swissmedicus.it website review

25 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

The page has 4,683 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 84. Pages that score under 90 lose visitors before the first paint.

About 782 KiB of JavaScript is downloaded but never used on this page.

7 third-party services load with your homepage (Google Tag Manager, Shopify and seguno.com and others), adding 1.2 MB and 607 ms of main-thread time.

Google Tag Manager costs a phone 506 ms of main-thread work and 502 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 images could be 356 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

A phone's processor spends 3.3 s on main-thread work while loading, 852 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

7 long tasks block the main thread while loading, the longest for 316 ms. During a long task the page ignores taps.

Shopify costs a phone 88 ms of main-thread work and 580 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 files are served with short cache lifetimes, so returning visitors download them again (104 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The page becomes fully interactive after 14.9 s. Good is under 3.8 s.

Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Scripts block taps and scrolling for 331 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 214 ms to 197 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.1 MB in 201 requests on a phone: scripts 1.6 MB (65), images 692 KiB (46) and other files 553 KiB (39). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example chamomile-flower_2.png at 359 px wide, shown at 76 px. Resized copies would save about 29 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.87 g of CO₂e: 104.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

71 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 tap target is too small or too close together to hit reliably with a finger.

6 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

Your title is 100 characters, so Google will cut it off around 60: “SwissMedicus - Balsamo di cavallo, Unicatum, balsamo alla cannella, unguento al tasso – S…”.

Your meta description is 164 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

Your <h1> is empty.

The homepage links to 162 pages on swissmedicus.it and 6 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://www.swissmedicus.it/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.swissmedicus.it/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.swissmedicus.it/collections/all, https://www.swissmedicus.it/customer_authentication/redirect, https://www.swissmedicus.it/policies/shipping-policy, https://www.swissmedicus.it/collections/piu-venduto, https://www.swissmedicus.it/collections/nuovo and https://www.swissmedicus.it/collections/alle-produkte have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.swissmedicus.it/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 82 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Uncaught Error: Goaffpro is already loaded. This message prevents duplicate loading of the script. Kindly ignore.”.

Large scripts ship without source maps.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Social proof on the homepage: 25 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 993 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 14 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.