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tenor.com website review

Visit site (opens in a new tab)Reviewed 11 October 202634 issues · 76 checks

This review found 34 issues worth fixing on tenor.com, 13 of them high impact, across 76 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.9 sApr 18Oct 32.1 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20262.0 s
Apr 25, 20262.0 s
May 2, 20262.0 s
May 9, 20262.0 s
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
164 ms149 msApr 18Oct 3158 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026162 ms
Apr 25, 2026158 ms
May 2, 2026155 ms
May 9, 2026152 ms
May 16, 2026151 ms
May 23, 2026152 ms
May 30, 2026154 ms
Jun 6, 2026156 ms
Jun 13, 2026158 ms
Jun 20, 2026159 ms
Jun 27, 2026158 ms
Jul 4, 2026157 ms
Jul 11, 2026156 ms
Jul 18, 2026155 ms
Jul 25, 2026155 ms
Aug 1, 2026155 ms
Aug 8, 2026156 ms
Aug 15, 2026156 ms
Aug 22, 2026157 ms
Aug 29, 2026158 ms
Sep 5, 2026158 ms
Sep 12, 2026158 ms
Sep 19, 2026157 ms
Sep 26, 2026157 ms
Oct 3, 2026158 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tenor.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tenor.com at 0.4 s0.4 s
  2. tenor.com at 0.9 s0.9 s
  3. tenor.com at 1.3 s1.3 s
  4. tenor.com at 1.7 s1.7 s
  5. tenor.com at 2.2 s2.2 s
  6. tenor.com at 2.6 s2.6 s
  7. tenor.com at 3.1 s3.1 s
  8. tenor.com at 3.5 s3.5 s

Speed

7 to fix65
  • Improve image delivery

    11.3 s · 13.1 MB

    66 images could be 13.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 11.3 s faster on a phone.

  • Use efficient cache lifetimes

    7.5 s · 7.4 MB

    83 files are served with short cache lifetimes, so returning visitors download them again (7.4 MB).

  • Render-blocking requests

    1.6 s

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 1.6 s.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65 (desktop: 72). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    600 ms · 126 KiB

    About 126 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Google Tag Manager adds 360 ms

    360 ms

    Google Tag Manager costs a phone 360 ms of main-thread work and 181 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 270 ms. During a long task the page ignores taps.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Google Tag Manager, Google Analytics and Google/Doubleclick Ads and others), adding 209 KiB and 389 ms of main-thread time.

  • Reduce unused CSS

    150 ms · 22 KiB

    About 22 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 633 ms of it running JavaScript. That is comfortably low.

  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 17.6 s

    17.6 s

    Your largest element takes 17.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “a bedroom with a bed and a sign that says make your”.

  • Time to Interactive: 17.6 s

    17.6 s

    The page becomes fully interactive after 17.6 s. Good is under 3.8 s.

  • Real-user TTFB: 804 ms

    804 ms

    Real visitors wait 804 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 292 ms

    292 ms

    Scripts block taps and scrolling for 292 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 162 ms to 158 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 199 ms

    199 ms

    Real visitors wait 199 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Speed Index: 3.1 s

    3.1 s

    Visually, the page fills in at 3.1 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix45
  • Page weight: 18.4 MB in 101 requests

    18.4 MB

    Your homepage downloads 18.4 MB in 101 requests on a phone: images 17.7 MB (75), scripts 338 KiB (6) and fonts 230 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • 4 images over 500 KB

    4 images weigh 3.1 MB together. On a phone connection a single image that size takes seconds.

  • 33 images in older formats

    33 images (11.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 5.2 g of CO₂ per visit

    5.20 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.20 g of CO₂e: 624.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8287
  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 33 images without alt text

    33 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (14 elements)

    All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 25 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 30 WCAG 2.2 A/AA and best-practice rules on the phone render: 25 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9279
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 1 problem

    Structured data found (Article and WebSite) but with 1 problem, for example “WebSite: missing name”.

  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://tenor.com/sitemap.xml, so Google discovers your pages only by following links.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 200 internal links, 6 external

    The homepage links to 200 pages on tenor.com and 6 external pages.

4 checks passed
  • Meta description: 117 characters

    Your meta description is 117 characters: “Say more with Tenor. Find the perfect Animated GIFs and videos to convey exactly what you mean in every conversation.”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Tenor GIF Keyboard - Bring Personality To Your Conversations”.

  • Canonical URL set

    The canonical URL is https://tenor.com/.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

1 to fix95
  • 1 page without an H1

    /gifapi has no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages with very little text

    /reactions, /explore and /gifapi have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 56 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    47 of 51 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 121 words

    The homepage has only about 121 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Contact Us”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tenor.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Hiring

Hiring
1 open role
Teams
Growth (1)
Job board
ashby

Company

Founded
2014
Headquarters
San Francisco

Upkeep, stack, hiring and company data from programmable.info

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