surfstitch.com website review

13 files are served with short cache lifetimes, so returning visitors download them again (325 KiB).

12 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

About 222 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

6 images could be 757 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

Your mobile performance score is 57 (desktop: 90). Pages that score under 90 lose visitors before the first paint.

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

About 53 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Hubspot costs a phone 254 ms of main-thread work and 343 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,608 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

7 third-party services load with your homepage (Hubspot, jQuery CDN and Shopify and others), adding 822 KiB and 330 ms of main-thread time.

28 KiB could be saved by minifying JavaScript.

13 KiB could be saved by minifying CSS.

5 long tasks block the main thread while loading, the longest for 85 ms. During a long task the page ignores taps.

Desktop scores 90 but mobile only 57. A gap that wide usually means heavy scripts and images that hit phones hardest.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 15.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The first text or image appears after 6.2 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 16.0 s. Good is under 3.8 s.

Visually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.

Real visitors wait 208 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 206 ms to 269 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 image have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 3.4 MB in 295 requests on a phone: images 1.4 MB (34), other files 863 KiB (123) and scripts 833 KiB (115). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example SG-Scans-007.jpg at 1,200 px wide, shown at 390 px. Resized copies would save about 9 KiB.

5 images (187 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (173 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.96 g of CO₂e: 115.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

9 tap targets are too small or too close together to hit reliably with a finger.

1 element hidden from screen readers can still receive keyboard focus.

2 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

6 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 70 characters, so Google will cut it off around 60: “Womens, Mens & Kids Surf Clothing, Swimwear & Accessories | SurfStitch”.

7 links have no real href, so search engines can't follow them.

The homepage links to 507 pages on surfstitch.com and 6 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://surfstitch.com/collections/mens-best-sellers, https://surfstitch.com/collections/the-mens-spring-edit, https://surfstitch.com/collections/mens-essentials, https://surfstitch.com/collections/mens-sale, https://surfstitch.com/collections/mens-shirts and https://surfstitch.com/collections/mens-shorts and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 164 found) and read each the way a search engine does.

5 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://surfstitch.com/cdn/shop/t/65/assets/st-category-3-blocks.css?v=29891' because its …”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 78 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 15 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.