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telavox.se website review

Visit site (opens in a new tab)Reviewed 2 November 202630 issues · 93 checks

This review found 30 issues worth fixing on telavox.se, 9 of them high impact, across 93 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.2 s3.3 sMay 16Oct 314.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.4 s
May 23, 20263.5 s
May 30, 20263.5 s
Jun 6, 20263.5 s
Jun 13, 20263.5 s
Jun 20, 20263.5 s
Jun 27, 20263.5 s
Jul 4, 20263.5 s
Jul 11, 20263.6 s
Jul 18, 20263.6 s
Jul 25, 20263.7 s
Aug 1, 20263.8 s
Aug 8, 20263.9 s
Aug 15, 20263.8 s
Aug 22, 20263.7 s
Aug 29, 20263.7 s
Sep 5, 20263.7 s
Sep 12, 20263.7 s
Sep 19, 20263.8 s
Sep 26, 20263.8 s
Oct 3, 20263.8 s
Oct 10, 20264.0 s
Oct 17, 20264.0 s
Oct 24, 20264.1 s
Oct 31, 20264.0 s
Real-visitor tap response (INP)75th percentile, phones
130 ms110 msMay 16Oct 31117 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026121 ms
May 23, 2026125 ms
May 30, 2026124 ms
Jun 6, 2026122 ms
Jun 13, 2026128 ms
Jun 20, 2026121 ms
Jun 27, 2026121 ms
Jul 4, 2026122 ms
Jul 11, 2026121 ms
Jul 18, 2026124 ms
Jul 25, 2026123 ms
Aug 1, 2026128 ms
Aug 8, 2026123 ms
Aug 15, 2026122 ms
Aug 22, 2026121 ms
Aug 29, 2026121 ms
Sep 5, 2026122 ms
Sep 12, 2026120 ms
Sep 19, 2026113 ms
Sep 26, 2026114 ms
Oct 3, 2026112 ms
Oct 10, 2026114 ms
Oct 17, 2026113 ms
Oct 24, 2026112 ms
Oct 31, 2026117 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of telavox.se (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. telavox.se at 0.8 s0.8 s
  2. telavox.se at 1.7 s1.7 s
  3. telavox.se at 2.5 s2.5 s
  4. telavox.se at 3.4 s3.4 s
  5. telavox.se at 4.2 s4.2 s
  6. telavox.se at 5.1 s5.1 s
  7. telavox.se at 5.9 s5.9 s
  8. telavox.se at 6.8 s6.8 s

telavox.se does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix66
  • Render-blocking requests

    1.8 s

    31 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Main-thread work: 4.5 s

    A phone's processor spends 4.5 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hotjar and cookiebot.eu and others), adding 1.3 MB and 1.0 s of main-thread time.

  • Mobile performance score: 66

    66/100

    Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 563 ms

    563 ms

    Google Tag Manager costs a phone 563 ms of main-thread work and 674 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    435 KiB

    About 435 KiB of JavaScript is downloaded but never used on this page.

  • Hotjar adds 354 ms

    354 ms

    Hotjar costs a phone 354 ms of main-thread work and 273 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 338 ms. During a long task the page ignores taps.

  • 2,510 HTML elements

    The page has 2,510 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    150 ms · 188 KiB

    6 images could be 188 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    34 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (34 KiB).

  • Reduce unused CSS

    14 KiB

    About 14 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 99 ms

    99 ms

    Your server sent the HTML in 99 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.2 s

    3.2 s

    Real visitors see the first content after 3.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 14.9 s

    14.9 s

    The page becomes fully interactive after 14.9 s. Good is under 3.8 s.

  • Total Blocking Time: 819 ms

    819 ms

    Scripts block taps and scrolling for 819 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.7 s

    3.7 s

    Real visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest Contentful Paint: 3.6 s

    3.6 s

    Your largest element takes 3.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Person med headset som ler under ett pågående samtal”.

  • Speed Index: 5.0 s

    5.0 s

    Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 121 ms to 117 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.4 s to 4.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 113 ms

    113 ms

    Real visitors wait 113 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix75
  • Page weight: 3.2 MB in 145 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 145 requests on a phone: scripts 1.3 MB (51), images 1.1 MB (36) and fonts 606 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 8 images in older formats

    8 images (816 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (45 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.9 g of CO₂ per visit

    0.90 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.90 g of CO₂e: 108.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9496
  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 62 images in the HTML carry an alt attribute.

  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 16 links with vague text

    16 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 142 internal links, 20 external

    The homepage links to 142 pages on telavox.se and 20 external pages.

8 checks passed
  • Meta description: 122 characters

    Your meta description is 122 characters: “Få tillgång till bättre telefoni med Telavox. Obegränsade abonnemang, snabb 5G-surfning och en enkel app för alla enhet…”.

  • One H1 headline

    Your main headline reads: “Mobiloperatören bara för företag”.

  • Title: 42 characters

    Your title is a healthy 42 characters: “Telavox | Mobiloperatören bara för företag”.

  • Canonical URL set

    The canonical URL is https://telavox.se/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://telavox.se/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,038 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 68 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix86
  • 1 linked page hidden from search

    /ai-receptionist/samtalskartan is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages share a meta description

    /mobilabonnemang and /mobila-bredband use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    /ai-receptionist/samtalskartan has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 5 small tap targets

    5 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://home.telavox.se/.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (telavox.se).

  • Valid certificate (71 days left)

    The certificate from Google Trust Services · WE1 verifies for telavox.se and is valid for another 71 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://telavox.se redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 51 links work

    All 51 links checked from your homepage (40 internal, 11 external) answered without errors.

Domain and trust

  • No CAA record

    telavox.se has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • A 8-field form

    Your longest form asks for 8 fields (7 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 812 words of copy

    The homepage carries about 812 words of visible text.

3 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Få en gratis demo och offert”, “Testa vår interaktiva demo” and “Klicka igenom vår demo”.

  • Social proof on the page

    Social proof on the homepage: 10 customer or partner logos and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:80.83.223.43 ip4:80.83.223.97 include:5913558.spf06.hubspotemail.net include:_spf.telavox.se include:_spf.go…”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and LinkedIn Insight (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Upkeep, stack and company

  • 2 plugins are behind their latest release.elementor 4.2.4 → 4.3.5 · elementskit-lite 4.0.9 → 4.1.0

Stack

CMS
WordPress
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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