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superlabelstore.com website review

Visit site (opens in a new tab)Reviewed 9 November 202632 issues · 88 checks

This review found 32 issues worth fixing on superlabelstore.com, 13 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.6 sMay 23Nov 71.9 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.8 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.8 s
Jun 27, 20261.9 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.1 s
Oct 17, 20262.0 s
Oct 24, 20261.9 s
Oct 31, 20261.9 s
Nov 7, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
171 ms137 msMay 23Nov 7150 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026141 ms
May 30, 2026142 ms
Jun 6, 2026150 ms
Jun 13, 2026146 ms
Jun 20, 2026153 ms
Jun 27, 2026153 ms
Jul 4, 2026148 ms
Jul 11, 2026154 ms
Jul 18, 2026154 ms
Jul 25, 2026150 ms
Aug 1, 2026154 ms
Aug 8, 2026152 ms
Aug 15, 2026154 ms
Aug 22, 2026163 ms
Aug 29, 2026162 ms
Sep 5, 2026163 ms
Sep 12, 2026167 ms
Sep 19, 2026162 ms
Sep 26, 2026163 ms
Oct 3, 2026162 ms
Oct 10, 2026164 ms
Oct 17, 2026163 ms
Oct 24, 2026157 ms
Oct 31, 2026154 ms
Nov 7, 2026150 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of superlabelstore.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. superlabelstore.com at 1.1 s1.1 s
  2. superlabelstore.com at 2.1 s2.1 s
  3. superlabelstore.com at 3.2 s3.2 s
  4. superlabelstore.com at 4.2 s4.2 s
  5. superlabelstore.com at 5.3 s5.3 s
  6. superlabelstore.com at 6.4 s6.4 s
  7. superlabelstore.com at 7.4 s7.4 s
  8. superlabelstore.com at 8.5 s8.5 s

Speed

11 to fix44
  • Reduce unused JavaScript

    2.1 s · 645 KiB

    About 645 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Use efficient cache lifetimes

    1.2 s · 283 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (283 KiB).

  • Mobile performance score: 44

    44/100

    Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.9 s

    A phone's processor spends 4.9 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,187 HTML elements

    The page has 3,187 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (alia-prod.com, Cookiebot and Google CDN and others), adding 1.6 MB and 915 ms of main-thread time.

  • Render-blocking requests

    900 ms

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Reduce unused CSS

    300 ms · 55 KiB

    About 55 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • alia-prod.com adds 278 ms

    278 ms

    alia-prod.com costs a phone 278 ms of main-thread work and 262 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 89 ms

    89 ms

    Shopify costs a phone 89 ms of main-thread work and 626 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 111 ms

    111 ms

    Google CDN costs a phone 111 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 30 KiB

    5 images could be 30 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 21 KiB

    21 KiB could be saved by minifying JavaScript.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 159 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 71 ms

    71 ms

    Your server sent the HTML in 71 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 16.8 s

    16.8 s

    Your largest element takes 16.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Custom Clothing Labels & Garment Tags Design custom clothin…”.

  • Time to Interactive: 24.8 s

    24.8 s

    The page becomes fully interactive after 24.8 s. Good is under 3.8 s.

  • Speed Index: 11.3 s

    11.3 s

    Visually, the page fills in at 11.3 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.0 s

    4.0 s

    The first text or image appears after 4.0 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.173

    0.173

    The layout shifts by 0.173 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 295 ms

    295 ms

    Scripts block taps and scrolling for 295 ms in total while the page loads. Good is under 200 ms.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 141 ms to 150 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 137 ms

    137 ms

    Real visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 532 ms

    532 ms

    Real visitors wait 532 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

1 to fix70
  • Page weight: 4.1 MB in 333 requests

    4.1 MB

    Your homepage downloads 4.1 MB in 333 requests on a phone: scripts 2.1 MB (119), other files 1.0 MB (147) and fonts 366 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 4 images in older formats

    4 images (392 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.1 g of CO₂ per visit

    1.15 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.15 g of CO₂e: 137.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8792
  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (25 elements)

    All page content should be contained by landmarks: 25 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Headings skip levels

    Headings skip levels (h2 → h6 and h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 32 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • 2 H1 headlines

    There are 2 <h1> headlines (“Custom Clothing Labels, Tags & Patches | Super La…” and “Custom Clothing Labels & Garment Tags”). One clear main headline is easier for people and search engines.

  • 112 internal links, 8 external

    The homepage links to 112 pages on superlabelstore.com and 8 external pages.

7 checks passed
  • Meta description: 140 characters

    Your meta description is 140 characters: “Custom clothing labels, tags and patches for brands and makers. Design yours online, see a free 1:1 proof, and order fr…”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Custom Clothing Labels, Tags & Patches | Super Label Store”.

  • Canonical URL set

    The canonical URL is https://superlabelstore.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://superlabelstore.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://superlabelstore.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,462 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 4 pages without a meta description

    https://superlabelstore.com/pages/support, https://superlabelstore.com/pages/order-status-checker, https://superlabelstore.com/pages/need-to-reorder and https://superlabelstore.com/pages/design have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages without an H1

    https://superlabelstore.com/pages/order-status-checker, https://superlabelstore.com/pages/need-to-reorder and https://superlabelstore.com/pages/design have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=137038929&tm=gtm002&Ver=2&mid=d85b7494-ec71-416f-8075-4e841aeedad3&bo=2&sid=8eb58f30dc6411f19c10db6e04cfb852&vid=8eb593a0dc6411f182633b0feba620ab&vids=1&msclkid=N&pi=9.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    44 of 53 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix88
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 3,366 words of copy

    The homepage carries about 3,366 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “ORDER TRACKER” and “START DESIGNING HERE”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “ORDER TRACKER”, “Order Tracker” and “Get Quote 📝”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 108 testimonial or review blocks, a star rating, 7 trust badges and “Trusted by 40.000+ customers”.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies (measured from a US location before any click).

  • 42 other companies contacted

    Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at superlabelstore.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Judge Me Reviews · Ecomposer Builder · Powerful Form Builder · Nitro Upsell Cross Sell · Zipchat Ai Chatbot · Ecomrise Upsell Bundle · Customily Options · 61f56232 · nfcube.com · cloudfront.net · zigpoll.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Vue.js
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 32 issues on superlabelstore.com, including 18 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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