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swandolphin.com website review
Visit site (opens in a new tab)Reviewed 4 November 202627 issues · 75 checks
This review found 27 issues worth fixing on swandolphin.com, 7 of them high impact, across 75 checks. The most urgent: page weight: 37.1 MB in 50 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.2 s |
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 116 ms |
| May 23, 2026 | 121 ms |
| May 30, 2026 | 120 ms |
| Jun 6, 2026 | 121 ms |
| Jun 13, 2026 | 122 ms |
| Jun 20, 2026 | 125 ms |
| Jun 27, 2026 | 130 ms |
| Jul 4, 2026 | 129 ms |
| Jul 11, 2026 | 130 ms |
| Jul 18, 2026 | 130 ms |
| Jul 25, 2026 | 133 ms |
| Aug 1, 2026 | 142 ms |
| Aug 8, 2026 | 150 ms |
| Aug 15, 2026 | 159 ms |
| Aug 22, 2026 | 163 ms |
| Aug 29, 2026 | 161 ms |
| Sep 5, 2026 | 152 ms |
| Sep 12, 2026 | 146 ms |
| Sep 19, 2026 | 142 ms |
| Sep 26, 2026 | 137 ms |
| Oct 3, 2026 | 136 ms |
| Oct 10, 2026 | 127 ms |
| Oct 17, 2026 | 120 ms |
| Oct 24, 2026 | 114 ms |
| Oct 31, 2026 | 112 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
0.9 s
1.4 s
1.8 s
2.3 s
2.7 s
3.2 s
3.6 s
Speed
37,706 HTML elements
The page has 37,706 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 4.4 s
A phone's processor spends 4.4 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
2.4 MB7 images could be 2.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 1.5 s. During a long task the page ignores taps.
Mobile performance score: 69
69/100Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
750 ms10 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
3 third-party services on the page
3 third-party services load with your homepage (Cookiebot, weglot.com and Google Tag Manager), adding 647 KiB and 586 ms of main-thread time.
Cookiebot adds 586 ms
586 msCookiebot costs a phone 586 ms of main-thread work and 450 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 112 KiB3 files are served with short cache lifetimes, so returning visitors download them again (112 KiB).
Reduce unused JavaScript
150 ms · 85 KiBAbout 85 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
150 ms · 48 KiBAbout 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Speed Index: 7.2 s
7.2 sVisually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 783 ms
783 msScripts block taps and scrolling for 783 ms in total while the page loads. Good is under 200 ms.
Time to Interactive: 8.5 s
8.5 sThe page becomes fully interactive after 8.5 s. Good is under 3.8 s.
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 116 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user INP: 136 ms
136 msReal visitors wait 136 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 634 ms
634 msReal visitors wait 634 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 2.4 s
2.4 sYour largest element renders in 2.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “We and our 1036 partners process your personal data, e.g. y…”.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 37.1 MB in 50 requests
37.1 MBYour homepage downloads 37.1 MB in 50 requests on a phone: media 33.7 MB (12), images 2.5 MB (11) and scripts 721 KiB (16). Under 2 MB keeps phones on slow connections fast.
About 10.5 g of CO₂ per visit
10.51 gBy the Sustainable Web Design model, a visit to your homepage emits about 10.51 g of CO₂e: 1260.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 84 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 1 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (68 characters)
Your title is 68 characters, so Google will cut it off around 60: “Disney Hotels - Official site for Walt Disney World Swan and Dolphin”.
Meta description is long (167 characters)
Your meta description is 167 characters; Google truncates after about 160, so the end of your pitch is cut.
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
194 internal links, 25 external
The homepage links to 194 pages on swandolphin.com and 25 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Walt Disney World Swan and Dolphin Resort”.
Canonical URL set
The canonical URL is https://swandolphin.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://swandolphin.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://swandolphin.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,930 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
/ and https://swandolphin.com/accommodations all use the title “Disney Hotels - Official site for Walt Disney World Swan and Dolphin”. Search engines can't tell which page to show for a search, so each competes with the others.
13 pages share a meta description
https://swandolphin.com/activities/events-all, https://swandolphin.com/our-resorts, https://swandolphin.com/our-resorts/swan, https://swandolphin.com/our-resorts/dolphin, https://swandolphin.com/our-resorts/swan-reserve and https://swandolphin.com/location and 4 others use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://swandolphin.com/our-resorts/gallery, whose canonical is https://swandolphin.com/gallery. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 113 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
19 of 21 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.
About 1,570 words of copy
The homepage carries about 1,570 words of visible text.
8 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “BOOK NOW”.
28 calls to action
The homepage has 28 calls to action, for example “Book Now”, “Swan Reserve” and “Contact Us”.
2 short forms
2 short forms (2 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 4 phone links and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
4 other companies contacted
Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at swandolphin.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 27 issues on swandolphin.com, including 15 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.