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swissvax.it website review
Visit site (opens in a new tab)Reviewed 11 November 202633 issues · 76 checks
This review found 33 issues worth fixing on swissvax.it, 12 of them high impact, across 76 checks. The most urgent: page weight: 5.7 MB in 399 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73C- #81,018 of 108,867 reviewed websitesbeats 22%
- #50,684 of 61,767 online storesbeats 15%
- #47,531 of 56,365 Shopify storesbeats 13%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.2 s |
| Jun 27, 2026 | 1.2 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.6 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Jun 6, 2026 | 180 ms |
| Jun 13, 2026 | 188 ms |
| Jun 20, 2026 | 206 ms |
| Jun 27, 2026 | 222 ms |
| Jul 4, 2026 | 263 ms |
| Jul 11, 2026 | 273 ms |
| Jul 18, 2026 | 294 ms |
| Sep 5, 2026 | 352 ms |
| Sep 26, 2026 | 348 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 5.3 s
A phone's processor spends 5.3 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (hcaptcha.com, swissvax.de and Google Tag Manager and others), adding 3.1 MB and 2.0 s of main-thread time.
Mobile performance score: 58
58/100Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.
hcaptcha.com adds 821 ms
821 mshcaptcha.com costs a phone 821 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
816 KiBAbout 816 KiB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
387 KiB17 files are served with short cache lifetimes, so returning visitors download them again (387 KiB).
swissvax.de adds 308 ms
308 msswissvax.de costs a phone 308 ms of main-thread work and 382 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 223 ms
223 msShopify costs a phone 223 ms of main-thread work and 805 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 259 ms
259 msGoogle Tag Manager costs a phone 259 ms of main-thread work and 387 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 251 ms. During a long task the page ignores taps.
2,081 HTML elements
The page has 2,081 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Render-blocking requests
150 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.
Improve image delivery
71 KiB2 images could be 71 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
27 KiBPolyfills for old browsers add 27 KiB JavaScript that modern phones do not need.
Reduce unused CSS
19 KiBAbout 19 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 95 ms
95 msYour server sent the HTML in 95 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 32.5 s
32.5 sThe page becomes fully interactive after 32.5 s. Good is under 3.8 s.
Speed Index: 13.6 s
13.6 sVisually, the page fills in at 13.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 808 ms
808 msScripts block taps and scrolling for 808 ms in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 4.1 s
4.1 sYour largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Tap response (INP) got 90% slower for real visitors
+90%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 180 ms to 348 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.011
0.011The layout barely moves while loading (CLS 0.011, good is under 0.1).
Images and page weight
Page weight: 5.7 MB in 399 requests
5.7 MBYour homepage downloads 5.7 MB in 399 requests on a phone: scripts 2.5 MB (76), other files 1.7 MB (275) and images 639 KiB (28). Under 2 MB keeps phones on slow connections fast.
About 1.6 g of CO₂ per visit
1.61 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.61 g of CO₂e: 193.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Unlabelled dropdowns
2 dropdowns have no label.
9 text elements with low contrast
9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (32 elements)
All page content should be contained by landmarks: 32 elements on the page fail this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (97 characters)
Your title is 97 characters, so Google will cut it off around 60: “Swissvax – Cura auto premium, polish e cera dal 1930 – SWISSVAX Logistics UG (haftungsbes…”.
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://swissvax.de)”.
188 internal links, 10 external
The homepage links to 188 pages on swissvax.it and 10 external pages.
6 checks passed
Meta description: 145 characters
Your meta description is 145 characters: “Cura auto svizzera artigianale: cere Carnauba, polish, cura della pelle e prodotti detailing. Partner OEM di Rolls-Royc…”.
One H1 headline
Your main headline reads: “Cera per auto premium e cura dell'auto”.
Canonical URL set
The canonical URL is https://swissvax.it/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://swissvax.it/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://swissvax.it/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,261 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page hidden from search
https://swissvax.it/collections/quick-detailing/oberflache_lack is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 106 found) and read each the way a search engine does.
6 checks passed
Linked pages load
13 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 13 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=211058975&tm=gtm002&Ver=2&mid=d3b1c8d8-5413-4fea-b1fb-c34d72c12262&bo=3&sid=bf62f7c0ddc911f1bd66e3c45b65f674&vid=bf6315d0ddc911f199a367f9bbabe78b&vids=1&msclkid=N&pi=9.
4 small tap targets
4 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 938 words of copy
The homepage carries about 938 words of visible text.
3 checks passed
1 call to action
The homepage has 1 call to action, for example “AccessoriBuono regalo From €50,00 Shop →”.
5 short forms
5 short forms (1 field at most) are right on the homepage, asking for an email.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
20 cookies set on arrival
20Opening the homepage sets 20 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
29 other companies contacted
Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at swissvax.it, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify;Shopify Plus
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on swissvax.it, including 16 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.