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swisscare.it website review

Visit site (opens in a new tab)Reviewed 2 November 202655 issues · 100 checks

This review found 55 issues worth fixing on swisscare.it, 27 of them high impact, across 100 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.7 sMay 16Oct 312.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20262.1 s
Aug 8, 20262.2 s
Aug 15, 20262.3 s
Aug 22, 20262.4 s
Aug 29, 20262.5 s
Sep 5, 20262.4 s
Sep 12, 20262.3 s
Sep 19, 20262.2 s
Sep 26, 20262.1 s
Oct 3, 20262.0 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Oct 31, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
283 ms172 msMay 16Oct 31246 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026185 ms
May 23, 2026187 ms
May 30, 2026191 ms
Jun 6, 2026196 ms
Jun 13, 2026202 ms
Jun 20, 2026201 ms
Jun 27, 2026205 ms
Jul 4, 2026202 ms
Jul 11, 2026201 ms
Jul 18, 2026197 ms
Jul 25, 2026195 ms
Aug 1, 2026225 ms
Aug 8, 2026242 ms
Aug 15, 2026254 ms
Aug 22, 2026263 ms
Aug 29, 2026270 ms
Sep 5, 2026265 ms
Sep 12, 2026259 ms
Sep 19, 2026248 ms
Sep 26, 2026241 ms
Oct 3, 2026232 ms
Oct 10, 2026228 ms
Oct 17, 2026231 ms
Oct 24, 2026239 ms
Oct 31, 2026246 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of swisscare.it (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. swisscare.it at 1.0 s1.0 s
  2. swisscare.it at 2.0 s2.0 s
  3. swisscare.it at 3.0 s3.0 s
  4. swisscare.it at 4.0 s4.0 s
  5. swisscare.it at 5.0 s5.0 s
  6. swisscare.it at 6.0 s6.0 s
  7. swisscare.it at 7.0 s7.0 s
  8. swisscare.it at 8.0 s8.0 s

Speed

15 to fix10
  • Improve image delivery

    10.1 s · 10.2 MB

    22 images could be 10.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 10.1 s faster on a phone.

  • 48,992 HTML elements

    The page has 48,992 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused JavaScript

    2.3 s · 811 KiB

    About 811 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Use efficient cache lifetimes

    1.1 s · 777 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (777 KiB).

  • Render-blocking requests

    1.6 s

    36 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Reduce unused CSS

    1.1 s · 233 KiB

    About 233 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 10

    10/100

    Your mobile performance score is 10. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.0 s

    A phone's processor spends 9.0 s on main-thread work while loading, 4.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 2.2 s. During a long task the page ignores taps.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Cookiebot and others), adding 2.2 MB and 1.6 s of main-thread time.

  • Minify JavaScript

    900 ms · 207 KiB

    207 KiB could be saved by minifying JavaScript.

  • Google Tag Manager adds 585 ms

    585 ms

    Google Tag Manager costs a phone 585 ms of main-thread work and 670 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    300 ms · 26 KiB

    26 KiB could be saved by minifying CSS.

  • Facebook adds 260 ms

    260 ms

    Facebook costs a phone 260 ms of main-thread work and 280 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Cookiebot adds 227 ms

    227 ms

    Cookiebot costs a phone 227 ms of main-thread work and 474 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 61 KiB

    Polyfills for old browsers add 61 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.96

    0.96

    For real visitors the layout shifts by 0.96 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 60.5 s

    60.5 s

    Your largest element takes 60.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Il tuo glow, dopo l’estate.”.

  • Speed Index: 19.5 s

    19.5 s

    Visually, the page fills in at 19.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 69.7 s

    69.7 s

    The page becomes fully interactive after 69.7 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.582

    0.582

    The layout shifts by 0.582 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 1.6 s

    1.6 s

    Scripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Real-user INP: 236 ms

    236 ms

    Real visitors wait 236 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 30% slower for real visitors

    +30%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 185 ms to 246 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 20 images without width and height

    20 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 546 ms

    546 ms

    Real visitors wait 546 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

1 to fix33
  • Page weight: 17.5 MB in 349 requests

    17.5 MB

    Your homepage downloads 17.5 MB in 349 requests on a phone: images 14.0 MB (32), scripts 2.7 MB (241) and fonts 512 KiB (11). Under 2 MB keeps phones on slow connections fast.

  • About 5.0 g of CO₂ per visit

    4.97 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.97 g of CO₂e: 596.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

14 to fixGoogle 6883
  • 8 buttons without a name

    8 buttons have no accessible name, so screen readers announce just “button”.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • Interactive controls must not be nested (2 elements)

    Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 10 images without alt text

    10 images have no alt text, which hurts accessibility and image search.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 26 links without text

    26 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (6 elements)

    ARIA role should be appropriate for the element: 6 elements on the page fail this check, rated minor by axe-core.

  • Elements marked as presentational should be consistently ignored (6 elements)

    Elements marked as presentational should be consistently ignored: 6 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 14 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8581
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.nahrin.it/sitemap.xml, so Google discovers your pages only by following links.

  • 13 links crawlers can't follow

    13 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 85 internal links, 19 external

    The homepage links to 85 pages on swisscare.it and 19 external pages.

5 checks passed
  • Meta description: 145 characters

    Your meta description is 145 characters: “Scopri la vasta gamma di prodotti Nahrin. Cosmetici e Integratori naturali in formule Complex studiate per garantire ri…”.

  • Title: 40 characters

    Your title is a healthy 40 characters: “Nahrin- Cosmetici e Integratori Naturali”.

  • Canonical URL set

    The canonical URL is https://www.nahrin.it/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.nahrin.it/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (503 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix93
  • 15 pages share a meta description

    https://www.nahrin.it/chi-siamo, https://www.nahrin.it/inci-e-lista-rossa, https://www.nahrin.it/contact, https://www.nahrin.it/iscrizione-alla-newsletter, https://www.nahrin.it/integrazione-e-benessere and https://www.nahrin.it/integrazione-e-benessere/difese-naturali and 9 others use the same meta description. A description written for each page earns more clicks.

  • 3 pages without an H1

    https://www.nahrin.it/chi-siamo, https://www.nahrin.it/inci-e-lista-rossa and https://www.nahrin.it/iscrizione-alla-newsletter have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 59 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 6588
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Error: <path> attribute d: Expected number, "…1429.311-618.367...".”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    83 of 98 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix57
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 12 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 753 words of copy

    The homepage carries about 753 words of visible text.

3 checks passed
  • 14 short forms

    14 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel, HubSpot and TikTok Pixel.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies (measured from a US location before any click).

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at swisscare.it, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
HubSpot CMS
E-commerce
Magento
Analytics
Google Tag Manager
Hosting
Retelit Digital Services S.p.A.

Upkeep, stack, hiring and company data from programmable.info

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