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teavana.com website review
Visit site (opens in a new tab)Reviewed 4 November 202647 issues · 72 checks
This review found 47 issues worth fixing on teavana.com, 26 of them high impact, across 72 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
53FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.3 s |
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.3 s |
| Oct 17, 2026 | 2.3 s |
| Oct 24, 2026 | 2.3 s |
| Oct 31, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 97 ms |
| May 23, 2026 | 97 ms |
| May 30, 2026 | 100 ms |
| Jun 6, 2026 | 104 ms |
| Jun 13, 2026 | 104 ms |
| Jun 20, 2026 | 104 ms |
| Jun 27, 2026 | 104 ms |
| Jul 4, 2026 | 104 ms |
| Jul 11, 2026 | 106 ms |
| Jul 18, 2026 | 111 ms |
| Jul 25, 2026 | 112 ms |
| Aug 1, 2026 | 113 ms |
| Aug 8, 2026 | 114 ms |
| Aug 15, 2026 | 112 ms |
| Aug 22, 2026 | 110 ms |
| Aug 29, 2026 | 104 ms |
| Sep 5, 2026 | 103 ms |
| Sep 12, 2026 | 99 ms |
| Sep 19, 2026 | 99 ms |
| Sep 26, 2026 | 99 ms |
| Oct 3, 2026 | 101 ms |
| Oct 10, 2026 | 101 ms |
| Oct 17, 2026 | 101 ms |
| Oct 24, 2026 | 101 ms |
| Oct 31, 2026 | 101 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.1 s
1.7 s
2.2 s
2.8 s
3.4 s
3.9 s
4.5 s
Speed
Reduce unused JavaScript
39.1 s · 4.0 MBAbout 4.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 39.1 s faster on a phone.
Use efficient cache lifetimes
19.3 s · 4.9 MB129 files are served with short cache lifetimes, so returning visitors download them again (4.9 MB).
Render-blocking requests
4.7 s15 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.7 s.
Avoid multiple page redirects
4.4 sThe page goes through 3 redirects before it starts loading, costing about 4.4 s. Link and advertise the final URL directly.
Duplicated JavaScript
1.2 s · 690 KiB690 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 1.2 s faster on a phone.
Main-thread work: 10.5 s
A phone's processor spends 10.5 s on main-thread work while loading, 5.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 5
5/100Your mobile performance score is 5. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Reduce unused CSS
600 ms · 117 KiBAbout 117 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 578 ms. During a long task the page ignores taps.
2,855 HTML elements
The page has 2,855 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Minify JavaScript
280 ms · 14 KiB14 KiB could be saved by minifying JavaScript.
Improve image delivery
93 KiB1 image could be 93 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
1 third-party service on the page
1 third-party service load with your homepage (Google Fonts), adding 172 KiB and 0 ms of main-thread time.
Minify CSS
7 KiB7 KiB could be saved by minifying CSS.
Legacy JavaScript
6 KiBPolyfills for old browsers add 6 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 86 ms
86 msYour server sent the HTML in 86 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.71
0.71For real visitors the layout shifts by 0.71 (75th percentile). Good is under 0.1.
First Contentful Paint: 22.1 s
22.1 sThe first text or image appears after 22.1 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 70.0 s
70.0 sYour largest element takes 70.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Starbucks Customer Service search Suggestions: Missing star…”.
Speed Index: 23.2 s
23.2 sVisually, the page fills in at 23.2 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 74.0 s
74.0 sThe page becomes fully interactive after 74.0 s. Good is under 3.8 s.
Total Blocking Time: 4.3 s
4.3 sScripts block taps and scrolling for 4.3 s in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.463
0.463The layout shifts by 0.463 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Largest content (LCP) got 73% slower for real visitors
+73%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.3 s
2.3 sReal visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 97 ms to 101 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 100 ms
100 msReal visitors wait 100 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 607 ms
607 msReal visitors wait 607 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 12.3 MB in 330 requests
12.3 MBYour homepage downloads 12.3 MB in 330 requests on a phone: scripts 9.8 MB (244), fonts 782 KiB (14) and other files 654 KiB (36). Under 2 MB keeps phones on slow connections fast.
About 3.5 g of CO₂ per visit
3.48 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.48 g of CO₂e: 418.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
1 checks passed
7 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 10 WCAG 2.2 A/AA and best-practice rules on the phone render: 7 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
robots.txt blocks all crawlers
Your robots.txt disallows the whole site for every crawler, so search engines are told to stay out.
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Blocked from indexing
Google's crawler is blocked from indexing this page.
Title is short (14 characters)
Your title is only 14 characters: “Redirecting...”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://customerservice.starbucks.com/sitemap.xml, so Google discovers your pages only by following links.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
AI search readiness
robots.txt blocks 6 AI answer engine crawlers
6 of 6Your robots.txt shuts out ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.
Most text only appears after JavaScript runs
0%A phone browser shows 4,747 words, but the HTML your server sends has only 9. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://customerservice.starbucks.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 5 crawlers
robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.
Best practices
Deprecated browser APIs
The page uses 4 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Error: [$compile:tpload] http://errors.angularjs.xlts.dev/1.5.26/$compile/tpload?p0=angular.do%3Fsysparm_type%3Dget_par…”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 4,747 words of copy
The homepage carries about 4,747 words of visible text.
Privacy and tracking
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 other company contacted
Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at teavana.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Hosting
- Securityservices
Company
- Founded
- 1997
- Headquarters
- Atlanta
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 47 issues on teavana.com, including 20 speed issues, 12 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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