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tenniscanada.com website review
Visit site (opens in a new tab)Reviewed 30 October 202632 issues · 84 checks
This review found 32 issues worth fixing on tenniscanada.com, 9 of them high impact, across 84 checks. The most urgent: mobile performance score: 37. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.8 s |
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 121 ms |
| May 16, 2026 | 120 ms |
| May 23, 2026 | 117 ms |
| May 30, 2026 | 113 ms |
| Jun 6, 2026 | 114 ms |
| Jun 13, 2026 | 115 ms |
| Jun 20, 2026 | 114 ms |
| Jun 27, 2026 | 113 ms |
| Jul 4, 2026 | 112 ms |
| Jul 11, 2026 | 112 ms |
| Jul 18, 2026 | 112 ms |
| Jul 25, 2026 | 112 ms |
| Aug 1, 2026 | 112 ms |
| Aug 8, 2026 | 112 ms |
| Aug 15, 2026 | 112 ms |
| Aug 22, 2026 | 112 ms |
| Aug 29, 2026 | 112 ms |
| Sep 5, 2026 | 112 ms |
| Sep 12, 2026 | 112 ms |
| Sep 19, 2026 | 119 ms |
| Sep 26, 2026 | 126 ms |
| Oct 3, 2026 | 131 ms |
| Oct 10, 2026 | 137 ms |
| Oct 17, 2026 | 145 ms |
| Oct 24, 2026 | 150 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.3 s
2.0 s
2.6 s
3.3 s
3.9 s
4.6 s
5.2 s
Speed
Mobile performance score: 37
37/100Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.0 s
A phone's processor spends 4.0 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
850 ms · 313 KiBAbout 313 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 850 ms faster on a phone.
6 third-party services on the page
6 third-party services load with your homepage (Google/Doubleclick Ads, Optanon and Google Tag Manager and others), adding 1.1 MB and 803 ms of main-thread time.
Render-blocking requests
900 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
Google/Doubleclick Ads adds 415 ms
415 msGoogle/Doubleclick Ads costs a phone 415 ms of main-thread work and 575 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
200 ms · 251 KiB15 files are served with short cache lifetimes, so returning visitors download them again (251 KiB).
Improve image delivery
350 ms · 100 KiB4 images could be 100 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.
Optanon adds 170 ms
170 msOptanon costs a phone 170 ms of main-thread work and 346 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
200 ms · 20 KiBPolyfills for old browsers add 20 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Reduce unused CSS
100 ms · 44 KiBAbout 44 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 100 ms faster on a phone.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 123 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Cumulative Layout Shift: 1
1The layout shifts by 1 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Largest Contentful Paint: 8.0 s
8.0 sYour largest element takes 8.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “MB Felix Auger Aliassime 0834 1”.
Time to Interactive: 12.9 s
12.9 sThe page becomes fully interactive after 12.9 s. Good is under 3.8 s.
Speed Index: 7.5 s
7.5 sVisually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 22% slower for real visitors
+22%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 121 ms to 150 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 271 ms
271 msScripts block taps and scrolling for 271 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 1.9 s
1.9 sThe first text or image appears after 1.9 s on a phone. Good is under 1.8 s.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 152 ms
152 msReal visitors wait 152 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 639 ms
639 msReal visitors wait 639 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 13% faster for real visitors
-13%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 3.9 MB in 86 requests
3.9 MBYour homepage downloads 3.9 MB in 86 requests on a phone: media 1.6 MB (1), images 934 KiB (38) and scripts 828 KiB (16). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Groupe_Filles_CHAMPAGNE_SJ_2.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image in older formats
1 image (169 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.1 g of CO₂ per visit
1.10 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.10 g of CO₂e: 132.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
22 text elements with low contrast
22 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Contentinfo landmark should not be contained in another landmark (1 element)
Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 50 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is short (55 characters)
Your meta description is only 55 characters: “Competitions, athletes, coaches, tournaments, community”. 70 to 160 characters is enough to sell the click.
Structured data has 2 problems
Structured data found (BreadcrumbList, ItemList, LocalBusiness and Organization) but with 2 problems, for example “LocalBusiness: missing name”.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
143 internal links, 28 external
The homepage links to 143 pages on tenniscanada.com and 28 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Auger-Aliassime, Shapovalov, Diallo, Draxl, and Chan named to Canada’s Davis Cup squad for Final 8”.
Title: 40 characters
Your title is a healthy 40 characters: “Official website of Tennis Canada | Home”.
Canonical URL set
The canonical URL is https://www.tenniscanada.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.tenniscanada.com/fr/sitemaps-1-sitemap.xml.
AI search readiness
Organization data is thin (0 of 6 facts)
Your Organization JSON-LD is missing name, url, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://www.tenniscanada.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,188 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a meta description
https://www.tenniscanada.com/play/tennis-101/tennis-health and https://www.tenniscanada.com/find-a-court use the same meta description. A description written for each page earns more clicks.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 104 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
7 small tap targets
7 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
4 low-resolution images
4 images are served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 795 words of copy
The homepage carries about 795 words of visible text.
3 checks passed
10 calls to action
The homepage has 10 calls to action, for example “Start Tennis with Rogers First Set”, “Start Wheelchair Tennis” and “Join community tennis leagues”.
Analytics in place
Analytics detected: Google Tag Manager.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and LinkedIn Insight (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
13 other companies contacted
Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tenniscanada.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Analytics
- Google Tag Manager
- Hosting
- AWS
Company
- Founded
- 1890
- Headquarters
- Sobeys Stadium
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on tenniscanada.com, including 17 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.