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swisscare.it website review
Visit site (opens in a new tab)Reviewed 2 November 202655 issues · 100 checks
This review found 55 issues worth fixing on swisscare.it, 27 of them high impact, across 100 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
59F- #102,318 of 104,602 reviewed websitesbeats 2%
- #58,129 of 58,557 online storesbeats 1%
- #607 of 653 Magento storesbeats 6%
Closest competitors among Magento stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 185 ms |
| May 23, 2026 | 187 ms |
| May 30, 2026 | 191 ms |
| Jun 6, 2026 | 196 ms |
| Jun 13, 2026 | 202 ms |
| Jun 20, 2026 | 201 ms |
| Jun 27, 2026 | 205 ms |
| Jul 4, 2026 | 202 ms |
| Jul 11, 2026 | 201 ms |
| Jul 18, 2026 | 197 ms |
| Jul 25, 2026 | 195 ms |
| Aug 1, 2026 | 225 ms |
| Aug 8, 2026 | 242 ms |
| Aug 15, 2026 | 254 ms |
| Aug 22, 2026 | 263 ms |
| Aug 29, 2026 | 270 ms |
| Sep 5, 2026 | 265 ms |
| Sep 12, 2026 | 259 ms |
| Sep 19, 2026 | 248 ms |
| Sep 26, 2026 | 241 ms |
| Oct 3, 2026 | 232 ms |
| Oct 10, 2026 | 228 ms |
| Oct 17, 2026 | 231 ms |
| Oct 24, 2026 | 239 ms |
| Oct 31, 2026 | 246 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
10.1 s · 10.2 MB22 images could be 10.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 10.1 s faster on a phone.
48,992 HTML elements
The page has 48,992 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused JavaScript
2.3 s · 811 KiBAbout 811 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.
Use efficient cache lifetimes
1.1 s · 777 KiB25 files are served with short cache lifetimes, so returning visitors download them again (777 KiB).
Render-blocking requests
1.6 s36 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Reduce unused CSS
1.1 s · 233 KiBAbout 233 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 10
10/100Your mobile performance score is 10. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.0 s
A phone's processor spends 9.0 s on main-thread work while loading, 4.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 2.2 s. During a long task the page ignores taps.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Cookiebot and others), adding 2.2 MB and 1.6 s of main-thread time.
Minify JavaScript
900 ms · 207 KiB207 KiB could be saved by minifying JavaScript.
Google Tag Manager adds 585 ms
585 msGoogle Tag Manager costs a phone 585 ms of main-thread work and 670 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify CSS
300 ms · 26 KiB26 KiB could be saved by minifying CSS.
Facebook adds 260 ms
260 msFacebook costs a phone 260 ms of main-thread work and 280 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Cookiebot adds 227 ms
227 msCookiebot costs a phone 227 ms of main-thread work and 474 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 61 KiBPolyfills for old browsers add 61 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.96
0.96For real visitors the layout shifts by 0.96 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 60.5 s
60.5 sYour largest element takes 60.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Il tuo glow, dopo l’estate.”.
Speed Index: 19.5 s
19.5 sVisually, the page fills in at 19.5 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 69.7 s
69.7 sThe page becomes fully interactive after 69.7 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.582
0.582The layout shifts by 0.582 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 1.6 s
1.6 sScripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
Real-user INP: 236 ms
236 msReal visitors wait 236 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 30% slower for real visitors
+30%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 185 ms to 246 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
20 images without width and height
20 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user LCP: 2.3 s
2.3 sReal visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 546 ms
546 msReal visitors wait 546 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 17.5 MB in 349 requests
17.5 MBYour homepage downloads 17.5 MB in 349 requests on a phone: images 14.0 MB (32), scripts 2.7 MB (241) and fonts 512 KiB (11). Under 2 MB keeps phones on slow connections fast.
About 5.0 g of CO₂ per visit
4.97 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.97 g of CO₂e: 596.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
8 buttons without a name
8 buttons have no accessible name, so screen readers announce just “button”.
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
Interactive controls must not be nested (2 elements)
Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
10 images without alt text
10 images have no alt text, which hurts accessibility and image search.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
26 links without text
26 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (6 elements)
ARIA role should be appropriate for the element: 6 elements on the page fail this check, rated minor by axe-core.
Elements marked as presentational should be consistently ignored (6 elements)
Elements marked as presentational should be consistently ignored: 6 elements on the page fail this check, rated minor by axe-core.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 14 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.nahrin.it/sitemap.xml, so Google discovers your pages only by following links.
13 links crawlers can't follow
13 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
85 internal links, 19 external
The homepage links to 85 pages on swisscare.it and 19 external pages.
5 checks passed
Meta description: 145 characters
Your meta description is 145 characters: “Scopri la vasta gamma di prodotti Nahrin. Cosmetici e Integratori naturali in formule Complex studiate per garantire ri…”.
Title: 40 characters
Your title is a healthy 40 characters: “Nahrin- Cosmetici e Integratori Naturali”.
Canonical URL set
The canonical URL is https://www.nahrin.it/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://www.nahrin.it/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (503 words), so crawlers that don't run JavaScript still read it.
Other pages
15 pages share a meta description
https://www.nahrin.it/chi-siamo, https://www.nahrin.it/inci-e-lista-rossa, https://www.nahrin.it/contact, https://www.nahrin.it/iscrizione-alla-newsletter, https://www.nahrin.it/integrazione-e-benessere and https://www.nahrin.it/integrazione-e-benessere/difese-naturali and 9 others use the same meta description. A description written for each page earns more clicks.
3 pages without an H1
https://www.nahrin.it/chi-siamo, https://www.nahrin.it/inci-e-lista-rossa and https://www.nahrin.it/iscrizione-alla-newsletter have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 59 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Error: <path> attribute d: Expected number, "…1429.311-618.367...".”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
83 of 98 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 12 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 753 words of copy
The homepage carries about 753 words of visible text.
3 checks passed
14 short forms
14 short forms (4 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager, Meta Pixel, HubSpot and TikTok Pixel.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
21 cookies set on arrival
21Opening the homepage sets 21 cookies (measured from a US location before any click).
24 other companies contacted
Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at swisscare.it, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- HubSpot CMS
- E-commerce
- Magento
- Analytics
- Google Tag Manager
- Hosting
- Retelit Digital Services S.p.A.
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 55 issues on swisscare.it, including 26 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.