tema.de website review

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 2.0 s).

29 files are served with short cache lifetimes, so returning visitors download them again (838 KiB).

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

5 images could be 2.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 95 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

About 52 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

2 long tasks block the main thread while loading, the longest for 76 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

5 KiB could be saved by minifying JavaScript.

1 third-party service load with your homepage (wbstlds.com), adding 1 KiB and 0 ms of main-thread time.

45 images have no width and height attributes, so the layout jumps as each one loads.

Visually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.

Your largest element takes 2.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “TECHNO­LOGIE”. Most of its time is element render delay (1.7 s).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 10.7 MB in 60 requests on a phone: images 9.9 MB (30), fonts 575 KiB (7) and scripts 162 KiB (12). Under 2 MB keeps phones on slow connections fast.

1 image (33 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (33 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 3.03 g of CO₂e: 363.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Your title is only 29 characters: “TEMA Technologie Marketing AG”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 4 <h1> headlines (“TECHNO­LOGIE MARKETING.”, “BY TEMA” and “LET’S TALK IDEAS”). One clear main headline is easier for people and search engines.

Your meta description is 185 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 30 pages on tema.de and 27 external pages.

There is no https://www.tema.de/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.tema.de/cores/content-marketing and https://www.tema.de/cores all use the title “Content Marketing”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.tema.de/en and https://www.tema.de/work have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.tema.de/cores/content-marketing and https://www.tema.de/cores use the same meta description. A description written for each page earns more clicks.

Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://www.tema.de/areas/conference-partnership-model, whose canonical is https://www.tema.de/cores/conference-partnership-model. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://www.tema.de/areas took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

4 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “$ is not defined”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 21 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 536 words of visible text.

Opening the homepage sets 1 cookie (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.