surfstyle.com website review

About 365 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

14 images could be 628 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

The page has 5,914 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 59 (desktop: 76). Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Shopify, Accessibe Accessibility Overlay and cdn-cookieyes.com and others), adding 1.8 MB and 542 ms of main-thread time.

A phone's processor spends 3.7 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 311 ms of main-thread work and 556 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

instant.so costs a phone 0 ms of main-thread work and 915 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 long tasks block the main thread while loading, the longest for 119 ms. During a long task the page ignores taps.

5 files are served with short cache lifetimes, so returning visitors download them again (51 KiB).

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 40 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 17.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We and our partners, including Shopify, use cookies and oth…”.

The page becomes fully interactive after 17.5 s. Good is under 3.8 s.

The first text or image appears after 4.2 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 116 ms to 135 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.0 MB in 317 requests on a phone: images 1.6 MB (43), other files 1.1 MB (142) and scripts 1,001 KiB (100). Under 2 MB keeps phones on slow connections fast.

1 image further down the page (28 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.14 g of CO₂e: 136.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

Your title is 66 characters, so Google will cut it off around 60: “Beach & Lifestyle Clothing, Swimwear, and Accessories | Surf Style”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

The homepage links to 138 pages on surfstyle.com and 4 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://surfstyle.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://surfstyle.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://surfstyle.com/collections/all, https://surfstyle.com/collections/wyland-collection, https://surfstyle.com/customer_authentication/redirect and https://surfstyle.com/collections/socks have no meta description, so Google writes the search snippet from whatever text it finds.

https://surfstyle.com/collections/retro-collection, https://surfstyle.com/collections/kids and https://surfstyle.com/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 89 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://surfstyle.com/.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Social proof on the homepage: “OVER 20,000,000+ HAPPY CUSTOMERS”. Pairing it with named testimonials or customer logos makes it far more convincing.

Your longest form asks for 10 fields (0 required). Every extra field lowers completion.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 652 words of visible text.

Opening the homepage sets 3 cookies (measured from a US location before any click).

Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.