, 2026 | 163 ms |
| Oct 24, 2026 | 157 ms |
| Oct 31, 2026 | 154 ms |
| Nov 7, 2026 | 150 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.1 s
3.2 s
4.2 s
5.3 s
6.4 s
7.4 s
8.5 s
Speed
Reduce unused JavaScript
2.1 s · 645 KiBAbout 645 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.
Use efficient cache lifetimes
1.2 s · 283 KiB21 files are served with short cache lifetimes, so returning visitors download them again (283 KiB).
Mobile performance score: 44
44/100Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.9 s
A phone's processor spends 4.9 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,187 HTML elements
The page has 3,187 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (alia-prod.com, Cookiebot and Google CDN and others), adding 1.6 MB and 915 ms of main-thread time.
Render-blocking requests
900 ms12 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
Reduce unused CSS
300 ms · 55 KiBAbout 55 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
alia-prod.com adds 278 ms
278 msalia-prod.com costs a phone 278 ms of main-thread work and 262 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 89 ms
89 msShopify costs a phone 89 ms of main-thread work and 626 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 111 ms
111 msGoogle CDN costs a phone 111 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
150 ms · 30 KiB5 images could be 30 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
150 ms · 29 KiBPolyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 21 KiB21 KiB could be saved by minifying JavaScript.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 159 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 71 ms
71 msYour server sent the HTML in 71 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 16.8 s
16.8 sYour largest element takes 16.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Custom Clothing Labels & Garment Tags Design custom clothin…”.
Time to Interactive: 24.8 s
24.8 sThe page becomes fully interactive after 24.8 s. Good is under 3.8 s.
Speed Index: 11.3 s
11.3 sVisually, the page fills in at 11.3 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 4.0 s
4.0 sThe first text or image appears after 4.0 s on a phone. Good is under 1.8 s.
Cumulative Layout Shift: 0.173
0.173The layout shifts by 0.173 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 295 ms
295 msScripts block taps and scrolling for 295 ms in total while the page loads. Good is under 200 ms.
7 images without width and height
7 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 141 ms to 150 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 137 ms
137 msReal visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 532 ms
532 msReal visitors wait 532 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 4.1 MB in 333 requests
4.1 MBYour homepage downloads 4.1 MB in 333 requests on a phone: scripts 2.1 MB (119), other files 1.0 MB (147) and fonts 366 KiB (5). Under 2 MB keeps phones on slow connections fast.
4 images in older formats
4 images (392 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.1 g of CO₂ per visit
1.15 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.15 g of CO₂e: 137.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (25 elements)
All page content should be contained by landmarks: 25 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Headings skip levels
Headings skip levels (h2 → h6 and h3 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 32 images in the HTML carry an alt attribute.
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“Custom Clothing Labels, Tags & Patches | Super La…” and “Custom Clothing Labels & Garment Tags”). One clear main headline is easier for people and search engines.
112 internal links, 8 external
The homepage links to 112 pages on superlabelstore.com and 8 external pages.
7 checks passed
Meta description: 140 characters
Your meta description is 140 characters: “Custom clothing labels, tags and patches for brands and makers. Design yours online, see a free 1:1 proof, and order fr…”.
Title: 58 characters
Your title is a healthy 58 characters: “Custom Clothing Labels, Tags & Patches | Super Label Store”.
Canonical URL set
The canonical URL is https://superlabelstore.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://superlabelstore.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://superlabelstore.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,462 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages without a meta description
https://superlabelstore.com/pages/support, https://superlabelstore.com/pages/order-status-checker, https://superlabelstore.com/pages/need-to-reorder and https://superlabelstore.com/pages/design have no meta description, so Google writes the search snippet from whatever text it finds.
3 pages without an H1
https://superlabelstore.com/pages/order-status-checker, https://superlabelstore.com/pages/need-to-reorder and https://superlabelstore.com/pages/design have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.
5 checks passed
Linked pages load
4 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=137038929&tm=gtm002&Ver=2&mid=d85b7494-ec71-416f-8075-4e841aeedad3&bo=2&sid=8eb58f30dc6411f19c10db6e04cfb852&vid=8eb593a0dc6411f182633b0feba620ab&vids=1&msclkid=N&pi=9.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
44 of 53 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 3,366 words of copy
The homepage carries about 3,366 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “ORDER TRACKER” and “START DESIGNING HERE”.
11 calls to action
The homepage has 11 calls to action, for example “ORDER TRACKER”, “Order Tracker” and “Get Quote 📝”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 108 testimonial or review blocks, a star rating, 7 trust badges and “Trusted by 40.000+ customers”.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
24 cookies set on arrival
24Opening the homepage sets 24 cookies (measured from a US location before any click).
42 other companies contacted
Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at superlabelstore.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Judge Me Reviews · Ecomposer Builder · Powerful Form Builder · Nitro Upsell Cross Sell · Zipchat Ai Chatbot · Ecomrise Upsell Bundle · Customily Options · 61f56232 · nfcube.com · cloudfront.net · zigpoll.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Vue.js
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on superlabelstore.com, including 18 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.