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techmetals.com website review
Visit site (opens in a new tab)Reviewed 25 October 202647 issues · 113 checks
This review found 47 issues worth fixing on techmetals.com, 19 of them high impact, across 113 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #35,366 of 80,638 reviewed websitesbeats 51%
- #20,632 of 39,668 online storesbeats 42%
- #580 of 2,105 WooCommerce storesbeats 68%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.4 s |
| May 9, 2026 | 2.1 s |
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 97 ms |
| May 9, 2026 | 99 ms |
| May 16, 2026 | 95 ms |
| May 23, 2026 | 95 ms |
| May 30, 2026 | 97 ms |
| Jun 6, 2026 | 94 ms |
| Jun 13, 2026 | 97 ms |
| Jun 20, 2026 | 97 ms |
| Jun 27, 2026 | 96 ms |
| Jul 4, 2026 | 87 ms |
| Jul 11, 2026 | 92 ms |
| Jul 18, 2026 | 88 ms |
| Jul 25, 2026 | 87 ms |
| Aug 1, 2026 | 95 ms |
| Aug 8, 2026 | 100 ms |
| Aug 15, 2026 | 105 ms |
| Aug 22, 2026 | 109 ms |
| Aug 29, 2026 | 99 ms |
| Sep 5, 2026 | 92 ms |
| Sep 12, 2026 | 78 ms |
| Sep 19, 2026 | 76 ms |
| Sep 26, 2026 | 78 ms |
| Oct 3, 2026 | 80 ms |
| Oct 10, 2026 | 88 ms |
| Oct 17, 2026 | 88 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
21.6 s · 5.3 MB134 files are served with short cache lifetimes, so returning visitors download them again (5.3 MB).
Improve image delivery
10.6 s · 2.3 MB14 images could be 2.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 10.6 s faster on a phone.
Reduce unused JavaScript
4.2 s · 898 KiBAbout 898 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.2 s faster on a phone.
Render-blocking requests
4.7 s53 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.7 s.
Reduce unused CSS
1.2 s · 203 KiBAbout 203 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Mobile performance score: 37
37/100Your mobile performance score is 37 (desktop: 53). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Olark and srcspot.com and others), adding 1.5 MB and 1.4 s of main-thread time.
Google Tag Manager adds 781 ms
781 msGoogle Tag Manager costs a phone 781 ms of main-thread work and 876 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Olark adds 466 ms
466 msOlark costs a phone 466 ms of main-thread work and 467 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
450 ms · 36 KiB36 KiB could be saved by minifying JavaScript.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 346 ms. During a long task the page ignores taps.
Main-thread work: 3.3 s
A phone's processor spends 3.3 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Minify CSS
14 KiB14 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 29 ms
29 msYour server sent the HTML in 29 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user TTFB: 1.8 s
1.8 sReal visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 31.0 s
31.0 sYour largest element takes 31.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “For over 50 years, Techmetals, Inc. has been recognized as …”.
Time to Interactive: 31.1 s
31.1 sThe page becomes fully interactive after 31.1 s. Good is under 3.8 s.
First Contentful Paint: 6.0 s
6.0 sThe first text or image appears after 6.0 s on a phone. Good is under 1.8 s.
Speed Index: 11.6 s
11.6 sVisually, the page fills in at 11.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 809 ms
809 msScripts block taps and scrolling for 809 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
7 checks passed
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 88 ms
88 msReal visitors wait 88 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Tap response (INP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 97 ms to 88 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 30% faster for real visitors
-30%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.4 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 6.6 MB in 172 requests
6.6 MBYour homepage downloads 6.6 MB in 172 requests on a phone: images 4.0 MB (28), scripts 1.8 MB (74) and stylesheets 303 KiB (40). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
NIST800_171-300x212.jpg weighs 576 KiB. On a phone connection a single image that size takes seconds.
8 images in older formats
8 images (1.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image far larger than shown
161 KiB1 image is downloaded at several times the size a phone draws it, for example header2025.jpg at 1,600 px wide, shown at 390 px. Resized copies would save about 161 KiB.
2 images below the first screen load straight away
2 images further down the page (86 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.9 g of CO₂ per visit
1.87 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.87 g of CO₂e: 224.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
18 text elements with low contrast
18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
6 tap targets too small
6 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (9 elements)
All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
ARIA role should be appropriate for the element (6 elements)
ARIA role should be appropriate for the element: 6 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (6 elements).
2 checks passed
Every image has alt text
All 19 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (66 characters)
Your title is 66 characters, so Google will cut it off around 60: “Metal Plating | Metal Finishing | Industrial Coatings | Techmetals”.
6 links crawlers can't follow
6 links have no real href, so search engines can't follow them.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
257 internal links, 9 external
The homepage links to 257 pages on techmetals.com and 9 external pages.
6 checks passed
Meta description: 135 characters
Your meta description is 135 characters: “Techmetals leads the metal plating industry with high-quality finishes and industrial coatings. Certified by Nadcap, IS…”.
Canonical URL set
The canonical URL is https://techmetals.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://techmetals.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,619 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
/about-us and /about-us-2 all use the title “Best of the Metal Plating Companies | Metal Finishing | Techmetals, I…”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
/tradeshow-appearances has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
/about-us and /about-us-2 use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /about-us, whose canonical is /about-us-2. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
14 pages without an H1
/about-us, /about-us-2, /videos, /facilities, /techmetals-news and /customer-survey and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
11 pages slow to respond
/videos, /facilities, /why-choose-techmetals, /techmetals-news, /customer-survey and /tradeshow-appearances and 5 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 88 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
8 small tap targets
8 of 40 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (techmetals.com).
Valid certificate (82 days left)
The certificate from Let's Encrypt · YR2 verifies for techmetals.com and is valid for another 82 days.
http:// redirects to https
http://techmetals.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 43 links work
All 43 links checked from your homepage (40 internal, 3 external) answered without errors; 1 did not answer within 5 s.
Domain and trust
No CAA record
techmetals.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
techmetals.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 30 years old
30 yearstechmetals.com was registered in Oct 1995 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Oct 2027
techmetals.com is registered until Oct 2027.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 825 words of copy
The homepage carries about 825 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Quote/Contact”.
10 calls to action
The homepage has 10 calls to action, for example “Quote/Contact”, “REQUEST A QUOTE” and “Contact Us”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:66.117.238.138 include:_spf.salesforce.com include:zohomail.com include:spf.protection.outlook.com -all”.
DKIM signing found
A DKIM key is published (selector “zoho”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Analytics | Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 47 issues on techmetals.com, including 20 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.