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surfprepsanding.com website review

Visit site (opens in a new tab)Reviewed 7 November 202630 issues · 89 checks

This review found 30 issues worth fixing on surfprepsanding.com, 13 of them high impact, across 89 checks. The most urgent: shopify adds 2.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s1.1 sMay 16Oct 311.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.2 s
Aug 8, 20261.2 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.3 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Oct 24, 20261.2 s
Oct 31, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
150 ms107 msMay 16Oct 31139 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026112 ms
May 23, 2026112 ms
May 30, 2026113 ms
Jun 6, 2026117 ms
Jun 13, 2026121 ms
Jun 20, 2026123 ms
Jun 27, 2026127 ms
Jul 4, 2026129 ms
Jul 11, 2026126 ms
Jul 18, 2026129 ms
Jul 25, 2026126 ms
Aug 1, 2026121 ms
Aug 8, 2026127 ms
Aug 15, 2026128 ms
Aug 22, 2026129 ms
Aug 29, 2026130 ms
Sep 5, 2026133 ms
Sep 12, 2026134 ms
Sep 19, 2026137 ms
Sep 26, 2026138 ms
Oct 3, 2026140 ms
Oct 10, 2026144 ms
Oct 17, 2026143 ms
Oct 24, 2026145 ms
Oct 31, 2026139 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of surfprepsanding.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. surfprepsanding.com at 2.9 s2.9 s
  2. surfprepsanding.com at 5.8 s5.8 s
  3. surfprepsanding.com at 8.7 s8.7 s
  4. surfprepsanding.com at 11.6 s11.6 s
  5. surfprepsanding.com at 14.5 s14.5 s
  6. surfprepsanding.com at 17.4 s17.4 s
  7. surfprepsanding.com at 20.3 s20.3 s
  8. surfprepsanding.com at 23.2 s23.2 s

Speed

11 to fix41
  • Shopify adds 2.1 s

    2.1 s

    Shopify costs a phone 2.1 s of main-thread work and 2.0 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 20.3 s

    A phone's processor spends 20.3 s on main-thread work while loading, 8.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Klaviyo adds 1.3 s

    1.3 s

    Klaviyo costs a phone 1.3 s of main-thread work and 716 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    1.0 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

  • Mobile performance score: 41

    41/100

    Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 5,155 HTML elements

    The page has 5,155 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Klaviyo and Google Tag Manager and others), adding 3.7 MB and 4.3 s of main-thread time.

  • Improve image delivery

    650 ms · 3.8 MB

    16 images could be 3.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • Reduce unused JavaScript

    929 KiB

    About 929 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    352 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (352 KiB).

  • Google Tag Manager adds 287 ms

    287 ms

    Google Tag Manager costs a phone 287 ms of main-thread work and 345 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    150 ms · 41 KiB

    41 KiB could be saved by minifying JavaScript.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 189 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    67 KiB

    Polyfills for old browsers add 67 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    12 KiB

    About 12 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 19 ms

    19 ms

    Your server sent the HTML in 19 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Time to Interactive: 36.9 s

    36.9 s

    The page becomes fully interactive after 36.9 s. Good is under 3.8 s.

  • Speed Index: 14.3 s

    14.3 s

    Visually, the page fills in at 14.3 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 8.3 s

    8.3 s

    Your largest element takes 8.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “THE ULTIMATE CLEAN SANDING SOLUTION”.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 27% slower for real visitors

    +27%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 112 ms to 139 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 14 images without width and height

    14 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 147 ms

    147 ms

    Real visitors wait 147 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 446 ms

    446 ms

    Real visitors wait 446 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.6 s

    1.6 s

    The first text or image appears after 1.6 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.011

    0.011

    The layout barely moves while loading (CLS 0.011, good is under 0.1).

Images and page weight

4 to fix35
  • Page weight: 11.4 MB in 1,098 requests

    11.4 MB

    Your homepage downloads 11.4 MB in 1,098 requests on a phone: images 5.3 MB (65), scripts 3.1 MB (297) and other files 2.1 MB (664). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    a2ff893b-d11f-4322-a155-15afbf1ae55c.gif weighs 3.9 MB. On a phone connection a single image that size takes seconds.

  • 27 images in older formats

    27 images (5.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    130 KiB

    1 image is downloaded at several times the size a phone draws it, for example MR.Squishy_Check_Out_Cart_White_back_ground.webp at 1,024 px wide, shown at 33 px. Resized copies would save about 130 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (38 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 3.2 g of CO₂ per visit

    3.23 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.23 g of CO₂e: 387.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 9796
  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (12 elements)

    All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (3 elements)

    Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 79 images in the HTML carry an alt attribute.

  • 54 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 8598
  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 248 internal links, 27 external

    The homepage links to 248 pages on surfprepsanding.com and 27 external pages.

8 checks passed
  • Meta description: 158 characters

    Your meta description is 158 characters: “Shop professional sanding discs, pads, sanders, and dust extraction systems built for woodworking, auto body, and finis…”.

  • One H1 headline

    Your main headline reads: “Surfprep Sanding”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Pro Sanding Tools, Pads & Vacuum Systems - Fast Shipping”.

  • Canonical URL set

    The canonical URL is https://surfprepsanding.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://surfprepsanding.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,605 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://surfprepsanding.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 2 pages without an H1

    https://surfprepsanding.com/pages/shop-by-abrasive-size and https://surfprepsanding.com/pages/shop-abrasives have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 83 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “$ is not defined”.

2 checks passed
  • Tap targets are thumb-sized

    50 of 59 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,399 words of copy

    The homepage carries about 1,399 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Join SMS & Email For Exclusive Offers” and “Get $10 Off When You SignUp”.

  • 59 calls to action

    The homepage has 59 calls to action, for example “Join SMS & Email For Exclusive Offers”, “Get $10 Off When You SignUp” and “Shop by Abrasive Size”.

  • 7 short forms

    7 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 25 testimonial or review blocks, a star rating and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 29 cookies set on arrival

    29

    Opening the homepage sets 29 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 48 other companies contacted

    Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at surfprepsanding.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 14 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Frequently Bought · Klaviyo Email Marketing Sms · Inbox · Optimonk Popup Cro A B Test · Yotpo Loyalty Rewards · Buddha Mega Menu Navigation · Hulk Form Builder · Swym Wishlist Plus · Upcart · Freegifts · itoris.com · bogos.io · dailykarma.io · shoppinggives.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2012.

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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