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swissvax.es website review

Visit site (opens in a new tab)Reviewed 13 November 202634 issues · 77 checks

This review found 34 issues worth fixing on swissvax.es, 18 of them high impact, across 77 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.2 sJun 27Sep 191.3 s
Show as table
DateReal-visitor load time (LCP)
Jun 27, 20261.6 s
Aug 22, 20261.3 s
Aug 29, 20261.4 s
Sep 5, 20261.3 s
Sep 12, 20261.4 s
Sep 19, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
345 ms284 msJun 27Sep 19335 ms
Show as table
DateReal-visitor tap response (INP)
Jun 27, 2026291 ms
Aug 22, 2026301 ms
Aug 29, 2026315 ms
Sep 5, 2026294 ms
Sep 12, 2026338 ms
Sep 19, 2026335 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of swissvax.es (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. swissvax.es at 1.5 s1.5 s
  2. swissvax.es at 2.9 s2.9 s
  3. swissvax.es at 4.4 s4.4 s
  4. swissvax.es at 5.9 s5.9 s
  5. swissvax.es at 7.3 s7.3 s
  6. swissvax.es at 8.8 s8.8 s
  7. swissvax.es at 10.3 s10.3 s
  8. swissvax.es at 11.7 s11.7 s

Speed

11 to fix32
  • Reduce unused JavaScript

    3.6 s · 824 KiB

    About 824 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.

  • Use efficient cache lifetimes

    1.5 s · 380 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (380 KiB).

  • hcaptcha.com adds 1.1 s

    1.1 s

    hcaptcha.com costs a phone 1.1 s of main-thread work and 1.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 32

    32/100

    Your mobile performance score is 32. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.7 s

    A phone's processor spends 6.7 s on main-thread work while loading, 3.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (hcaptcha.com, swissvax.de and Google Tag Manager and others), adding 2.9 MB and 2.6 s of main-thread time.

  • swissvax.de adds 451 ms

    451 ms

    swissvax.de costs a phone 451 ms of main-thread work and 382 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 363 ms

    363 ms

    Google Tag Manager costs a phone 363 ms of main-thread work and 387 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 388 ms. During a long task the page ignores taps.

  • Shopify adds 254 ms

    254 ms

    Shopify costs a phone 254 ms of main-thread work and 630 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,082 HTML elements

    The page has 2,082 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    50 ms · 184 KiB

    6 images could be 184 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

  • Render-blocking requests

    150 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    25 KiB

    Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    19 KiB

    About 19 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix37
  • Largest Contentful Paint: 26.4 s

    26.4 s

    Your largest element takes 26.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 33.4 s

    33.4 s

    The page becomes fully interactive after 33.4 s. Good is under 3.8 s.

  • Speed Index: 14.6 s

    14.6 s

    Visually, the page fills in at 14.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.6 s

    1.6 s

    Scripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 291 ms to 335 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 32.0 MB in 396 requests

    32.0 MB

    Your homepage downloads 32.0 MB in 396 requests on a phone: media 26.5 MB (2), scripts 2.5 MB (76) and other files 1.6 MB (271). Under 2 MB keeps phones on slow connections fast.

  • About 9.1 g of CO₂ per visit

    9.07 g

    By the Sustainable Web Design model, a visit to your homepage emits about 9.07 g of CO₂e: 1087.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8893
  • Unlabelled dropdowns

    2 dropdowns have no label.

  • 9 text elements with low contrast

    9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (32 elements)

    All page content should be contained by landmarks: 32 elements on the page fail this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9284
  • Title is long (125 characters)

    Your title is 125 characters, so Google will cut it off around 60: “Swissvax – Cuidado del automóvil, pulimentos y ceras para automóviles desde 1930 – SWISSV…”.

  • Meta description is long (238 characters)

    Your meta description is 238 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://swissvax.de)”.

  • 188 internal links, 10 external

    The homepage links to 188 pages on swissvax.es and 10 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Cera para coches premium y cuidado automotriz”.

  • Canonical URL set

    The canonical URL is https://swissvax.es/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://swissvax.es/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://swissvax.es/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,368 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 107 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    2 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 2 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 2 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=211058975&tm=gtm002&Ver=2&mid=adb3420b-f538-48bf-89c2-444b54c0b513&bo=2&sid=80923b30df6411f1be27b3d2ba82374b&vid=80926890df6411f18b78bfd972d1e237&vids=1&msclkid=N&pi=9.

  • 5 small tap targets

    5 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,023 words of copy

    The homepage carries about 1,023 words of visible text.

2 checks passed
  • 5 short forms

    5 short forms (1 field at most) are right on the homepage, asking for an email.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at swissvax.es, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Gdpr Backpack · 61f56232 · Upcart

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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