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supertalk.fm website review

Visit site (opens in a new tab)Reviewed 19 October 202637 issues · 76 checks

This review found 37 issues worth fixing on supertalk.fm, 16 of them high impact, across 76 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.3 s1.5 sApr 25Oct 102.2 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20263.0 s
May 2, 20263.4 s
May 9, 20263.7 s
May 16, 20264.0 s
May 23, 20263.9 s
May 30, 20263.5 s
Jun 6, 20263.0 s
Jun 13, 20262.3 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20262.0 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.3 s
Aug 15, 20262.3 s
Aug 22, 20262.4 s
Aug 29, 20262.5 s
Sep 5, 20262.2 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.0 s
Oct 3, 20262.1 s
Oct 10, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
147 ms95 msApr 25Oct 10119 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026137 ms
May 2, 2026141 ms
May 9, 2026135 ms
May 16, 2026127 ms
May 23, 2026126 ms
May 30, 2026113 ms
Jun 6, 2026107 ms
Jun 13, 2026103 ms
Jun 20, 2026101 ms
Jun 27, 2026106 ms
Jul 4, 2026110 ms
Jul 11, 2026111 ms
Jul 18, 2026110 ms
Jul 25, 2026110 ms
Aug 1, 2026112 ms
Aug 8, 2026113 ms
Aug 15, 2026121 ms
Aug 22, 2026125 ms
Aug 29, 2026123 ms
Sep 5, 2026122 ms
Sep 12, 2026121 ms
Sep 19, 2026119 ms
Sep 26, 2026119 ms
Oct 3, 2026119 ms
Oct 10, 2026119 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of supertalk.fm (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. supertalk.fm at 0.6 s0.6 s
  2. supertalk.fm at 1.2 s1.2 s
  3. supertalk.fm at 1.8 s1.8 s
  4. supertalk.fm at 2.4 s2.4 s
  5. supertalk.fm at 3.0 s3.0 s
  6. supertalk.fm at 3.6 s3.6 s
  7. supertalk.fm at 4.3 s4.3 s
  8. supertalk.fm at 4.9 s4.9 s

Speed

9 to fix56
  • Use efficient cache lifetimes

    14.2 s · 7.7 MB

    61 files are served with short cache lifetimes, so returning visitors download them again (7.7 MB).

  • Improve image delivery

    5.3 s · 1.6 MB

    9 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.3 s faster on a phone.

  • Reduce unused JavaScript

    3.1 s · 596 KiB

    About 596 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56 (desktop: 67). Pages that score under 90 lose visitors before the first paint.

  • 7 third-party services on the page

    7 third-party services load with your homepage (themediacdn.com, Google/Doubleclick Ads and adtrafficquality.google and others), adding 1.1 MB and 597 ms of main-thread time.

  • themediacdn.com adds 356 ms

    356 ms

    themediacdn.com costs a phone 356 ms of main-thread work and 534 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,478 HTML elements

    The page has 2,478 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Google/Doubleclick Ads adds 211 ms

    211 ms

    Google/Doubleclick Ads costs a phone 211 ms of main-thread work and 293 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 907 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused CSS

    150 ms · 28 KiB

    About 28 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 15 KiB

    15 KiB could be saved by minifying JavaScript.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 153 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 98 ms

    98 ms

    Your server sent the HTML in 98 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.41

    0.41

    For real visitors the layout shifts by 0.41 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 9.7 s

    9.7 s

    The first text or image appears after 9.7 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 33.7 s

    33.7 s

    Your largest element takes 33.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “SuperTalk Mississippi”.

  • Time to Interactive: 35.0 s

    35.0 s

    The page becomes fully interactive after 35.0 s. Good is under 3.8 s.

  • Speed Index: 9.7 s

    9.7 s

    Visually, the page fills in at 9.7 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

7 checks passed
  • Real-user INP: 145 ms

    145 ms

    Real visitors wait 145 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 731 ms

    731 ms

    Real visitors wait 731 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 137 ms to 119 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 34% faster for real visitors

    -34%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 3.0 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 86 ms

    86 ms

    Scripts block the page for only 86 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix28
  • Page weight: 8.1 MB in 88 requests

    8.1 MB

    Your homepage downloads 8.1 MB in 88 requests on a phone: images 6.9 MB (38), scripts 859 KiB (27) and fonts 271 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 3 images over 500 KB

    3 images weigh 1.6 MB together. On a phone connection a single image that size takes seconds.

  • 24 images in older formats

    24 images (4.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 17 images below the first screen load straight away

    17 images further down the page (2.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 11 images far larger than shown

    452 KiB

    11 images are downloaded at several times the size a phone draws them, for example Horhn2use-768x432.png at 390 px wide, shown at 100 px. Resized copies would save about 452 KiB.

  • About 2.3 g of CO₂ per visit

    2.30 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.30 g of CO₂e: 276.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 9290
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 58 links without text

    58 visible links have no text or label, so screen readers cannot say where they go.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 66 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10079
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 1 problem

    Structured data found (Article, ImageObject, ItemList and Organization) but with 1 problem, for example “Organization: missing name”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.supertalk.fm/sitemap_index.xml, so Google discovers your pages only by following links.

  • 366 internal links, 79 external

    The homepage links to 366 pages on supertalk.fm and 79 external pages.

4 checks passed
  • Meta description: 113 characters

    Your meta description is 113 characters: “SuperTalk Mississippi Media is Mississippi’s leader in news, politics, sports, music, and all things Mississippi.”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “SuperTalk Mississippi Media - Latest News for Mississippi”.

  • Canonical URL set

    The canonical URL is https://www.supertalk.fm/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

100
  • No llms.txt

    There is no https://www.supertalk.fm/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,865 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 95 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

1 to fixGoogle 9693
  • 18 small tap targets

    18 of 52 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 332 words of copy

    The homepage carries about 332 words of visible text.

4 checks passed
  • 8 calls to action

    The homepage has 8 calls to action, for example “Network Schedule”, “Contact” and “Subscribe”.

  • 6 short forms

    6 short forms (3 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at supertalk.fm, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics

Company

Founded
1996

Upkeep, stack, hiring and company data from programmable.info

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