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swissvax.de website review
Visit site (opens in a new tab)Reviewed 13 November 202635 issues · 84 checks
This review found 35 issues worth fixing on swissvax.de, 12 of them high impact, across 84 checks. The most urgent: page weight: 31.8 MB in 355 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #71,928 of 108,860 reviewed websitesbeats 30%
- #45,809 of 61,765 online storesbeats 22%
- #43,331 of 56,365 Shopify storesbeats 19%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.2 s |
| Jul 4, 2026 | 1.2 s |
| Jul 11, 2026 | 1.2 s |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.0 s |
| Aug 8, 2026 | 978 ms |
| Aug 15, 2026 | 990 ms |
| Aug 22, 2026 | 1.0 s |
| Aug 29, 2026 | 1.1 s |
| Sep 5, 2026 | 1.1 s |
| Sep 12, 2026 | 1.1 s |
| Sep 19, 2026 | 1.1 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.2 s |
| Oct 24, 2026 | 1.1 s |
| Oct 31, 2026 | 1.1 s |
| Nov 7, 2026 | 1.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 127 ms |
| May 30, 2026 | 124 ms |
| Jun 6, 2026 | 133 ms |
| Jun 13, 2026 | 152 ms |
| Jun 20, 2026 | 169 ms |
| Jun 27, 2026 | 185 ms |
| Jul 4, 2026 | 193 ms |
| Jul 11, 2026 | 188 ms |
| Jul 18, 2026 | 195 ms |
| Jul 25, 2026 | 201 ms |
| Aug 1, 2026 | 204 ms |
| Aug 8, 2026 | 210 ms |
| Aug 15, 2026 | 215 ms |
| Aug 22, 2026 | 228 ms |
| Aug 29, 2026 | 245 ms |
| Sep 5, 2026 | 255 ms |
| Sep 12, 2026 | 253 ms |
| Sep 19, 2026 | 270 ms |
| Sep 26, 2026 | 285 ms |
| Oct 3, 2026 | 295 ms |
| Oct 10, 2026 | 297 ms |
| Oct 17, 2026 | 287 ms |
| Oct 24, 2026 | 271 ms |
| Oct 31, 2026 | 246 ms |
| Nov 7, 2026 | 235 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 6.4 s
A phone's processor spends 6.4 s on main-thread work while loading, 3.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (hcaptcha.com, Google Tag Manager and Shopify and others), adding 2.5 MB and 2.1 s of main-thread time.
hcaptcha.com adds 974 ms
974 mshcaptcha.com costs a phone 974 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 51
51/100Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
820 KiBAbout 820 KiB of JavaScript is downloaded but never used on this page.
Google Tag Manager adds 374 ms
374 msGoogle Tag Manager costs a phone 374 ms of main-thread work and 387 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
406 KiB18 files are served with short cache lifetimes, so returning visitors download them again (406 KiB).
Shopify adds 278 ms
278 msShopify costs a phone 278 ms of main-thread work and 575 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 329 ms. During a long task the page ignores taps.
Facebook adds 269 ms
269 msFacebook costs a phone 269 ms of main-thread work and 249 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,081 HTML elements
The page has 2,081 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Render-blocking requests
150 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Improve image delivery
42 KiB2 images could be 42 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
25 KiBPolyfills for old browsers add 25 KiB JavaScript that modern phones do not need.
Reduce unused CSS
19 KiBAbout 19 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 112 ms
112 msYour server sent the HTML in 112 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 31.4 s
31.4 sThe page becomes fully interactive after 31.4 s. Good is under 3.8 s.
Speed Index: 12.6 s
12.6 sVisually, the page fills in at 12.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.6 s
1.6 sScripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.
Real-user INP: 236 ms
236 msReal visitors wait 236 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 92% slower for real visitors
+92%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 127 ms to 235 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest Contentful Paint: 4.0 s
4.0 sYour largest element takes 4.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
7 checks passed
Real-user LCP: 1.0 s
1.0 sReal visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 481 ms
481 msReal visitors wait 481 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 21% faster for real visitors
-21%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.028
0.028The layout barely moves while loading (CLS 0.028, good is under 0.1).
Images and page weight
Page weight: 31.8 MB in 355 requests
31.8 MBYour homepage downloads 31.8 MB in 355 requests on a phone: media 26.5 MB (2), scripts 2.5 MB (77) and other files 1.4 MB (228). Under 2 MB keeps phones on slow connections fast.
About 9.0 g of CO₂ per visit
9.02 gBy the Sustainable Web Design model, a visit to your homepage emits about 9.02 g of CO₂e: 1082.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Unlabelled dropdowns
2 dropdowns have no label.
10 text elements with low contrast
10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (32 elements)
All page content should be contained by landmarks: 32 elements on the page fail this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (107 characters)
Your title is 107 characters, so Google will cut it off around 60: “Swissvax – Premium Autopflege, Polituren & Autowachs seit 1930 – SWISSVAX Logistics UG (h…”.
6 links with vague text
6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
188 internal links, 10 external
The homepage links to 188 pages on swissvax.de and 10 external pages.
7 checks passed
Meta description: 154 characters
Your meta description is 154 characters: “Handgefertigte Autopflege aus der Schweiz: Autowachse, Polituren, Lederpflege und Detailing-Produkte. OEM-Partner von R…”.
One H1 headline
Your main headline reads: “Premium Autowachs & Autopflege”.
Canonical URL set
The canonical URL is https://swissvax.de/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://swissvax.de/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,011 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://swissvax.de/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
https://swissvax.de/collections/quick-detailing/oberflache_lack is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 102 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=211058975&tm=gtm002&Ver=2&mid=a3a3ded2-f3fc-4257-8d8c-caba69d56807&bo=3&sid=cc699790df5b11f1900451e30b5565e4&vid=cc69c8a0df5b11f1b9ca2f10eafa4a46&vids=1&msclkid=N&pi=9.
5 small tap targets
5 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 766 words of copy
The homepage carries about 766 words of visible text.
3 checks passed
3 calls to action
The homepage has 3 calls to action, for example “ZubehörDuftkerze Senaï €79,00 Shop →”, “ZubehörDuftkerze Utopia €79,00 Shop →” and “ZubehörULTRA-DRY anthrazit €34,00 Shop →”.
5 short forms
5 short forms (1 field at most) are right on the homepage, asking for an email.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
29 other companies contacted
Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at swissvax.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 4 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Gdpr Backpack · Upcart · 61f56232
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on swissvax.de, including 18 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.